TSM 102- Tourist typologies


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  • Alocentric seeks adventures psychocentrtic seek comforts of familiar surroundings
  • Alocentric seeks adventures psychocentrtic seek comforts of familiar surroundings
  • Alocentric seeks adventures psychocentrtic seek comforts of familiar surroundings
  • TSM 102- Tourist typologies

    1. 1. Tourist TypologiesClassifiying Tourists
    2. 2. Tourist Typologies• The classifications of tourists based on their behavior.• Its number has grown over the years• These typologies serve as guide to tourism business owners as to what products, services and facilities should be sold to certain tourists having the same behavior.
    3. 3. Tourist Typologies• The classifications of tourists based on their behavior.• Its number has grown over the years• These typologies serve as guide to tourism business owners as to what products, services and facilities should be sold to certain tourists having the same behavior.
    4. 4. Tourist Typologies• Marketers and planners as well as managers of tourism businesses consider these typologies to guide their marketing, planning, and development and management functions.
    5. 5. Plog’s Psychocentric-Allocentric Model • Stanley Plog classified tourists into two major classifications based on their personality and curiosity to visit places: – Allocentric type – Psycho-centric type
    6. 6. Plog’s Psychocentric-Allocentric Model • Allocentric: – Often adventure seekers and go for new experiences. – Prefers outings and are self confident. – Not only comfortable meeting strangers or new people but also it fascinates them for they explore into their cultures while such meetings. – These people specify the area and make their own travel arrangements.
    7. 7. Plog’s Psychocentric-Allocentric Model • Psychocentric: – Generally conservative, inhibited and unadventurous. – Traditional and have little curiosity to visit strange places. – Frequently these members keep returning to familiar destinations to avoid troubles. – They want to relax, love serenity and better happy when undisturbed. – Tourists of Psycho-centric type expect the same food and activities. – Ultimate factor is that they are too much worried about touring is safety and security.
    8. 8. Cohen’s Tourist Typology• Eric Cohen categorized tourist into four: – organized mass tourist – individual mass tourist – the explorer and; – the drifter.• This is similar to Plog’s model wherein psychocentrics are further divided into organized and individualized and the allocentrics into explorers and drifters.
    9. 9. Cohen’s Tourist CategoriesThe organized mass tourist •package tour fixed itineraries, planned stops, guided organizers making the decisions •Familiarity at a maximum and novelty at a minimumThe individual mass tourist •Tour not entirely planned by others •Tourist having some control over his/her itinerary and time allocations •Major arrangements made through travel intermediary •Tourist remaining largely within the environmental bubble of home country ways and mixing little with locals •Dominant familiarityThe explorer •Tourist usually planning his/her own trips and trying to avoid developed tourist attractions •Desire to mix with locals but still protected within the environmental bubble. •Dominant novelty, tourist not fully integrating with localsThe drifter •Tourist plan their trip alone •Tourists avoid tourist attractions and live with the locals •Almost entirely immersed in the host culture, sharing its shelter, food and habits •Novelty is dominant and familiarity disappears.
    10. 10. Global Travel Survey• This survey done in the United Kingdom in 2005 has a more general approach to classifying tourists into adventurers, worriers, dreamers, economizers and indulgers.• These are based on how tourists perceived traveling.
    11. 11. Adventurers• Are motivated to seek new experiences• Value diversity• Seek new activities, cultures and people• Are independent and in control• Travel plays a central role in their lives• Don’t need to be pampered• “I feel confident that I could find my way around a city that I have never visited before.” “I really hate traveling with a group of people, even if they’re people I know.”
    12. 12. Worriers• Suffer considerable anxiety about traveling• Travel is relatively unimportant to them• Are not particularly adventurous• “Most traveling is too stressful for me.” “I worry a lot about home when I’m away.” “I have a fear of flying”.
    13. 13. Dreamers• Are fascinated by travel• Their own travel tends to be more mundane than might be expected give their travel ideas.• Their trips are oriented more toward relaxation than adventure.• Lack confidence in their ability to master the details of traveling• Anxious about the stresses of travel.• “I like I have to travel to enjoy life fully.” I like to be able to impress people by telling them about the interesting places I’ve visited.” “I really rely on maps and guidebooks when I travel to a new place.”
