This talk is aboutMAGIC@toddmoyUX Designer at Viget
MAGICIANS AND US
I can’t do magic. I can only help you see it.Peter Samuelson, magician
magicspectator           magician
design model user                  designer  –                        –mental                  systemmodel                ...
THREE PARALLELS1 of 3                       2 of 3              3 of 3Beautiful lies               Sleight of hand     Mir...
1 of 3                       2 of 3              3 of 3Beautiful lies               Sleight of hand     Miraculous featsFi...
Fiction can be more compelling than the truth.
1 of 3                       2 of 3              3 of 3Beautiful lies               Sleight of hand     Miraculous featsFi...
Work when they’re distracted.
1 of 3                       2 of 3              3 of 3Beautiful lies               Sleight of hand     Miraculous featsFi...
Cardiio
Amnesia Connect by Razorfish
Urban Daddy Cycling Classic by Red Paper Heart
Make technology fit the illusion.
We depend on our knowledge of the"mechanics" of computer technology,the aesthetics of graphic design, andthe science of ps...
Any sufficiently advanced technology isindistinguishable from magic.Arthur C. Clarke
QUESTIONS?
THANKS!@toddmoy
Magic: What Web Designers Can Learn from Magicians
Magic: What Web Designers Can Learn from Magicians
Magic: What Web Designers Can Learn from Magicians
Magic: What Web Designers Can Learn from Magicians
Magic: What Web Designers Can Learn from Magicians
Magic: What Web Designers Can Learn from Magicians
Magic: What Web Designers Can Learn from Magicians
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Magic: What Web Designers Can Learn from Magicians

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Many principles of magic - deception, misdirection, storytelling, and attention management - can be applied to building user interfaces.

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Magic: What Web Designers Can Learn from Magicians

  1. 1. This talk is aboutMAGIC@toddmoyUX Designer at Viget
  2. 2. MAGICIANS AND US
  3. 3. I can’t do magic. I can only help you see it.Peter Samuelson, magician
  4. 4. magicspectator magician
  5. 5. design model user designer – –mental systemmodel model UI, API, SDK, content, etc.
  6. 6. THREE PARALLELS1 of 3 2 of 3 3 of 3Beautiful lies Sleight of hand Miraculous featsFiction can be more Work when they’re Make technology fit thecompelling than the truth. distracted. illusion.
  7. 7. 1 of 3 2 of 3 3 of 3Beautiful lies Sleight of hand Miraculous featsFiction can be more Work when they’re Make technology fit thecompelling than the truth. distracted. illusion.
  8. 8. Fiction can be more compelling than the truth.
  9. 9. 1 of 3 2 of 3 3 of 3Beautiful lies Sleight of hand Miraculous featsFiction can be more Work when they’re Make technology fit thecompelling than the truth. distracted. illusion.
  10. 10. Work when they’re distracted.
  11. 11. 1 of 3 2 of 3 3 of 3Beautiful lies Sleight of hand Miraculous featsFiction can be more Work when they’re Make technology fit thecompelling than the truth. distracted. illusion.
  12. 12. Cardiio
  13. 13. Amnesia Connect by Razorfish
  14. 14. Urban Daddy Cycling Classic by Red Paper Heart
  15. 15. Make technology fit the illusion.
  16. 16. We depend on our knowledge of the"mechanics" of computer technology,the aesthetics of graphic design, andthe science of psychology.Magicians depend on their knowledge of the"mechanics" of their tricks,the aesthetics of showmanship, andthe science of psychology.Bruce Tognazzini, Magic and Software Design
  17. 17. Any sufficiently advanced technology isindistinguishable from magic.Arthur C. Clarke
  18. 18. QUESTIONS?
  19. 19. THANKS!@toddmoy

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