Pmpb94 2013 toca preso med_rez

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Slide show from the 2013 TOCA awards banquet

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Pmpb94 2013 toca preso med_rez

  1. 1. Turf and Ornamental Communicators Association2013 Awards Banquet
  2. 2. 2013 TOCA CommunicationsContest Winners
  3. 3. 2013 Photography Awards
  4. 4. Portrait/Personality:Photo of Individual or Group of IndividualsMerit“Like Father, Unlike Son” | Carrie Wallace & Golfdom Staff, Golfdom
  5. 5. First Place“Like Father like daughter” | Steve Puppe, Golf Course ManagementPortrait/Personality:Photo of Individual or Group of Individuals
  6. 6. Merit“Healing Power” | Carrie Wallace & Golfdom Staff, GolfdomPictorial 1 (photo of golf course, park, sportsfield or any commercial or community area)
  7. 7. First Place“Final Shot” | Greg Leach, Golf Course ManagementPictorial 1 (photo of golf course, park, sportsfield or any commercial or community area)
  8. 8. Merit“Second to ONE” | Lou Ann Balderston, Golf Course ManagementPicture Story (two or more photos toillustrate an article in a printed magazine)
  9. 9. Picture Story (two or more photos toillustrate an article in a printed magazine)First PLaceNone
  10. 10. Merit“Game Changer” | Carrie Wallace & Landscape Management Staff, Landscape ManagementBest Photograph – Print Magazine Cover
  11. 11. First Place“April 2012 Cover” | Aidan Bradley, Golf Course ManagementBest Photograph – Print Magazine Cover
  12. 12. Merit“2012 TurfNet Outtakes” | Jon Kiger, TurfNetBest CD/Audiovisual Presentation
  13. 13. First Place“Rossi on Location in Las Vegas” | Jon Kiger, TurfNetBest CD/Audiovisual Presentation
  14. 14. MeritNoneBest Short Video/DVD
  15. 15. First Place“TurfNet Superintendent’s Best Friend | Jon Kiger, TurfNetBest Short Video/DVD
  16. 16. Merit“Return of the Rock Sled” | TurfNetBest Instructional Video/DVD
  17. 17. First Place“Daily Setting of the Jacobsen Trueset” | TurfNetBest Instructional Video/DVD
  18. 18. Merit“The First Tee of Cochella Valley presented by the Toro Company” | EPIC CreativeBest Use of Editorial or Opinion in Video/DVD
  19. 19. First Place“On the Fringe Furnace Creek” | EPIC CreativeBest Use of Editorial or Opinion in Video/DVD
  20. 20. 2013 Design AwardsPublishing
  21. 21. Merit“June 2012 Cover” | Emily Ezekiel, Total Landscape Care magazinePrinted Magazines: Cover Page Design
  22. 22. First Place“GCM: Remote Possibilities” | Roger Billings, Golf Course ManagementPrinted Magazines: Cover Page Design
  23. 23. Merit“Golfdom Gallery” | Carrie Wallace & Golfdom Staff, GolfdomPrinted Magazines: Single Page Design/Editorial
  24. 24. First Place“Definite ‘Wow’ Feature” | Emily Ezekiel, Total Landscape Care magazinePrinted Magazines: Single Page Design/Editorial
  25. 25. Merit“Landmark Partner” | EPIC CreativePrinted Magazines: Single Page Design/Advertising
  26. 26. First Place“Dimension®Specialty Herbicide Print Ad” | Dow Agro SciencesPrinted Magazines:Single Page Design/Advertising
  27. 27. Merit“The Disease Dilemma” | Lisa Lehman, Moose River MediaPrinted Magazines:Two-Plus Page Design/Editorial
  28. 28. First Place“Elemental Design” | Emily Ezekiel, Total Landscape Care magazinePrinted Magazines:Two-Plus Page Design/Editorial
  29. 29. Merit“Garden Center” | Stephanie Antal, GIE MediaPrinted Magazines: Overall Magazine Design
  30. 30. First PlaceBusiness Planner 2013: How To Edition | Carrie Wallace & Landscape Management Staff, Landscape ManagementPrinted Magazines: Overall Magazine Design