    14. 14. Economizers• They travel primarily because they need a break, travel is not a central activity for them.• Seek value in travel• Their experience of travel does not add meaning to their lives• Their sense of adventure is low• “Traveling first-class is a waste of money, even if you can afford it.”
    15. 15. Indulgers• Like to be pampered• Their travel is not a central or important experience• Are generally willing to pay for a higher level of service when they travel• Do not find travel intimidating or stressful• “I don’t worry about how much things cost when I travel.” “It’s worth paying extra to get the special attention I want when I travel.”
    16. 16. Pearce’s Travel Category • Pearce developed 15 traveler categories based on major role- related behaviors.
    17. 17. Pearce’s Travel Category – Tourist – Explorer – Traveler – Missionary – Holidaymaker – Overseas student – Jetsetter – Anthropologist – Businessperson – Hippie – Migrant – International athlete – Conversationist – Overseas journalist – Religious pilgrim
    18. 18. TouristTakes photos, buys souvenirs,goes to famous places, staysbriefly in one place, does notunderstand the local people.
    19. 19. TravelerStays briefly in one place,experiments with local food, goesto famous places, takes photos,explores privately.
    20. 20. HolidaymakerTakes photos, goes to famousplaces, is alienated from society,buys souvenirs, contributes to thevisited economy.
    21. 21. JetsetterLives a life of luxury, is concernedwith social status, seeks sensualpleasures, prefers interacting withpeople of his/her own kind.
    22. 22. BusinesspersonConcerned with social status,contributes to the economy, doesnot take photos, prefers interactingwith people of his/her own kind,goes to famous places.
    23. 23. MigrantHas language problems, prefersinteracting with people of his/herown kind, does not understand thelocal people, does not live a life ofluxury, does not exploit people.
    24. 24. ConversationistInterested in the environment, doesnot buy souvenirs, does not exploitthe local people, explores placesprivately, takes photos.
    25. 25. ExplorerExplores places privately, isinterested in the environment,takes physical risks, does not buysouvenirs, keenly observes thevisited society.
    26. 26. MissionaryDoes not buy souvenirs, searchesfor the meaning of life, does notlive a life of luxury, does not seeksensual pleasures, keenlyobserves the visited society.
    27. 27. Overseas studentExperiments with local food, doesnot exploit the local people, takesphotos, keenly observes the visitedsociety, takes physical risks.
    28. 28. AnthropologistKeenly observes the visitedsociety, explores places privately,is interested in the environment,does not buy souvenirs, takesphotos.
    29. 29. HippieDoes not buy souvenirs, does notlive a life of luxury, is notconcerned with social status, doesnot take photos, does notcontribute to the economy.
    30. 30. International athleteNot alienated from own society,does not exploit the local people,does not understand the localpeople, explores places privately,searches for the meaning of life.
    31. 31. Overseas journalistTakes photos, keenly observes thevisited society, goes to famousplaces, takes physical risks,explores places privately
    32. 32. Religious pilgrimSearches for the meaning of life,does not live a life of luxury, is notconcerned with social status, doesnot exploit the local people, doesnot buy souvenirs.
    33. 33. Market Segmentation• Market segmentation is similar to tourist typology.• It is another way of classifying tourists and understanding them.
    34. 34. • Segmentation is a sort of grouping people with the same characteristics such as geographic, demographic, psychographic, and product-related characteristics.
    35. 35. Tourist Market SegmentationGeographic Grouping of potential tourists is based on theirsegmentation locationDemographic Grouping is based on the tourist’s gender, age,segmentation ethnicity, occupation, income, household size and family situation.Psychographic Grouping is based on how tourists live and on theirsegmentation priorities and interests.Product- Grouping of tourists is based directly on what theyrelated want and need in a particular good or service.
    36. 36. Demographics – Identifies WHO your market is. – Broken down by age, gender, income and occupation.
    37. 37. Geographics – Identifies WHERE your market is. – A matter of place whether regional or national or within a section of a city/mall (Macro and Micro Markets)
    38. 38. Psychographics – Identifies HOW and WHY your market buys. – The behavior of your customers as they purchase a particular product. • Divides buyers based on social class, lifestyle, and personality characteristics. • Buyers can also be grouped according to the product benefits they seek.