Ch01

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Ch01

  1. 1. Chapter 1 Innovation – what it is and why it matters © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  2. 2. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  3. 3. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  4. 4. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  5. 5. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  6. 6. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  7. 7. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  8. 8. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  9. 9. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  10. 10. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  11. 11. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  12. 12. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  13. 13. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  14. 14. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  15. 15. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  16. 16. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  17. 17. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  18. 18. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  19. 19. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  20. 20. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd
  21. 21. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/tidd

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