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ALIMENTARIA PREMIUM 2014 PRESS RELEASE

ALIMENTARIA PREMIUM 2014 PRESS RELEASE

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ALIMENTARIA	
  PREMIUM	
  2014	
  PRESS	
  RELEASE	
  
	
  La	
  Antigua	
  de	
  Fuentesaúco	
  in	
  the	
  Premium	
  area	
  at	
  Alimentaria	
  Barcelona	
  2014	
  show	
  
Alimentaria	
  Barcelona	
  is,	
  without	
  any	
  kind	
  of	
  doubts,	
  the	
  most	
  important	
  food	
  and	
  beverages	
  
show	
  in	
  Spain,	
  the	
  one	
  that	
  counts	
  with	
  more	
  exhibitors	
  and	
  the	
  one	
  that	
  has	
  the	
  largest	
  
international	
  presence.	
  For	
  a	
  company	
  with	
  the	
  aim	
  of	
  developing	
  an	
  international	
  reputation,	
  
this	
  show	
  is	
  the	
  perfect	
  environment.	
  
The	
  repercussion	
  is	
  even	
  bigger	
  if	
  the	
  company	
  is	
  present	
  at	
  the	
  Premium	
  area	
  of	
  Alimentaria	
  
Barcelona.	
  
This	
  is	
  the	
  case	
  of	
  La	
  Antigua	
  de	
  Fuentesaúco,	
  which	
  will	
  be	
  present	
  again,	
  as	
  a	
  Gastronomy	
  
Jewel	
  together	
  with	
  companies	
  such	
  as	
  Joselito,	
  Anchoas	
  Sanfilippo,	
  Ahumados	
  Domínguez	
  or	
  
Grupo	
  Jorge	
  Ordoñez	
  for	
  example.	
  
And	
  with	
  all	
  of	
  this	
  in	
  mind,	
  we	
  have	
  set	
  a	
  revolution	
  of	
  novelties	
  to	
  surprise	
  the	
  visitors	
  and	
  
leave	
  an	
  exceptional	
  memory	
  in	
  all	
  the	
  people	
  present	
  at	
  this	
  event.	
  
The	
  first	
  novelty	
  is	
  very	
  special.	
  Two	
  years	
  ago,	
  in	
  our	
  first	
  Premium	
  edition,	
  we	
  presented	
  a	
  
special	
  packaging	
  for	
  our	
  cheese	
  La	
  Antigua	
  Summum	
  2012:	
  A	
  limited	
  edition	
  of	
  a	
  very	
  special	
  
and	
  selected	
  cheese,	
  with	
  a	
  luxury	
  packaging	
  that	
  included	
  a	
  book	
  of	
  poems	
  related	
  with	
  the	
  
cheese	
  world	
  and	
  with	
  our	
  land.	
  
This	
  year	
  we	
  had	
  to	
  step	
  further.	
  For	
  this	
  reason,	
  with	
  the	
  collaboration	
  of	
  our	
  designer	
  and	
  
friend	
  Javier	
  Garduño,	
  we	
  are	
  going	
  to	
  present	
  our	
  Summum	
  2014	
  with	
  one	
  idea	
  in	
  our	
  mind,	
  
Illuminate	
  you!	
  
For	
  Javier	
  Garduño,	
  the	
  good	
  packaging	
  is	
  the	
  one	
  that	
  remains	
  in	
  time,	
  the	
  one	
  that	
  you	
  keep	
  
as	
  a	
  cult.	
  Based	
  in	
  this	
  concept,	
  we	
  wanted	
  to	
  go	
  further	
  in	
  our	
  design,	
  and	
  the	
  result	
  is	
  this	
  
combination	
  of	
  passion,	
  originality	
  and	
  exclusiveness.	
  Using	
  methacrylate	
  and	
  leds,	
  the	
  
packaging	
  becomes	
  a	
  stunning	
  lamp,	
  ideal	
  to	
  decorate	
  a	
  home	
  or	
  an	
  office.	
  
