Resort Management 1


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  • Eco- resorts: low rise small scale development that is designed and constructed to blend with the natural environment to minimize impact.
  • Time shares: superdevoluy created the idea
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  • Resort Management 1

    1. 1. Chapter 1 The Resort Concept World of Resorts: From Development to Management Third Edition (424TXT or 424CIN)© 2010, Educational Institute
    2. 2. Nine Types of Lodging Operations 1. Classic hotels 2. Resorts 3. Spas 4. Convention hotels 5. Motels and motor hotels 6. Condominium hotels 7. Residential hotels and service apartments 8. Casino hotels and resorts 9. All-suite hotels© 2010, Educational Institute 2
    3. 3. Types of Resorts By seasonality: • Year-round resort • Summer resort • Winter resort© 2010, Educational Institute (continued) 3
    4. 4. Types of Resorts By designation: • Spa resort • Marina resort • Golf resort • Casino resort • Ski resort • Conference resort • Camp-site • Guest ranch • Eco resort • Diving resort • Theme park resort • Fishing resort© 2010, Educational Institute (continued) 4
    5. 5. Types of Resorts By size: •Mega-resort • Characterized by size of property and size of investment that reaches billions of dollars. • 3,000 rooms with multiple golf courses and other recreational facilities. • Their size requires the entire property to be zoned into smaller geographical areas© 2010, Educational Institute (continued) 5
    6. 6. Types of Resorts By size: •Boutique resort • Characterized by a smaller level of development • 100-200 room size. • Despite their size, they can be very lucrative investments especially those that are classified as luxury botique resorts. (Villa Feltrinelli by Lake Garda)© 2010, Educational Institute (continued) 6
    7. 7. Types of Resorts (continued) By location: By form of ownership: • Urban resort • Conventional • Beach or seaside resort • Syndicate • Lake resort • Interval/timeshare • Mountain resort • Condo resort • Island resort • Vacation club • Desert resort • Luxury destination club • Tropical rainforest resort (sensitive and restrictive) • Farm-related© 2010, Educational Institute (continued) 7
    8. 8. Types of Resorts (continued) Others: • All-inclusive resort • Mixed-use resort • Themed/fantasy (storyline) • Floating (cruise ships)© 2010, Educational Institute 8
    9. 9. Types of Resorts All inclusive • Total vacation packages that includes transportation to and from the resort. • Based on the model created by Club Med • All inclusive resorts can be found in Mexico, Carribean, Bahamas and Bermuda. • Popular with families because of the convenience it provides. • Costs in this type are all upfront- no hidden charges. • More profitable to sell for TMC’s.© 2010, Educational Institute (continued) 9
    10. 10. Types of Resorts Mixed use “A real estate project with planned integration of some combination of retail, office, residential, hotel, recreation or other functions. It is pedestrian oriented and contains elements of a live-work-play environment. It maximizes spaced usage and has amenities and architectural expression and tends to mitigate traffic and sprawl.”© 2010, Educational Institute (continued) 10
    11. 11. Types of Resorts Mixed use • These have hotels that serve as the center piece of a customer friendly leisure work environment. • Attracts offices, shopper traffic for retail stores, buyers for timeshares, players for recreational activities and others for purposes beyond the hotel’s own purpose.© 2010, Educational Institute (continued) 11
    12. 12. Types of Resorts Themed Resorts • Can take many forms but limited by human imagination. • Can be based on different shows, ideas and themes. • Storyline resorts are classified under this type. • A story is created which is used as the theme of the entire resort as it is developed.© 2010, Educational Institute (continued) 12
    13. 13. Types of Resorts Floating Resorts • Includes Cruise Ships, Casino Riverboats or structures over water that are moored or otherwise attached to land. • Most current cruise ships are floating resorts in the truest sense boasting stacked towers of facilities and accommodations.© 2010, Educational Institute (continued) 13
    14. 14. Hotel Classification • Classified based on: • Price-quality: • luxury/upscale, midscale and budget/ economy • Ratings • Varies from country to country • Location© 2010, Educational Institute 14
    15. 15. Common elements of lodging operation and management • Basic products are beds and meals • Hotels by nature are labor-intensive • Hotels have buildings and grounds that require constant physical maintenance and upkeep. • The hospitality and service factor • Common laws of inn-keeping apply equally to all hotels in the matter of safety and security.© 2010, Educational Institute 15