  31. 31. MeritNoneElectronic Publishing:Overall Company Web Design
  32. 32. First Place“Total Landscape Care Website” | Billy Sims, Emily Ezekiel & Lauren Heartsill Dowdle, Total Landscape Care magazineElectronic Publishing:Overall Company Web Design
  33. 33. 2013 New Media AwardsPublishing
  34. 34. Merit“How can I use Frequency of Clip?” | Kyle Brown, GIE Media, Inc.Podcasts
  35. 35. First Place“Lawn Care Radio Network” | Chuck Bowen, Lawn & LandscapePodcasts
  36. 36. Merit“From the Field” | Chuck Bowen, Brian Horn, Lawn & LandscapeBlogs
  37. 37. First Place“The Golfdom Daily” | Seth Jones, GolfdomBlogs
  38. 38. MeritNoneWebsites
  39. 39. First Place“Lawn & Landscape website” | Brian Horn, Lawn & LandscapeWebsites
  40. 40. Merit“TurfNet’s 2012 Water Week” | John Reitman, TurfNetInnovative Use of Social Media
  41. 41. First Place“Social Media” | Patty Vaughan, Total Landscape Care magazineInnovative Use of Social Media
  42. 42. 2013 Design AwardsMarketing Communications
  43. 43. Merit“(New) Ewing Branch Briefs” | Tyler Kavanaugh, Ewing Irrigation Products, Inc.Printed Newsletters –Overall Newsletter Design
  44. 44. First Place“Growing Together” | Andrea Vagas, The Davey Tree Expert CompanyPrinted Newsletters –Overall Newsletter Design
  45. 45. Merit“Vistapro.com” | Swanson RussellWeb Site Design
  46. 46. First Place“Arkansas Valley Seed website (avseeds.com)” | EPIC CreativeWeb Site Design
  47. 47. Merit“Ewing iPhone/Android App(s)” | Tyler Kavanaugh, Ewing Irrigation Products, Inc.Digital Design: Digital Media (Non-Web Site)
  48. 48. First Place“Rain Bird“Spraynalysis” Digital Ads” | Swanson RussellDigital Design: Digital Media (Non-Web Site)
  49. 49. Merit“Rain Bird SpecNews” | Swanson RussellElectronic Publishing:Overall Newsletter/Magazine Design
  50. 50. First Place“All Seasons. More Reasons eBlast” | Brian Schoenthaler, Associated Integrated MarketingElectronic Publishing:Overall Newsletter/Magazine Design
  51. 51. Merit“Floratine Science Journal” | EPIC CreativePrinted Collateral:Overall Collateral Design
  52. 52. First Place“2013 Ewing/Phoenix Open Event” | Tyler Kavanaugh, Ewing Irrigation Products, Inc.Printed Collateral:Overall Collateral Design
  53. 53. Merit“2012-2013 Ewing Education Services Mailer” | Tyler Kavanaugh, Ewing Irrigation Products, Inc.Printed Direct Response:Overall Direct Response Design
  54. 54. First Place“Rain Bird NT Series Pop-Up Direct Mailer” | Swanson RussellPrinted Direct Response:Overall Direct Response Design
  55. 55. MeritRain Bird Intelligent Use of Water Film Competition Posters | Swanson RussellPrinted Special Projects
  56. 56. First Place“EPIC Sample Book” | EPIC CreativePrinted Special Projects
  57. 57. MeritNoneOverall Media Kits Design
  58. 58. First Place“Sta-Green with Nitro-Fuze Media Kit” | EPIC CreativeOverall Media Kits Design
  59. 59. Merit“Weed Identification Poster | Adam Manwarren, FMC Professional SolutionsPoint of Purchase Materials
  60. 60. First Place“Sta-Green Dense Shade bag” | EPIC CreativePoint of Purchase Materials
  61. 61. 2013 SPECIAL PROJECTS Awards
  62. 62. Merit“2013 Ewing Phoenix Open Event” | Tyler Kavanaugh, Ewing Irrigation Products, Inc.Special Event
  63. 63. First Place“Daconil Action On The Course” | Mark LaFleur, SyngentaSpecial Event
  64. 64. Merit“XONERATE Multi Media Campaign” | Arysta LifeScienceIntegrated Marketing Campaign
  65. 65. First Place“Rain Bird R-VAN Product Launch” | Canyon CommunicationsIntegrated Marketing Campaign
  66. 66. Merit“Sta-Green with Nitro-Fuze Media Kit” | EPIC CreativeMiscellaneous Special Project
