What Google+ Can Teach Us About Project Trajectories


Published on

Published in: Technology, Business
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

What Google+ Can Teach Us About Project Trajectories

  1. 1. What Google+ Can Teach Us About Project Trajectories<br />@ToddOgasawara { Project+ } 2011.08.18<br />"Thirsty Third Thursday" Software Developers Networking Event<br />Co-sponsored by HCTS & HTDC<br />http://goo.gl/nUwP3<br />
  2. 2. Todd Ogasawara<br />Todd@MobileViews.com<br />Co-Editor, SocialTimes.com Mobile Vertical<br />Senior Contributor, BYTE<br />Coordinating Member: { Project+ }<br />2<br />
  3. 3. Todd Ogasawara<br />SocialTimes.com<br />http://socialtimes.com/category/mobile<br />BYTE<br />http://www.informationweek.com/byte/authors/7070<br />O’Reilly Media<br />http://www.oreillynet.com/pub/au/1231<br />OgasaWalrus<br />http://ogasawalrus.com/myblog/<br />3<br />
  4. 4. Todays Topics<br />The New Normal for jobs and projects<br />Google+ as a lesson for project trajectories and launches<br />{ Project+ } : A federated professional services & projects model<br />4<br />
  5. 5. The new normal<br />5<br />
  6. 6. The New Normal<br />Not your father’s job template<br />No 30 years on the job<br />No gold watch (unless you buy it yourself)<br />Project-based instead of job-based<br />Resources (skill sets) may be difficult to identify and find<br />Asymmetrical resources and requirements<br />6<br />
  7. 7. Google+ as a project lesson<br />7<br />
  8. 8. Questions for you…<br />How many of you are software developers or engineers?<br />How many of you are managers (of any kind)?<br />How many of you have tried Google+?<br />How many of you are using it regularly?<br />8<br />
  9. 9. Questions for you…<br />How many of you have ever said something like this?<br />If I had enough money and a super-talented team, I could easily build X!<br />9<br />
  10. 10. Google Does! And, Yet…<br />Consider these failed Google acquisitions/projects/products:<br />Dodgeball<br />Jaiku<br />Orkut (except in Brazil and India)<br />Buzz<br />Wave<br />Google TV<br />Android tablets (so far)<br />10<br />
  11. 11. Lesson?<br />Money + Talent does NOT guarantee success<br />11<br />
  12. 12. 12<br />
  13. 13. What We Know About Google+<br />Tied to Gmail account<br />Photos tied to Picasaweb<br />Launched June 28, 2011<br />25+ million accounts as of Aug. 3, 2011<br />Android app available<br />iPhone app available<br />13<br />
  14. 14. What Google+ Adds to Social<br />“Circles” of people followed<br />Asymmetrical – more like Twitter than Facebook<br />Hangout: Multi-person video chat<br />Huddle: Carrier-less text messages to devices & phones<br />Angry Birds on the desktop? (games)<br />14<br />
  15. 15. 15<br />
  16. 16. What Google+ is Missing (1)<br />Search!<br />API! (yet) (except for games)<br />Ability to deal with businesses and brands<br />Ability to deal with users under the age of 18<br />Huddle (text messaging) cannot be used on the desktop<br />Hangouts (video chats) cannot be used on a mobile device<br />16<br />
  17. 17. What Google+ is Missing (2)<br />Effective way to deal with voluminous contributors<br />Way to see most recent items instead of most commented<br />Way to filter out animated GIFs!<br />17<br />
  18. 18. Lesson?<br />Money + Talent does NOT guarantee feature completeness<br />18<br />
  19. 19. Lessons Learned from Google+<br />The smartest team money can buy does not ensure a project will launch complete<br />Weigh feature completeness vs. release time<br />Google+’s core features at launch were “good enough”<br />Adding new features after launch makes happy clients happier<br />19<br />
  20. 20. { project+ }<br />20<br />
  21. 21. Projects <> Gantt/PERT Charts<br />21<br />
  22. 22. { Project+ }<br />Money is limited<br />100% of required skillsets in a fixed team is near impossible to achieve<br />Some projects are bigger than an independent consultant/developer can handle<br />Project trajectories have chaotic segments<br />Formalizes the already federated relationships we have with other professionals<br />Provides a support structure for individuals or small teams<br />Makes it possible to approach a Google+ sized project without a Google sized team<br />22<br />
  23. 23. Thank you!<br />@ToddOgasawara<br />http://goo.gl/nUwP3<br />23<br />