Customer Engagement and Benefits with Smart Metering and Smart Grid - by greenbird.com
Smart Metering Benefits for Consumers Thorsten Heller
Smart Metering between 2010 – 2016 – 2020602.7 million installed smart meters by 2016 – annual growth rate 26,6% – penetration rates 50% in Europe / North America – penetration rates 75% in Asia-Pacific – cirka 100% in most developed countries by 2020Source:Berg Insight Analysis Report, Nov 2011
Customers’ perceptionsmart metering from a consumers perspective what ? why ? who ? where ? when ?
The Smart Metering Knowledge Gap customers awareness of smart meterslow consumer knowledge or awareness ofhow power is generated and distributed.Source:The Smart Grid Consumer Collaborative (SGCC),2011 State of the Consumer Report
The Smart Metering Knowledge Gap customers awareness of smart meters Source: BCG Survey.
Grid Operations Efficiency indirecte effects and benefits to customersimproved grid reliability and power quality withreduced frequency and duration of power outagesoptimized CAPEX / OPEX and more accurate griddimensioningmore accurate power trading
Customer Savings reduced consumptionconsumption awarenes consumption controlthrough customer insight with effect based tariffs
Challenges and Arguments potential negativ aspects on smart meteringhigher bills for ”stay-at-home” residents – no chance to control consumption during peak loads such as older people, sick people, unemployed people, etc.”big brother’s watching you” and invasion ofprivacyhigher utilities’ cost through massive investements
Potensial Energy Savings for Consumers research findingsup to 11% energy savings for residential customerIBM research conducted on pilot implementation for the city of Dubuque, Iowa.up to 10% energy savings for residential customerResearch reports from Finland.up to 10% energy savings for business and7% for householdsOther research reports from various countries.between 3% - 5% energy savingsOther – more cautious - research reports from various countries.
Concerns regarding Saving Potensials conclusions from dutch researchmany of the initial power savings were diminishedwith over time as the consumers eagernesswaned and they reverted to their old habits.saving estimates from other studies asserted toohigh they only were run for 3-4 months.Source:Delft University of Technologystudy of power savings over 15 months
Change of Lifestyle key success to reduce energy demandSmart Meters were unlikely to lead to an overallreduction in the demand for energy.Users are required to change their habits and theway there use power and at what time.Source:Research by a University of Oxford group
Social Metering platform for customer engagementsmart utilization of social media platforms andmobile web technologies – customer communication and interactions – customer engagement
making data fly. by greenbird Integration TechnologyThorsten Hellerthorsten.firstname.lastname@example.org+4798001822www.greenbird.comwww.smartmetering.nowww.smartmeter.no