The brainstorming technique

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How to brainstorm.

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The brainstorming technique

  1. 1. THE BRAINSTORMING TECHNIQUE
  2. 2. Brainstorming Needs •A problem to solve •A group with potential to work as a team. 5-10 people should be enough. However, no limitations are imposed, as long as everybody follows the rules. Background diversity is a great plus!! •A board, some large sheets of paper, something else that can be seen easily by all, some large markers to write on it. A flipchart would suit that purpose well. A leader. That would be someone who's task is to draw out the suggestions from the participants, neutral, not to impose her or his own opinions, while still using leadership skills to maintain the order and purpose of the session.
  3. 3. The Ground Rules •The leader leads each session •The facilitator calls for suggestions from the participants •No criticism (of anyone's suggestion) by anyone is allowed •All suggestions should be recorded on the board (even the crazy ones).
  4. 4. The Procedure •Define the problem: Ask for suggestions as to what is the most important problem •No criticism (of anyone's suggestion) by anyone is allowed •Write all the suggested problems on the board •Group together any problems that are similar or related •Rearrange them and list them in priority (most important ones at the top).
  5. 5. Establish The Goal •Reverse the definition of the problem (it's solution) •The solution to the problem defined above is the goal •Define the goal as the solution to the problem •Write the goal on the board •Remind the group that the goal is the one that they selected
  6. 6. Define The Objective •Ask the group to suggest objectives •Write all the suggested objectives on the board •No criticism (of anyone's suggestion) by anyone is allowed •Group together any objectives that are similar or related •Rearrange them and list them in priority - most important at top •Remind the group that they generated the top objective(s). Goal vs. Objective: An objective is measurable, finite, and has a completion date. Analog: Strategy vs. Tactics.
  7. 7. Resources And Constraints •Identify RC . Ask the group to suggest resources and constraints Write all the suggested resources and constraints on the board •No criticism (of anyone's suggestion) by anyone is allowed •Group together any resources that are similar or related. Rearrange them and list them in priority - most important at top. •Group together any constraints that are similar or related. •Remind the group that they generated the arrangement of the list.
  8. 8. Identify a Strategy •Ask the group to suggest strategies •Write all the suggested strategies on the board •No criticism (of anyone's suggestion) by anyone is allowed •Group together any strategies that are similar or related •Rearrange them and list them in priority - most important at top. Remind the group that they generated the list. •Choose the strategy that remains at the top of the list
  9. 9. Summarize The PROBLEM The GOAL The OBJECTIVES The RESORCES The CONSTRAINTS The STRATEGY

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