Presentatie The teaching hotel

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Presentatie The teaching hotel

  1. 1. Hotel Management School MaastrichtThe next step in hospitality
  2. 2. Hotel Management School MaastrichtThe next step in hospitality Teaching Hotel Château Bethlehem A Case Study
  3. 3. The next step in hospitality Hotel Management School Maastricht The Facts• 60 years of hotel management tradition• 1.100 students• Largest faculty of Zuyd University• 4 years Bachelor Program + Masters
  4. 4. The next step in hospitality Hotel Management School Maastricht An Innovative Approach to Workplace Learning The Idea• Create hotel embedded in school• Challenging /experimental environment to attain skills for Bachelor in Hotel Management• Innovative approach to workplace learning• Principles of co-creation• Perspective of transformation + conceptual thinking
  5. 5. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  6. 6. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  7. 7. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  8. 8. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  9. 9. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  10. 10. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  11. 11. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  12. 12. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  13. 13. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  14. 14. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  15. 15. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  16. 16. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  17. 17. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  18. 18. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  19. 19. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  20. 20. The next step in hospitality Hotel Management School MaastrichtHotel Management School Maastricht Operational Training• Semester 1 “Hospitality Operations” Workplace learning – 6 weeks• Semester 3 “People & Business in Hospitality” Workplace learning – 1 week• Semester 4 Operational Internship• Semester 8 Management Internship + MIT
  21. 21. The next step in hospitality Hotel Management School Maastricht The Learning Environment• Integral part of curriculum• Semester 1 Hourly positions in Food & Beverage/ Rooms Division• Semester 2 Supervision• Semester 4 + 8 Selected places for operational + management internship
  22. 22. The next step in hospitality Hotel Management School Maastricht The Learning Environment• “Organized” training environment• Learning organization• Exposure to creativity + conceptual thinking• Breeding place
  23. 23. The next step in hospitality Hotel Management School Maastricht The Business Side• Financial performance• Reactive marketing + PR strategy• Network marketing• Consider your competitors
  24. 24. The next step in hospitality Hotel Management School Maastricht The First Results• Strong PR coverage national/international• 97% of guests will recommend hotel• Overall service quality 81%• Students perceive hotel as inspiring feature of institute
  25. 25. The next step in hospitality Hotel Management School Maastricht Bouke Jongsma Manager in Training, 2011“Teaching Hotel Château Bethlehem – a hotel where students and guests have a central role. A historical building with a modern interior. The hotel is an environment where the learnt theory can be applied in practice in a passionate and stimulating way . It brings students together, it creates a community feeling. My time in the hotel has introduced me in many ways to the experience of hospitality.”

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