 
	
  
All	
  of	
  this	
  to	
  dress	
  our	
  most	
  special	
  cheese,	
  Summum	
  2014.	
  A	
  cheese	
  elaborated	
  only	
  with	
  the	
  
best	
  raw	
  sheep	
  milk	
  and	
  ripened	
  under	
  the	
  most	
  perfect	
  conditions	
  for	
  more	
  than	
  2	
  years,	
  
always	
  watched	
  by	
  our	
  master	
  cheesemaker.	
  
	
  
	
  
 
	
  
The	
  second	
  novelty	
  that	
  we	
  are	
  going	
  to	
  present	
  is	
  something	
  that	
  we	
  have	
  never	
  done	
  before,	
  
and	
  as	
  we	
  have	
  made	
  it	
  with	
  so	
  much	
  care	
  and	
  love,	
  we	
  named	
  it	
  with	
  a	
  name	
  that	
  remind	
  us	
  
of	
  our	
  origins:	
  The	
  Saucano	
  
The	
  Saucano	
  is	
  a	
  16	
  kg	
  cheese	
  elaborated	
  with	
  raw	
  sheep	
  milk,	
  with	
  natural	
  rind,	
  ripened	
  for	
  6	
  
months,	
  something	
  that	
  is	
  very	
  unusual	
  with	
  cheeses	
  of	
  this	
  size.	
  
You	
  will	
  find	
  the	
  Saucano	
  at	
  the	
  entrance	
  of	
  our	
  booth	
  so	
  all	
  the	
  visitors	
  can	
  taste	
  it,	
  and	
  we	
  
will	
  cut	
  it	
  parmesano	
  reggiano	
  style.	
  
 
It	
  is	
  a	
  limited	
  edition	
  and	
  for	
  this	
  reason,	
  we	
  have	
  thought	
  a	
  different	
  way	
  to	
  get	
  it.	
  Sponsor	
  
your	
  Saucano.	
  It	
  will	
  be	
  produced	
  by	
  demand,	
  and	
  if	
  you	
  want	
  to,	
  you	
  will	
  be	
  able	
  to	
  
participate	
  in	
  the	
  elaboration	
  of	
  it,	
  watching	
  the	
  ripening	
  period	
  until	
  the	
  moment	
  when	
  the	
  
cheese	
  is	
  perfect.	
  It	
  is	
  a	
  different	
  cheese	
  for	
  a	
  different	
  customer.	
  
	
  
And	
  that	
  is	
  not	
  all!	
  	
  We	
  will	
  bebalso	
  presenting	
  our	
  new	
  specialties,	
  our	
  new	
  truffle	
  cheese,	
  
and	
  our	
  new	
  cheese	
  with	
  Pedro	
  Ximenez,	
  to	
  complete	
  our	
  selection	
  with	
  our	
  other	
  specialties	
  
like	
  our	
  cheese	
  aged	
  in	
  black	
  pepper	
  or	
  our	
  cheese	
  aged	
  in	
  rosemary.	
  
Besides,	
  the	
  visitor	
  of	
  Premium	
  will	
  be	
  the	
  first	
  to	
  taste	
  the	
  new	
  cheese	
  pate	
  that	
  we	
  have	
  
developed.	
  
For	
  us,	
  this	
  is	
  the	
  event	
  of	
  the	
  year,	
  and	
  with	
  all	
  these	
  novelties,	
  we	
  hope	
  that	
  it	
  will	
  be	
  very	
  
special	
  for	
  everybody	
  who	
  attends	
  the	
  Premium	
  area	
  of	
  Alimentaria	
  Barcelona	
  from	
  the	
  31st
	
  
March	
  to	
  the	
  3rd
	
  April.	
  
This	
  year	
  La	
  Antigua	
  de	
  Fuentesaúco	
  will	
  be	
  more	
  Gastronomy	
  Jewel	
  than	
  ever!	
  

