Andrew Goodwin identified 7 key ideas       that we should look for to identify:1.    Music videos demonstrate genre chara...
‘Music videos demonstrate genre           ‘ The demands of the record label will include the need for lots of close upscha...
‘Music videos demonstrate genre characteristics’. The genre              ‘ The demands of the record labelcharacteristics ...
‘Music videos demonstrate genre characteristics.’ The genre characteristics of   ‘The demands of the record label willPop ...
‘there is often intertextual                     ‘frequently reference to notion of looking and particularly voyeuristic r...
‘Music videos demonstrate genre            ‘ The demands of the record label will include the need for lots of close ups o...
‘Music videos demonstrate genre          ‘ The demands of the record label will include the need for lots of close ups ofc...
This can help us in developing an idea for our artwork. Forexample to include certain features such as intertextualreferen...
Tolu3
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Tolu3

  1. 1. Andrew Goodwin identified 7 key ideas that we should look for to identify:1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/ girl band.)2. There is a relationship between lyrics and visuals. (Either illustrative, amplifying and contradicting.)3. There is a relationship between music and visuals. (Either illustrative, amplifying and contradicting.)4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work ( a visual style.)5. There is frequently reference to notion of looking (screens within screen, telescopes, etc. ) and particularly voyeuristic (sexual) treatment of the female body.6. There is often intertextual reference (to films, TV programmes, other music videos etc.)7. Whether the video is primarily performance based, narrative based or concept based and how elements of each is used in it.When considering album covers, no. 1, 4, 5 and 6 are the only points withinGoodwin’s theory which apply to album covers.
  2. 2. ‘Music videos demonstrate genre ‘ The demands of the record label will include the need for lots of close upscharacteristics’. The genre of the artist.’ These close ups are essential for new artists as the audiencecharacteristics of Hip Hop is fancy need to get use to a new face. This isn’t a close up but a mid shot. This maycars and background and money. In have been used to show us the artists position; he is sitting on his car whichthe album cover, the artist is suggests an east life for the artist which audience may aspire to this. Thispresented in a nice looking album is the second album of this artist ‘Fabulous’ so the audience still needbackground with a flashy car which to get of to his face. The eye contact suggests that he maybe looking at thesuggests he is rich, not much people audience. This will make the audience feel closer and connected to the artist.can afford a car like this. Also theway the artist is dressed also ‘Frequently reference to notion ofsuggests he has money. looking and particularly voyeuristic treatment of the female body.’ This may apply toBlue connotates tranquillity this album cover as the artist isand calmness. So this might wearing a fur coat. This maysuggest the artist is living the represent him being a ‘pimp aseasy life and the audience may most pimps wear fur coats. Thisaspire to this lifestyle; the may be so there is a focus on thejacket and the car matches, artist and not the women asthis may suggest that the artist women can take the focus of thehas enough money to match artist away.his clothes with his cars.The text first shows the name of the artist then the ‘There is often intertextual reference.’ Thisname of the song. This shows what’s the most means there is reference to films orimportant which is the artist. The name of the artist is programmes or other music videos. In thisalso bigger, this also shows importance. The colour album cover there is no intertextual reference,white stands out more that the grey writing, this may this may be because there should be more of asuggest that the white text should be recognised more. focus on the artist than anything else.
  3. 3. ‘Music videos demonstrate genre characteristics’. The genre ‘ The demands of the record labelcharacteristics of R n’ B is fancy cars and background and money. In will include the need for lots of closethe album cover, the artist is presented in a plain background and ups of the artist.’ These close ups arefancy clothing which suggests he is rich as not people can afford essential for new artists as thejewellery like this. Blue connotates tranquillity and calmness. So audience need to get use to a newthis might suggest the artist is living the easy life and the audience face. This is the first album of thismay aspire to this lifestyle; the chain and the watch matches, this artist ‘Fabolous’ so the audiencemay suggest that the artist has enough money to match these. need to get use to his face. The eye contact suggests that he maybe looking at the audience. This will make the audience feel closer and connected to the artist.The text first shows the name ofthe artist then the name of thesong. This shows what’s the mostimportant which is the artist. Thename of the artist is alsobigger, this also shows importance. ‘Frequently reference to notionThe wings near the name of the of looking and particularlyartist makes the name stand out voyeuristic treatment of themore then the name of the album. female body.’ This doesn’t apply to this album cover as there is no females in the cover. This may be to show that the artist should be recognised before‘There is often intertextual reference.’ This means there women are seen in the albums.is reference to films or programmes or other music This may be so there is a focusvideos. In this album cover there is no intertextual on the artist and not thereference, this may be because there should be more of women as women can take thea focus on the artist than anything else. focus of the artist away.
