ROI Drivers for a StartWithXML Production Process

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Overview of the key components that provide the return on investment in an XML workflow. (Brian O’Leary, Magellan Media Consulting Partners)

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ROI Drivers for a StartWithXML Production Process

  1. 1. ROI Drivers StartWithXML Forum January 13, 2008
  2. 2. CalculaCng a return on investment • The investment: ShiGing from process complexity to content agility • The return: Both cost management and revenue growth • Different models for different kinds of books
  3. 3. From complexity to agility StarCng point – XML transiCon “Write once, read once” (single‐ format delivery) “Write once, read many” (suppor;ng mul;ple formats and uses)
  4. 4. Making the business case Business case components taken from “StartWithXML: Why and How” research paper, secCon 2.1)
  5. 5. Content aggregaCon Custom publishing Digital markeCng
  6. 6. EsCmaCng XML’s potenCal benefits Many Cookbooks Religion (esp Bibles) STM EducaCon Business Travel and Author  tourism Reference or Tests “Chunks” annotated ediCons FicConal series Travelogues Historical ficCon (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potenCal for reuse High
  7. 7. EsCmaCng XML’s potenCal benefits Many Cookbooks Religion (esp Bibles) STM EducaCon Business Travel and Author  tourism Reference or Tests “Chunks” annotated ediCons FicConal series Travelogues Historical ficCon (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potenCal for reuse High
  8. 8. EsCmaCng XML’s potenCal benefits Many Cookbooks Religion (esp Bibles) STM EducaCon Business Travel and Author  tourism Reference or Tests “Chunks” annotated ediCons FicConal series Travelogues Historical ficCon (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potenCal for reuse High
  9. 9. Recapping… • Process complexity   content agility • Cost management and revenue growth • Different models for different kinds of books

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