Reputation Management




Monday, February 16, 2009
Your
               Business is
               Naked



Monday, February 16, 2009
Your
                            Business is
                            Naked


Monday, February 16, 2009
Is
                            Your
                            Business
                            Excited?


Monday, Fe...
Monday, February 16, 2009
The Ants
                  have
               Megaphones


Monday, February 16, 2009
Fans are the
                            Best Marketers
Monday, February 16, 2009
59%
                            Customer
                            reviews are
                            more valuable...
77%
                            Online
                            shoppers
                            depend on
        ...
63%
                            Users more
                            likely to
                            purchase if s...
Fans are
            the Best
            Marketers




Monday, February 16, 2009
Fans are the Best Marketers




Monday, February 16, 2009
Good or Bad,
                   your guests will share photos,
                   video, reviews, stories.



Monday, Febr...
http://www.tourismkeys.ca/blog/2008/04/10-ways-i-raved-about-my-halifax-java/



Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Restaurant Reviews




Monday, February 16, 2009
Monday, February 16, 2009
Google.com/Maps




Monday, February 16, 2009
Facebook




Monday, February 16, 2009
Twitter




Monday, February 16, 2009
email




Monday, February 16, 2009
Monday, February 16, 2009
Ask for reviews = Sales up 20%




Monday, February 16, 2009
Good or Bad, your guests will
               share photos, videos, reviews
               and stories.




Monday, Februar...
Unhappy guests
    can ignite a
    firestorm




Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
http://blip.tv/file/1069810
Monday, February 16, 2009
Make sure guests are happy
          before they go home



Monday, February 16, 2009
Stay alert with
                            Twitter Search




Monday, February 16, 2009
Stay alert with
                            Twitter Search




Monday, February 16, 2009
Get Alerts in
                            your Mailbox




Monday, February 16, 2009
Your
         Business is
           Naked


Monday, February 16, 2009
That can be
        a good
         thing!


Monday, February 16, 2009
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Reputation Management by @toddlucier

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  • Who is your chief customer experience officer, often called the CXO
  • Can be helpful
  • Can be helpful
  • Can be helpful


  • Bizrate
  • (Jupiter Research)
  • (eVOC Insights)


  • and they’ll share them with the world.













  • Can be harmful
    Can be good.
    Reviews may be impacting a Web site Quality Scores with Google according to a few posts by bloggers.
  • Put your business on the map


  • brand name credibility given to an average traveller . . .
    Is there anything we could have done better vs. Was everything ok?
    Who is your Quality Assurance manager? CARDs from Orillia




  • Google.com/alerts.
    Trip Advisor Alerts
  • and that can be a good thing.

  • Reputation Management by @toddlucier

    1. Reputation Management Monday, February 16, 2009
    2. Your Business is Naked Monday, February 16, 2009
    3. Your Business is Naked Monday, February 16, 2009
    4. Is Your Business Excited? Monday, February 16, 2009
    5. Monday, February 16, 2009
    6. The Ants have Megaphones Monday, February 16, 2009
    7. Fans are the Best Marketers Monday, February 16, 2009
    8. 59% Customer reviews are more valuable than expert reviews. Monday, February 16, 2009
    9. 77% Online shoppers depend on consumer generated reviews/ratings. Monday, February 16, 2009
    10. 63% Users more likely to purchase if site has ratings and reviews. Monday, February 16, 2009
    11. Fans are the Best Marketers Monday, February 16, 2009
    12. Fans are the Best Marketers Monday, February 16, 2009
    13. Good or Bad, your guests will share photos, video, reviews, stories. Monday, February 16, 2009
    14. http://www.tourismkeys.ca/blog/2008/04/10-ways-i-raved-about-my-halifax-java/ Monday, February 16, 2009
    15. Monday, February 16, 2009
    16. Monday, February 16, 2009
    17. Monday, February 16, 2009
    18. Monday, February 16, 2009
    19. Restaurant Reviews Monday, February 16, 2009
    20. Monday, February 16, 2009
    21. Google.com/Maps Monday, February 16, 2009
    22. Facebook Monday, February 16, 2009
    23. Twitter Monday, February 16, 2009
    24. email Monday, February 16, 2009
    25. Monday, February 16, 2009
    26. Ask for reviews = Sales up 20% Monday, February 16, 2009
    27. Good or Bad, your guests will share photos, videos, reviews and stories. Monday, February 16, 2009
    28. Unhappy guests can ignite a firestorm Monday, February 16, 2009
    29. Monday, February 16, 2009
    30. Monday, February 16, 2009
    31. http://blip.tv/file/1069810 Monday, February 16, 2009
    32. Make sure guests are happy before they go home Monday, February 16, 2009
    33. Stay alert with Twitter Search Monday, February 16, 2009
    34. Stay alert with Twitter Search Monday, February 16, 2009
    35. Get Alerts in your Mailbox Monday, February 16, 2009
    36. Your Business is Naked Monday, February 16, 2009
    37. That can be a good thing! Monday, February 16, 2009

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