  67. 67. First Place“Friday Night Lights Contest” | Adam Manwarren, FMC Professional SolutionsMiscellaneous Special Project
  68. 68. 2013 Writing AwardsPublishing
  69. 69. Merit“Just a landscaper” | Chuck Bowen, Lawn & LandscapeWriting for Commercial Publications:Editorial/Opinion Piece/Column
  70. 70. First Place“The giving trees of the 9/11 Memorial” | Beth Geraci, Landscape ManagementWriting for Commercial Publications:Editorial/Opinion Piece/Column
  71. 71. Merit“A Course Built on Sacred Ground” | Karl Danneberger, Ph.D., GolfdomWriting for Commercial Publications:Column
  72. 72. First Place“Profiting from Design” | Landscape Management Staff, Landscape ManagementWriting for Commercial Publications:Column
  73. 73. Merit“The Battle of EAB” | Nicole Wisniewski, Turf MagazineWriting for Commercial Publications:Ornamental Feature Article
  74. 74. First Place“Branch Into Berries” | Karen E. Varga, GIE Media, Inc.Writing for Commercial Publications:Ornamental Feature Article
  75. 75. Merit“All Zoysias are Not Created Equal” | Ben Wherley, Ph.D., GolfdomWriting for Commercial Publications:Turf Feature Article
  76. 76. First Place“Wilt That Wasn’t ” | Kyle Brown, Golf Course IndustryWriting for Commercial Publications:Turf Feature Article
  77. 77. Merit“Enemy at the Gates” | Stacie Zinn Roberts, GolfdomWriting for Commercial Publications:Product Information Article
  78. 78. First Place“Radio Silence” | Mark Leslie, Golf Course ManagementWriting for Commercial Publications:Product Information Article
  79. 79. Merit“Remote Possibilities” | Howard Richman, Golf Course ManagementWriting for Commercial Publications:Operations Profile
  80. 80. First Place“Game Changer” | Marisa Palmieri, Landscape ManagementWriting for Commercial Publications:Operations Profile
  81. 81. Merit“Rebranded” | Marisa Palmieri, Landscape ManagementWriting for Commercial Publications:Business Management
  82. 82. First Place“The Guy’s Got Guts (and Goats!)” | Seth Jones, GolfdomWriting for Commercial Publications:Business Management
  83. 83. Merit“The Finlen Formula” | Larry Aylward, Superintendent magazineWriting for Commercial Publications:General Feature Article
  84. 84. First Place“The Spirits of Giving” | Howard Richman, Golf Course ManagementWriting for Commercial Publications:General Feature Article
  85. 85. MeritNoneWriting for Commercial Publications:Environmental Stewardship
  86. 86. First Place“A Greener Land” | Beth Geraci, Landscape ManagementWriting for Commercial Publications:Environmental Stewardship
  87. 87. Merit“The Guy’s Got Guts (and Goats!)” | Seth Jones, GolfdomWriting for commercial publicationsHeadline Writing
  88. 88. First Place“On holding pond: An under-cover mystery” | Bunny Smith, Golf Course ManagementWriting for commercial publicationsHeadline Writing
  89. 89. MeritNoneWriting for Web Site: Original Content
  90. 90. First Place“The cutting edge stakes its claim at Olympic” | Scott Hollister, Golf Course ManagementWriting for Web Site: Original Content
  91. 91. MeritNoneWriting for Electronic newsletteroriginal content
  92. 92. First Place“Franchise 5” | Brian Horn, Lawn & LandscapeWriting for Electronic newsletteroriginal content
  93. 93. MeritNoneWriting for Video/CD/Audiovisual Presentation
  94. 94. First Place“TurfNet 2013 Media Kit” | Peter McCormick, TurfNetWriting for Video/CD/Audiovisual Presentation
  95. 95. Merit“Branded Plant Supplement” | Karen E. Varga, GIE Media, Inc.Writing for Special Projects
