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New Media – Are  YOU  Ready For It?
Today’s agenda <ul><li>Why Online Media may be better than Traditional Media? </li></ul><ul><li>Social Media – Understand ...
Online vs Traditional How are marketing budgets being allocated in 2010? Report from Singapore Infocomm Technology Federat...
Online vs Traditional <ul><li>USA and Europe </li></ul><ul><ul><li>Traditional media like prints are losing out to Online ...
Online vs Traditional <ul><li>So why Online Media over Traditional? </li></ul><ul><ul><li>Cost – effective </li></ul></ul>...
Going Social & Viral: <ul><li>Facebook </li></ul><ul><ul><li>Just like a coffee joint, consumers are sitting there and org...
Going Social & Viral: <ul><li>What is the key to drive a campaign viral? </li></ul><ul><ul><li>People have  Time </li></ul...
On The Go: Mobile 40%  of  7m  mobile phone  (well above global 23%) 50%  by end of 2010 70-80%  of new handsets sold are ...
On The Go: Mobile
On The Go: Mobile <ul><li>Key Trends in Mobile </li></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Mobile Search </li>...
On The Go: Mobile <ul><li>Is your website positioned to be mobile friendly? </li></ul><ul><li>Fast enough to exploit on th...
Are You Ready? <ul><li>Is your company’s budget shifting towards  new media ? </li></ul><ul><li>Have your company acquired...
<ul><li>Thank You </li></ul><ul><li>http://www.tohkeith.com @tohkeith </li></ul>
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New Media - Online, Social, Mobile

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New Media - Online, Social, Mobile

  1. 1. New Media – Are YOU Ready For It?
  2. 2. Today’s agenda <ul><li>Why Online Media may be better than Traditional Media? </li></ul><ul><li>Social Media – Understand 5 Key Concepts to drive campaigns viral </li></ul><ul><li>Mobile Media – What to expect from The next big thing? </li></ul>
  3. 3. Online vs Traditional How are marketing budgets being allocated in 2010? Report from Singapore Infocomm Technology Federation
  4. 4. Online vs Traditional <ul><li>USA and Europe </li></ul><ul><ul><li>Traditional media like prints are losing out to Online media </li></ul></ul><ul><li>How about Asia? </li></ul><ul><ul><li>Traditional media still going strong </li></ul></ul><ul><ul><li>Online media picking up steam </li></ul></ul><ul><ul><li>Complementary to marketing strategy mix </li></ul></ul>
  5. 5. Online vs Traditional <ul><li>So why Online Media over Traditional? </li></ul><ul><ul><li>Cost – effective </li></ul></ul><ul><ul><ul><li>Targeted </li></ul></ul></ul><ul><ul><ul><li>Better ROI </li></ul></ul></ul><ul><ul><li>Ability to track </li></ul></ul><ul><ul><ul><li>Sell/promote according to Users’ behavior/preference </li></ul></ul></ul><ul><ul><li>Immediate call-for-action </li></ul></ul><ul><ul><ul><li>Generate leads faster </li></ul></ul></ul><ul><ul><ul><li>Less painful process for users </li></ul></ul></ul><ul><ul><li>Lifespan </li></ul></ul><ul><ul><ul><li>Information stays online (ie Blog) </li></ul></ul></ul><ul><ul><li>The ability to search </li></ul></ul><ul><ul><li>Interactivity/Engagement </li></ul></ul><ul><ul><ul><li>Get potential clients involved </li></ul></ul></ul><ul><ul><ul><li>Tease their senses (ie Videos, Social Media) </li></ul></ul></ul>
  6. 6. Going Social & Viral: <ul><li>Facebook </li></ul><ul><ul><li>Just like a coffee joint, consumers are sitting there and organisations are the ones serving that “coffee” </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>As Mark Zuckerberg says, it is more of self-expression </li></ul></ul>@tohkeith
  7. 7. Going Social & Viral: <ul><li>What is the key to drive a campaign viral? </li></ul><ul><ul><li>People have Time </li></ul></ul><ul><ul><li>Create something for them </li></ul></ul><ul><ul><li>Games, videos, contests, something Fun </li></ul></ul><ul><ul><li>Interesting enough to Engage </li></ul></ul><ul><ul><li>Easy to Share </li></ul></ul>
  8. 8. On The Go: Mobile 40% of 7m mobile phone (well above global 23%) 50% by end of 2010 70-80% of new handsets sold are smart phones In the future, smart phones will just be the normal basic phone we have today
  9. 9. On The Go: Mobile
  10. 10. On The Go: Mobile <ul><li>Key Trends in Mobile </li></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Mobile Search </li></ul></ul><ul><ul><li>Localized Services </li></ul></ul><ul><ul><li>Customization </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul>
  11. 11. On The Go: Mobile <ul><li>Is your website positioned to be mobile friendly? </li></ul><ul><li>Fast enough to exploit on the new technologies on mobile? </li></ul>
  12. 12. Are You Ready? <ul><li>Is your company’s budget shifting towards new media ? </li></ul><ul><li>Have your company acquired the right capability? </li></ul><ul><ul><li>Personnel </li></ul></ul><ul><ul><ul><li>Savvy Marketers </li></ul></ul></ul><ul><ul><ul><li>Capable Technologists </li></ul></ul></ul><ul><ul><li>Media Partners </li></ul></ul><ul><ul><ul><li>Advertising/Interactive Agencies </li></ul></ul></ul><ul><ul><ul><li>Media Channels </li></ul></ul></ul>
  13. 13. <ul><li>Thank You </li></ul><ul><li>http://www.tohkeith.com @tohkeith </li></ul>

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