  4. 4. ‘Music videos demonstrate genre characteristics.’ The genre characteristics of ‘The demands of the record label willPop Rock is dark deep colours, hand held shots and emphasises on live include the need for lots of close upsperformances. Also is they appeal to a general audience rather than a sub- of the artist (in this case a band).culture. In the album cover, the band aren’t on the cover. This may suggest These close ups will help thethat they are a recognised band. Although this is their second album it audience recognise a new artist anddoesn’t show their recognition. They were successful in winning best Irish get them noticed. In the albumband, best album and best live performance; this may have given them the cover, the band isn’t on the cover butrecognition they need to not put themselves on their next album cover. the image may show what the band or the bands album is about; theyThe text first shows the bands may be a music person rather than aname. This shows what’s the people person; they’re more aboutmost importance then the name their music. The male and femaleof the song. The size also shows hand may suggest that this album isimportance. The word “The” is about relationships and peace. Thissmaller than “Script”. This shows that not all artists followsuggests the name “script” is Goodwins theory, for example ‘Themore important. The colours Script.’connotates calm and peace andthe lighter shade in the cornersuggests light. ‘Frequently reference to notion of looking and particularly voyeuristic treatment of the female body. This doesn’t apply to this cover as there‘There is often intertextual reference.’ This is no voyeurism or notion ofmeans there is reference to films, programmes looking. This may be because thisor other music videos. In the single cover there genre doesn’t focus on the femalemay be intertexual reference with the hands, body as a sexual object. This showsthis could represent the ‘peace sign’ of shaking that not all artists follow Goodwinshands. This will may suggest the band is about theory, for example ‘The Script.’making peace.
  5. 5. ‘there is often intertextual ‘frequently reference to notion of looking and particularly voyeuristic reference.’ This means there is treatment of the female body. There is a female in a long dress. This reference to films, programmes doesn’t apply to this cover as there is no voyeurism. The notion of or other music videos. In the looking is the female looking away hugging a man with no face. This single cover there may be may be because this genre doesn’t focus on the female body as a intertexual reference with the sexual object. hand, this could represent the ‘power’ of the band. This will may suggest the band is about taking over the world. ‘the demands of the record label will include the need for lots of close ups of the artist (in this case a band). These close ups will help the audience recognise a new artist and get them noticed. In the album cover, the band isn’t on the cover but the image may show‘music videos demonstrate genre what the band or the bandscharacteristics.’ The genre characteristics of album is about. The hand mayPop Rock is an emphasises on recording, suggest that this album is aboutproduction, technology and live performances. relationships and peace. Also thisAlso is they appeal to a general audience shows not all artists followrather than a sub-culture. In this album cover, Goodwin’s theory.the band aren’t on the cover. This may suggestthat this is what they are about.
  6. 6. ‘Music videos demonstrate genre ‘ The demands of the record label will include the need for lots of close ups ofcharacteristics.’ There isn’t no defined the artist.’ These close ups are essential for new artists as the audience needgenre characteristics of Alternative to get use to a new face. This isn’t a close up but a mid shot. This may haveIndie as this is a new genre; the main been used to show us the artists position and props used; the lungs. Thecharacteristic is they don’t follow the artists isn’t looking at the camera. This suggests the artist may be trying to bemainstream. unconventional. This may show the artist isn’t connected to the audience; the audience might not feel closer and connected to the artist. ‘There is often intertextual reference.’The text first shows the name of This means there is reference to filmsthe artist at the top then the or programmes or other music videos.name of the song at the In this album cover the artist isbottom. This shows what’s the wearing lungs. As the name of themost important which is the album is ‘Lungs’, the reference is toartist. the album. Also this album suggests sleeping beauty. This is because the artist looks like she’s sleeping on something soft. ‘Frequently reference to notion of looking and particularly voyeuristic treatment of the female body.’ This may apply to this album cover as the artist is wearing an outfit that is low cut and see-through. This may represent her in a seductive way. This may be used to attract a male audience although this isn’t as seductive as other artists. This may show that this isn’t the artists main way to attract audience. The notion of looking of the artist looking down suggest that she may be sleeping. This shows that there may be more to the album; a narrative behind it.
  7. 7. ‘Music videos demonstrate genre ‘ The demands of the record label will include the need for lots of close ups ofcharacteristics.’ There isn’t no the artist.’ These close ups are essential for new artists as the audience needdefined genre characteristics of to get use to a new face. This isn’t a close up but another mid shot. This mayAlternative Indie as this is a new have been used to show us the artists position. The artists isn’t looking at thegenre; the main characteristic is camera; this is similar to the previous album. This suggests the artist may bethey don’t follow the mainstream. trying to be unconventional. This may show the artist isn’t connected to the audience; the audience might not feel closer and connected to the artist. ‘There is often intertextual reference.’The text first shows the This means there is reference to filmsname of the artist at the or programmes or other music videos.top then the name of the In this album cover the artist costumesong at the bottom. This is similar to what people wore in theshows what’s the most 1940’s; especially the hair. There isimportant which is the reference to the 1940’s to celebritiesartist. Also the text of the such as Rita Hayworth.artist is the same in theprevious album. This maysuggest that this is a themethey’ll always follow. ‘Frequently reference to notion of looking and particularly voyeuristic treatment of the female body.’ This may apply to this album cover as the artist is wearing an outfit that is low cut. This may represent her in a seductive way. This may be used to attract a male audience although. The notion of looking of the artist looking down suggest that she may be sleeping. This shows that there may be more to the album; a narrative behind it as this was a similar action in the previous album cover.
  8. 8. This can help us in developing an idea for our artwork. Forexample to include certain features such as intertextualreference and close ups of the artist. Also this helps us toconsider the size of the text of the artist’s name compared tothe song name. From this research we now know to include thename of the artist at the top as this is the most important. Ibelieve intertextual reference will take the distraction awayfrom the artist. As this is our band’s first album, they should bethe main focus and I feel intertextual reference will take some ofthat focus away. Different from The Script’s album covers, weare going to make sure our band is on the album cover becausethis will help their faces to be recognised as artists.

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