  96. 96. First Place“Driving Sustainability” | Larry Aylward and Ron Furlong, Superintendent magazineWriting for Special Projects
  97. 97. Merit“Future of Water” | Martha Golea, Allan Harris, Richard Restuccia, Lawn & LandscapeWriting for Commercial Publications, Series
  98. 98. First Place“Add-On Biz” | Landscape Management staff, Landscape ManagementWriting for Commercial Publications, Series
  99. 99. 2013 Writing AwardsMarketing communications
  100. 100. Merit“E-Z-GO Profit Pointe Print Ad” | Swanson RussellWriting for Commercial Publications,Copywriting for a Display Ad
  101. 101. First Place“E-Z-GO Gigantic Hills Print Ad” | Swanson RussellWriting for Commercial Publications,Copywriting for a Display Ad
  102. 102. Merit“The Bulletin” | Nicole Wisniewski & Lindsay Ridinger, The Davey Tree Expert CompanyWriting for Printed Newsletters
  103. 103. First Place“Growing Together” | Nicole Wisniewski, The Davey Tree Expert CompanyWriting for Printed Newsletters
  104. 104. Merit“Agrium Advanced Technologies Spread it & Forget it Municipal Case Study” | Canyon CommunicationsWriting for Printed Collateral
  105. 105. First PlaceToro “LCE Full Line Brochure” | Performance MarketingWriting for Printed CollateralEFI MODELS: Z MASTER®AND GRANDSTAND®Fuel cutting into your profits? Fight back with Toro Z Master®andGrandStand®EFI models. Kohler’s closed-loop Electronic Fuel Injection(EFI) engines automatically adapt to load, weather, fuel and altitudechanges for faster response and up to 25% better fuel economy. Theclosed-loop system uses less fuel and reduces the engine’s CO2 emissions— so it’s as friendly to the environment as it is to your budget.TURBO FORCECUTTING DECK WIDTHSZ MASTER EFI74906 (52") 27 hp 747cc Kohler®Command Pro EFI74930 (60") 27 hp 747cc Kohler Command Pro EFI74956 (60") 27 hp 747cc Kohler Command Pro EFI74926 (60") 29 hp 747cc Kohler Command Pro EFI74928 (72") 29 hp 747cc Kohler Command Pro EFI74939 (60") 34 hp 999cc Kohler Command Pro EFI74940 (72") 34 hp 999cc Kohler Command Pro EFIGRANDSTAND74589 (52") 25 hp 747cc Kohler Command EFI74583 (60") 27 hp 747cc Kohler Command EFIMAXIMUM ACRES PER HOUR5.0 – 8.415MAXIMIZE FUEL EFFICIENCY with a unit that exceedsCARB requirements.SAVE DOWNTIME with flat-free, semi-pneumaticcaster tires.BOOST PERFORMANCE with proven high-capacity,commercial-grade hydrostatic drive systems.GET OUTSTANDING RESULTS at higher ground speedswith TURBO FORCE®cutting technology.RESIST IMPACT DAMAGE with 7-gauge steel deck andbull-nose front bumper.MINIMIZE MAINTENANCE with a heavy-duty canister airfiltration system.PRICE OF GASOLINE PER GALLON$3.00 $3.25 $3.50 $3.75 $4.00DOLLARSSAVED PERHOUR* $0.90 $0.98 $1.05 $1.13 $1.20DOLLARSSAVED INFIRSTYEAR* $540 $585 $630 $675 $720* Fuel savings dependant on ground mowing conditions.Complete specifications on pages 36-37.Maximum acres per hour based on 100%efficiency (MPH x width of cut). Actualproductivity dependent upon conditions.EFI MODELSZ MASTER®AND GRANDSTAND®WITH ELECTRONIC FUEL INJECTION14OUTSTANDING RELIABILITYSensors monitor the engine asit runs and lights warn you ofpotential issues. The investmentquickly pays for itself with lessservice time.EXCELLENT LOAD RESPONSEThe EFI system delivers fuelwherever and whenever thereis a demand, resulting inexcellent load pickup andmore consistent power.EFFORTLESS STARTINGEFI engines are easy to start in arange of altitudes and climateswith no choke needed.SUPERIOR FUEL ECONOMYUp to 25% better fuel economythan equivalent carburetedengines. Exceeds CARBrequirements for maximumfuel efficiency.
