Becoming A Social Business

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A social business is one that embraces true customer communication and makes 
it a part of their DNA. Social media aware organizations share these six characteristics.


Listen to Your Customers
------------------------------------
Monitor your brand.
Collect and respond to feedback (positive or negative).
Encourage user-generated ideas and content.


Pay it Forward
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Take a helpful posture.
Give away what you do best.
Help spread the ideas of others.
Give more than you take.


Hand Employees the Keys
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Encourage them to be social media aware.
Equip them with the tools and training.
Allow employees to be themselves.
They are your best advocates.


Set No Expectations
------------------------------------
You engage to be helpful and supportive.
You don’t expect a bottom line ROI.
The ROI is in the relationships you build.


Build Bridges
------------------------------------
Maintain current relationships and build new ones.
If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business.
Gary Vaynerchuck calls this the thank you economy.


Support the Community
------------------------------------
Connect your audience to valuable content.
Don’t steal the spotlight. No one likes a ball hog.
Become the glue that connects people.


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Becoming A Social Business

  1. 1. BecomingA SocialBusiness
  2. 2. What is a social business?
  3. 3. It’s happening without you! What is a social business? EverybodysYour missing the doing it. conversation!
  4. 4. It’s happening without you! EverybodysYour missing the doing it. conversation!
  5. 5. Is Facebook really working?
  6. 6. 3 Social Media Myths
  7. 7. MythSocial media isabout social networks.
  8. 8. TruthSocial media isabout communication.
  9. 9. MythSocial media isreplacing advertising.
  10. 10. TruthSocial media isabout communication.
  11. 11. MythSocial media isabout marketing.
  12. 12. TruthSocial media isabout communication.
  13. 13. Social media enables people to communicate withpeople, businesses to communicate with customers,and customers to give feedback to brands.
  14. 14. Social Media isn’t....a task that you performa department to organizeIt’s an attitude that you choose.
  15. 15. A social business is one thatembraces true customercommunication and makesit a part of their DNA.
  16. 16. Businesses that do this will:Build trustGain customersStill exist in 10 years
  17. 17. Six Characteristicsof a Social Business
  18. 18. Listen toYour CustomersMonitor your brand.Collect and respond to feedback(positive or negative).Encourage user-generated ideasand content.
  19. 19. mystarbucksidea.force.com
  20. 20. Pay it ForwardTake a helpful posture.Give away what you do best.Help spread the ideas of others.Give more than you take.
  21. 21. webernation.com
  22. 22. Hand Employeesthe KeysEncourage them to be social media aware.Equip them with the tools and training.Allow employees to be themselves.They are your best advocates.
  23. 23. twitter.zappos.com
  24. 24. twitter.com/ritzcarlton
  25. 25. Set noExpectationsYou engage to be helpful and supportive.You don’t expect a bottom line ROI.The ROI is in the relationships you build.You don’t have any ROI expectations onyour telephone do you?
  26. 26. ibm.com/blogs
  27. 27. Build BridgesMaintain current relationships and buildnew ones.If you develop a trust-centeredrelationship with your followers, you willeventually be rewarded with theirbusiness.Gary Vaynerchuck calls this thethank you economy.
  28. 28. tv.winelibrary.com
  29. 29. Support theCommunityConnect your audience to valuable content.Don’t steal the spotlight. No one likes aball hog.Become the glue that connects people.
  30. 30. facebook.com/wholefoods
  31. 31. Start now!Its just a conversation
  32. 32. Twitter FacebookAn account for yourself LinkedInOne for the companyAnd one for everyone else Google+ YouTube Wordpress.com
  33. 33. Talk Back Comment @ReplyFocus on conversation andsharing, not on marketing Ask Questions & Answer Them Share Give!
  34. 34. Networking Handshakes Small TalkYou’ve done stuff before Customer Relationships Support
  35. 35. “A Social Business isnt just a companythat has a Facebook page and aTwitter account. A Social Business isone that embraces and cultivates aspirit of collaboration and communitythroughout its organization—bothinternally and externally.”Becoming a Social Business: The IBM Story, Whitepaper

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