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FreemiumAccess
Publishing
an alternative to
Toll Access and
Open Access?
“The audience which finds your
content interesting and useful
is always larger than
you think.”
AuthorsResearchersStudentsPractitioners, unaffiliated researchers,
educated layman . . . .
Do we know our audience . . .?
Demand side: More students = more readers
in the future
50% going to university
c.14 countries in 2000
25 countries in 2010
But they won’t all go into research or work
in subscribing institutions
. . . and all these graduates are growing
up in a knowledge economy . . .
No! You have to
subscribe to
knowledge!
. . . and the policymakers and funders
are listening . . . and acting . . .
What do you mean, these reports
cost money? We paid for the
@*^%$ research!
. . . so publishers are reacting . . .
Don’t worry, Dad, I’m going to turn this
company around 360 degrees!
AuthorsResearchersStudentsPractitioners, unaffiliated researchers,
educated layman . . . .
. . . by turning their attention to authors
(and their funders)
. . .at the risk of totally ignoring the needs of . . .
READERS(and their institutions)
We need a little balance (and calm)
For the benefit of all stakeholders in the knowledge economy:
• Authors
• Funders
• Taxpayers
• Readers
• Publishers
• Policymakers
• Librarians . . .
FREEMIUM
And we think
may be the new publishing paradigm

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Freemium Access Publishing Alternative

  • 2. “The audience which finds your content interesting and useful is always larger than you think.” AuthorsResearchersStudentsPractitioners, unaffiliated researchers, educated layman . . . . Do we know our audience . . .?
  • 3. Demand side: More students = more readers in the future 50% going to university c.14 countries in 2000 25 countries in 2010 But they won’t all go into research or work in subscribing institutions
  • 4. . . . and all these graduates are growing up in a knowledge economy . . . No! You have to subscribe to knowledge!
  • 5. . . . and the policymakers and funders are listening . . . and acting . . . What do you mean, these reports cost money? We paid for the @*^%$ research!
  • 6. . . . so publishers are reacting . . . Don’t worry, Dad, I’m going to turn this company around 360 degrees!
  • 7. AuthorsResearchersStudentsPractitioners, unaffiliated researchers, educated layman . . . . . . . by turning their attention to authors (and their funders) . . .at the risk of totally ignoring the needs of . . . READERS(and their institutions)
  • 8. We need a little balance (and calm) For the benefit of all stakeholders in the knowledge economy: • Authors • Funders • Taxpayers • Readers • Publishers • Policymakers • Librarians . . . FREEMIUM And we think may be the new publishing paradigm

Editor's Notes

  1. Clay Shirky, noted US writer about all things online and digital, is, of course, a best-selling author. I bet his publisher doesn’t just push a button . . .
  2. And the delegations are still on about wanting one-page PBs