  106. 106. MeritNoneWriting for Printed Direct Response
  107. 107. First Place“Propane Mower Incentive Program Top 100 Mailer” | Swanson RussellWriting for Printed Direct Response
  108. 108. Merit“John Deere Zero-Turn Mower News Release” | John Deere and IMREWriting a News Release
  109. 109. Writing a News ReleaseFirst PLace“GE Harris Survey” | Swanson Russell
  110. 110. Merit“Lone Star Turf” | Adam Slick, JacobsenWriting a Feature Article
  111. 111. First Place“Weather Matters” | Nicole Wisniewski, The Davey Tree Expert CompanyWriting a Feature Article
  112. 112. Merit“Performance Matters” | Adam Slick & Amanda Bostian, JacobsenWriting for Company Web Site – Original Content
  113. 113. First Place“Smart Irrigation = $mart Opportunity” | Laura Ory, Ewing IrrigationWriting for Company Web Site – Original Content
  114. 114. MeritNoneWriting for Electronic Newsletter
  115. 115. First Place“Takeuchi E-Newsletter” | Performance MarketingWriting for Electronic Newsletter
  116. 116. Merit“Ostara Crystal Green Animation” | EPIC CreativeSPecial Project Writing
  117. 117. First Place“Rain Bird “Spraynalysis” Pressure Video” | Swanson RussellSPecial Project Writing
  118. 118. 2013 Photography,Video and Multimedia
  119. 119. Merit“The Big Legolfski” | EPIC CreativeBest Photograph – marketing purposes –Printed Collateral
  120. 120. First Place“Vista Tough Guys” | Swanson RussellBest Photograph – marketing purposes –Printed Collateral
  121. 121. Merit“Tee-2-Green Calendar” | EPIC CreativeBest Photograph – marketing purposes –Printed Custom Publication
  122. 122. First Place“Masters of Bentgrass” | EPIC CreativeBest Photograph – marketing purposes –Printed Custom Publication
  123. 123. Merit (Tie)“SCAG Power Equipment – 30th Anniversary” | EPIC Creative“Walk Through” Video | Brian Schoenthaler, Associated Integrated MarketingBest Short Video/DVD
  124. 124. First Place“Rain Bird “Spraynalysis” Cycle Surge Video” | Swanson RussellBest Short Video/DVD
  125. 125. Merit“SCAG Power Equipment – 30th Anniversary” | EPIC CreativeBest Long Video/DVD
  126. 126. First Place“Rain Bird “Sprayanalysis” Even Coverage Video” | Swanson RussellBest Long Video/DVD
  127. 127. MeritNoneBest Instructional Video/DVD
  128. 128. First Place“John Deere Quik-Trak operation & safety” | EPIC CreativeBest Instructional Video/DVD
  129. 129. 2013 New Media AwardsMarketing Communications
  130. 130. Merit“In the Shade” | Nicole Wisniewski & Lindsay Ridinger, The Davey Tree Expert CompanyBlogs
  131. 131. First Place“Tech Note’s Blog” | Cindy Code, Gardner & Gardner CommunicationsBlogs
  132. 132. Merit“Precision Laboratories” | EPIC CreativeWebsites
  133. 133. First Place“Grasshopper Fuel & Emissions Calculator” | Michael Simmon, The Grasshopper CompanyWebsites
  134. 134. Innovative Use of Social MediaMerit (Tie)“Mowing the Lawn” | EPIC Creative“2012 Smart Irrigation Month Social Media Campaign” | Laura Ory, Ewing Irrigation