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ALIMENTARIA PREMIUM 2014 PRESS RELEASE

  • 1.     ALIMENTARIA  PREMIUM  2014  PRESS  RELEASE    La  Antigua  de  Fuentesaúco  in  the  Premium  area  at  Alimentaria  Barcelona  2014  show   Alimentaria  Barcelona  is,  without  any  kind  of  doubts,  the  most  important  food  and  beverages   show  in  Spain,  the  one  that  counts  with  more  exhibitors  and  the  one  that  has  the  largest   international  presence.  For  a  company  with  the  aim  of  developing  an  international  reputation,   this  show  is  the  perfect  environment.   The  repercussion  is  even  bigger  if  the  company  is  present  at  the  Premium  area  of  Alimentaria   Barcelona.   This  is  the  case  of  La  Antigua  de  Fuentesaúco,  which  will  be  present  again,  as  a  Gastronomy   Jewel  together  with  companies  such  as  Joselito,  Anchoas  Sanfilippo,  Ahumados  Domínguez  or   Grupo  Jorge  Ordoñez  for  example.   And  with  all  of  this  in  mind,  we  have  set  a  revolution  of  novelties  to  surprise  the  visitors  and   leave  an  exceptional  memory  in  all  the  people  present  at  this  event.   The  first  novelty  is  very  special.  Two  years  ago,  in  our  first  Premium  edition,  we  presented  a   special  packaging  for  our  cheese  La  Antigua  Summum  2012:  A  limited  edition  of  a  very  special   and  selected  cheese,  with  a  luxury  packaging  that  included  a  book  of  poems  related  with  the   cheese  world  and  with  our  land.   This  year  we  had  to  step  further.  For  this  reason,  with  the  collaboration  of  our  designer  and   friend  Javier  Garduño,  we  are  going  to  present  our  Summum  2014  with  one  idea  in  our  mind,   Illuminate  you!   For  Javier  Garduño,  the  good  packaging  is  the  one  that  remains  in  time,  the  one  that  you  keep   as  a  cult.  Based  in  this  concept,  we  wanted  to  go  further  in  our  design,  and  the  result  is  this   combination  of  passion,  originality  and  exclusiveness.  Using  methacrylate  and  leds,  the   packaging  becomes  a  stunning  lamp,  ideal  to  decorate  a  home  or  an  office.  
  • 2.     All  of  this  to  dress  our  most  special  cheese,  Summum  2014.  A  cheese  elaborated  only  with  the   best  raw  sheep  milk  and  ripened  under  the  most  perfect  conditions  for  more  than  2  years,   always  watched  by  our  master  cheesemaker.      
  • 3.     The  second  novelty  that  we  are  going  to  present  is  something  that  we  have  never  done  before,   and  as  we  have  made  it  with  so  much  care  and  love,  we  named  it  with  a  name  that  remind  us   of  our  origins:  The  Saucano   The  Saucano  is  a  16  kg  cheese  elaborated  with  raw  sheep  milk,  with  natural  rind,  ripened  for  6   months,  something  that  is  very  unusual  with  cheeses  of  this  size.   You  will  find  the  Saucano  at  the  entrance  of  our  booth  so  all  the  visitors  can  taste  it,  and  we   will  cut  it  parmesano  reggiano  style.  
  • 4.   It  is  a  limited  edition  and  for  this  reason,  we  have  thought  a  different  way  to  get  it.  Sponsor   your  Saucano.  It  will  be  produced  by  demand,  and  if  you  want  to,  you  will  be  able  to   participate  in  the  elaboration  of  it,  watching  the  ripening  period  until  the  moment  when  the   cheese  is  perfect.  It  is  a  different  cheese  for  a  different  customer.     And  that  is  not  all!    We  will  bebalso  presenting  our  new  specialties,  our  new  truffle  cheese,   and  our  new  cheese  with  Pedro  Ximenez,  to  complete  our  selection  with  our  other  specialties   like  our  cheese  aged  in  black  pepper  or  our  cheese  aged  in  rosemary.  
  • 5. Besides,  the  visitor  of  Premium  will  be  the  first  to  taste  the  new  cheese  pate  that  we  have   developed.   For  us,  this  is  the  event  of  the  year,  and  with  all  these  novelties,  we  hope  that  it  will  be  very   special  for  everybody  who  attends  the  Premium  area  of  Alimentaria  Barcelona  from  the  31st   March  to  the  3rd  April.   This  year  La  Antigua  de  Fuentesaúco  will  be  more  Gastronomy  Jewel  than  ever!