    16. 16. Characteristics of Resort Operation and Management • Hotels and resorts operate differently in many important ways: • Differences in markets • Seasonality • Purpose of stay • Space allocation • Facilities design • Recreational provisions and Other amenities • Service expectations • Human resource issues© 2010, Educational Institute 16
    17. 17. Characteristics of Resort Operation and Management • Visitor Market • Caters primarily to vacation and leisure segments of the travel market and the business-pleasure conventions, meetings and incentive markets. • Resort visitors are attracted to a resort based on reputation, cultural or scenic attractions in the area, resort recreation activities • Resort hotels that cater to business travellers schedule meetings that coincide with scheduled recreational activities.© 2010, Educational Institute 17
    18. 18. Characteristics of Resort Operation and Management • Facilities • Resort planning and its facilities focus solely on pleasing its users. Focus on vacationers who have different needs from business travellers are considered. • Adequate space is needed inside rooms because of the longer expected stay of those using resorts. • Some facilities are based on specific activities, and the resorts positioning and market focus.© 2010, Educational Institute 18
    19. 19. Characteristics of Resort Operation and Management • Location • Some resorts are located in remote areas. Because of its distance from major suppliers, these resorts needs to be self-contained. • Requires storage facilities for supplies depending on the frequency of deliveries. • Self contained waste disposal systems are also important to have in place. • Employment is also an issue for remote locations with no access to local residential communities.© 2010, Educational Institute 19
    20. 20. Characteristics of Resort Operation and Management • Location • Advantages to developing in remote locations • Cheap land to government interests in tourism development. • Tax incentives© 2010, Educational Institute 20
    21. 21. Characteristics of Resort Operation and Management • Recreation • The recreational facilities is what separates resorts from hotels/ accommodation facilities. • Depending on location and capital involved, a resort can place different facilities based on the resorts target audience and position.© 2010, Educational Institute 21
    22. 22. Characteristics of Resort Operation and Management • Seasonality • Some resorts operate on a seasonal basis. • There are issues involved in this type of operation • Human resources • Security • Food and supplies • Operating season© 2010, Educational Institute 22
    23. 23. Characteristics of Resort Operation and Management • Service Attitude • The quality of hospitality and the manner/spirit in which service is delivered often defines a resort. • Service attitude is important in order to satisfy the needs of your guests. • Resorts provide 24/7 services where quality service is key. • Resort management is a high touch visible management- people are always on hand to care, comfort and well being of guests.© 2010, Educational Institute 23
    24. 24. Characteristics of Resort Operation and Management • Managers of Resort Properties • Requires strong social skills to complement the vacation environment and the hospitable traditions of resorts. • An understanding of the sports and recreational side of resort operations. Technical property management knowledge is also needed© 2010, Educational Institute 24
    25. 25. Characteristics of Resort Operation and Management • Corporate and Employer Responsibility • Care for the local community and corporate responsibility should be complementing each other.© 2010, Educational Institute 25
    26. 26. Characteristics of Resort Operation and Management • Employee Housing • Labor Skills© 2010, Educational Institute 26
    27. 27. Characteristics of Resort Operation and Management • Sources of Revenue • Resorts have a lot of sources of revenue as opposed to other establishments • The F+B outlets, recreational facilities, accommodation facilities are sources of revenue. • In more recent times, business centers convention halls and function rooms are also becoming new sources of income.© 2010, Educational Institute 27
    28. 28. Trends for the 21st Century • Well managed resorts are profitable and often outperform other categories of the lodging industry • Shifting demographics will be an important factor that shape and favor tourism in the next 20-40 years. Emphasis will be placed on multi purpose properties • Branded resorts will enjoy greater market reach. Hotel chains with access to large marketing and management systems have clear advantages over independent operators.© 2010, Educational Institute 28
    29. 29. Trends for the 21st Century • Timeshare, condominium and vacation club properties will flourish due to the attention they get. • Mixed use and multi functional resorts will be the trend as land becomes scarce. • Sustainability and green practices will receive greater emphasis among resort developers and operators.© 2010, Educational Institute 29