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Practical tactical social media

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Practical tactical social media

  1. 1. Practical, tactical social media<br />Todd Lohenry<br />e1evation, llc<br />1<br />
  2. 2. ;-)<br />2<br />
  3. 3. Your questions<br />3<br />
  4. 4. The killer question?<br /> How can I extend/expand my current marketing strategy to include/leverage social media and still get home for supper?<br />4<br />
  5. 5. What is social media?<br />5<br />
  6. 6. Media evolution<br />6<br />
  7. 7. 7<br />
  8. 8. Definition of ‘social’ media<br />“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia<br />8<br />
  9. 9. Average age of social media users<br />9<br />
  10. 10. Age distribution in social media<br />10<br />
  11. 11. Average age on social sites<br />11<br />
  12. 12. The times, they are a changing…<br />2007<br />2010<br />12<br />
  13. 13. Quantity vs. quality<br />“I say quality reigns supreme. The fact is effective social networking and community building is more about building meaningful, useful conversations and relationships with those that are interested in what you have to offer or say. It’s not a get rich quick scheme. It takes time, persistence, knowledge and dedication to building these communities up, and the rewards can be tremendous.”<br /> Jason Yormark, Social Media Today<br />13<br />
  14. 14. If you don’t like change,<br />you’re going to like<br />irrelevance even less.<br />General Eric Shineski,<br />Retired Chief of Staff, U.S. Army<br />14<br />
  15. 15. Will social media help me sell?<br />15<br />
  16. 16. Social Media is About ROI!<br />The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)<br />16<br />
  17. 17. Community ROI<br />Higher purchase amounts by community vs. non-community (30%)<br />Higher frequency of purchase by community<br />Lower cost of customer service (repeat customer familiarity)<br />Increased customer satisfaction<br />Decreased cost of acquisition (advocacy driven)<br />Lower cost of product development (using feedback loop)<br />Decreased cost of customer retention<br />17<br />
  18. 18. It’s Time to Stop Shouting<br /><ul><li>Only 18% of TV ad campaigns generate positive ROI
  19. 19. 90% of people who can skip ads do
  20. 20. 76% of consumers don’t believe that companies tell the truth in advertisements
  21. 21. 100% - The increase needed in advertising spend to add 1-2% in sales
  22. 22. 96% of Millennials have joined an online social network</li></ul>18<br />
  23. 23. What sites should I use?<br />19<br />
  24. 24. 20<br />
  25. 25. 3 legged stool of social media<br />Facebook<br />Twitter<br />LinkedIn<br />21<br />
  26. 26. Why would anyone follow me in social media?<br />22<br />
  27. 27. The real question is why would anyone listen to you. Period.<br />23<br />
  28. 28. How do I find the latest and greatest sites?<br />24<br />
  29. 29. The short answer is Mashable<br />25<br />
  30. 30. Oh, and e1evation too!<br />26<br />
  31. 31. How should I determine my social media policy?<br />27<br />
  32. 32.<br />28<br />
  33. 33. How to elevate your business<br />29<br />
  34. 34. My approach<br />Listen<br />Publish<br />Promote<br />30<br />
  35. 35. Top 10 tactics and tools…<br />31<br />
  36. 36. What do I do?<br />I listen to the internet using Google Reader to create a virtual newspaper from my trusted sources.<br />I share my reactions and thoughts to what I see via my blog-enabled website.<br />I promote what I publish via social media channels like Facebook, Twitter, LinkedIn, etc. automatically.<br />32<br />
  37. 37. How does it work?<br />33<br />
  38. 38. “personal digital coaching”<br />34<br />
  39. 39. Got questions? We’ve got answers…<br /><br />35<br />

Editor's Notes

  • Why should I even consider it in the first place?
  • Pareto principle or 80/20 rule
  • There is REAL VALUE in being involved in social media!