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Welcome to the world of Video 2.0


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A look at how video has evolved on the web and what the future holds with online media and interactivity

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Welcome to the world of Video 2.0

  1. 1. Welcome to the world of Video 2.0Why video on the internet is the next big thing for advertising<br />Presented by Todd Murray – Founder of <br />
  2. 2. Overview<br />About ActiveChannel<br />Video 1.0 - Current state of play with traditional media<br />The UGC effect<br />The Obama effect<br />The game changing facets<br />Video 2.0 - Who is using online video<br />Why brands need to use online video<br />Video 3.0 - Future of online video<br />
  3. 3. About ActiveChannel<br />Established in 2007 to provide interactive video solutions<br />Proprietary CMS platform that handles video and interactivity <br />Ahead of the curve<br />Doing more education rather than execution<br />
  4. 4. Video 1.0 - Current state of play <br />with traditional media<br />“They” are starting to “get it”<br />Still rely on traditional TV content and methods <br />Allowing UGC to be used as part of the blend<br />Scared to upset the “sacred cow”<br />Still a “nice to have” and not a “must have”<br />
  5. 5. User Generated Content<br />Kick started the online video industry in May 2005<br />In October 2006, Google Inc. announced that it had acquired <br />YouTube for US$1.65 billion in Google stock<br />In March 2008, YouTube&apos;s bandwidth costs were <br />estimated at approximately US$1 million a day<br />Alexaranks YouTube as the third most visited website on<br />the Internet, behind Yahoo! and Google<br />Had over 5 billion videos viewed in July 2008<br />14.3 billion videos viewed in December 2008<br />
  6. 6. The Obama Effect<br />Will.I.Am<br />Over 16 million views<br />Obama Girl<br />Over 13 million views <br />
  7. 7. The game changing facets – pros & cons for marketers <br />Long tail effect<br />Long tail effect <br />Cost effectiveness<br />Cost effectiveness <br />Accessible, accountable and controllable <br />Accessible, accountable and controllable<br />Allow for UGC to spread the message<br />Allow for UGC to spread the message <br />Content should be seen as cool<br />Content should be seen as cool <br />Need to target message for audience <br />Need to target message for audience<br />
  8. 8. Video 2.0 - Who is using video & why <br />A mad scientist takes everyday items, including cars, to see if the BlendTec blenders will blend them<br />Matt Harding – over 12 million views for his original Travel happy video clip<br />Made another one in 2008 and had over 17 million views.Visa sponsors him for undisclosed amount <br />A family liquor store in Springfield, N.J., became a &quot;multimillion-dollar wine Mecca,“ after Gary Vaynerchuk started &quot;Wine Library TV,&quot; his daily podcast on wine tasting.. <br />
  9. 9. Why brands need to use <br />online video now<br />Its where the audience is… if the content is right<br />Potentially the most effective branding tool available<br />
  10. 10. Video 3.0 – The future of online video<br />Interactivity<br />Interactivity<br />Interactivity<br />
  11. 11. Video 3.0 – The future of online video<br />
  12. 12. .<br />.<br />The future awaits… <br />Todd Murray – Founder <br />Web:<br />Email:<br />