  135. 135. First Place“The Davey Tree Expert Company Social Media” | Nicole Wisniewski, The Davey Tree Expert CompanyInnovative Use of Social Media
  136. 136. 2013 International Awards
  137. 137. Merit“Wei Shuhao profile” | Kelly Neis, GCSAA/GCM ChinaDesign One – Best Design Publication(full magazine article layout)
  138. 138. First PLace“Bantry Bay Golf Club” | Alan Mahon, Golf Course Superintendents’ Association of IrelandDesign One – Best Design Publication(full magazine article layout)
  139. 139. First PLace“GCSAI Members Help at Croker” | Alan Mahon, Golf Course Superintendents’ Association of IrelandDesign Two – Best Design, Single Page(advertising page)
  140. 140. Merit“GORT Golf Club” | Alan Mahon, Golf Course Superintendents’ Association of IrelandDesign Three – Best Design, Brochure(or similar marketing/sales literature)
  141. 141. First PLace“From Krakow to Drumcondra – With Love” | Alan Mahon, Golf Course Superintendents’ Association of IrelandDesign Three – Best Design, Brochure(or similar marketing/sales literature)
  142. 142. Merit“Front Cover – Sept 2012 Greenside” | Alan Mahon, Golf Course Superintendents’ Association of IrelandPhotography One – Best Photo Publication(cover or inside photo from news article)
  143. 143. First PLace“Greenside: President’s Cup at Enniscrone” | Alan Mahon, Golf Course Superintendents’ Association of IrelandPhotography One – Best Photo Publication(cover or inside photo from news article)
  144. 144. Merit“You’ll Never Beat the Irish” | Alan Mahon, Golf Course Superintendents’ Association of IrelandWriting One – Best Writing Publication(article or editorial)
  145. 145. Writing One – Best Writing Publication(article or editorial)First PLace“From Krakow to Drumcondra – With Love” | Alan Mahon, Golf Course Superintendents’ Association of Ireland
  146. 146. 2013 Gardner Awards
  147. 147. Photography, Video and Multimedia –Marketing CommunicationsJim BeckerEPIC Creative | John Deere Quik-Trak Operation & Safety
  148. 148. Photography, Video and Multimedia – PublishingPictorial 1Scott Hollister/Greg LeachGolf Course Management | The Final Shot
  149. 149. Tyler KavanaughEwing Irrigation Products, Inc. | “2013 Ewing / Phoenix Open Event”Design-Marketing Communications
  150. 150. Emily EzekielTotal Landscape Care magazine | “Elemental Design”Design-Publishing
  151. 151. Nicole WisniewskiThe Davey Tree Expert Company | “The Davey Tree Expert Company social media”New Media – Marketing Communications
  152. 152. Patty VaughanTotal Landscape Care Magazine | “Social Media Campaigns”New Media – Publishing
  153. 153. Swanson Russell“Rain Bird“Sprayanalysis” Pressure Video”Writing-Marketing Communications
  154. 154. Karen E. VargaGIE Media, Inc. | “Branch into Berries”Writing-Publishing
  155. 155. Mark LaFleurSyngenta | “Daconil Action On The Course”Special Projects
  156. 156. Thank You

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