The Gamification of Events at MPI UK and Ireland

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How to go about gamifying your event, a beginners guide, including using a leaderboard to engage and motivate attendees.

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  • Completing a feedback formStaying to the end of the eventIntroducing ourselves
  • 38 Bloggers in a room, over 700 tweets, Trending Hashtag Globally, 3.3m exposure
  • The Gamification of Events at MPI UK and Ireland

    1. 1. Gamification of Events – 9 Nov - MPIThe Gamificationof EventsOr how to really engage your attendees
    2. 2. Gamification of Events – 9 Nov - MPIQuestion: what does an event organiser do? Photo credit: Flickr thiverr
    3. 3. Gamification of Events – 9 Nov - MPIEvent Organisers are GamifiersYou are the ringmaster. Photo credit: Flickr dirkjanranzijn
    4. 4. Gamification of Events – 9 Nov - MPI Photo credit: Flickr GViciano
    5. 5. Gamification of Events – 9 Nov - MPI Photo credit: Flickr TheBusyBrain
    6. 6. Gamification of Events – 9 Nov - MPIGamification is an influence tool Desired Gamified Feedback Reward Behaviour Activity © Toby Beresford 2012
    7. 7. Gamification of Events – 9 Nov - MPIDid we just get gamified? Face to Meet each Enforced face Belonging other networking Affirmation Desired Gamified Feedback Reward Behaviour Activity
    8. 8. Gamification of Events – 9 Nov - MPIUsual Behaviours Sponge Trumpeter Socialite Swagger Photo credits: Flickr EEPaul, Toastyken, Kevin Krejci, Nic’s Events
    9. 9. Gamification of Events – 9 Nov - MPIDesirable behavioursBringing colleaguesArriving on timeDiigtal attentiveness Photo credit: Flickr jared
    10. 10. Gamification of Events – 9 Nov - MPIGamifiable activities• Recruiting• Attendance• App usage• Feedback forms• Social media Photo credit: Flickr Ed Yourdon
    11. 11. Gamification of Events – 9 Nov - MPIProviding Feedback• Voting = results• Networking = business cards• Social media = tweet wall• Anything = Event Leaderboard Photo credit: Flickr kvanhorn
    12. 12. Gamification of Events – 9 Nov - MPINon-financial incentives• Non-financial incentives – Status • Invited to speak • Be on a panel • Media Pass • Position on a leaderboard – Access • VIP lounge • Special workshops • Post event party – Power • Panel chair Photo credit: Flickr Charlestons The Digital
    13. 13. Gamification of Events – 9 Nov - MPIFinancial incentives• Stuff – Swag and freebies – Bottle of wine – Win an iPad Mini Photo credit: Flickr @gueamu
    14. 14. Gamification of Events – 9 Nov - MPIWhat is a leaderboard?Ranked list of players within acommunity
    15. 15. Gamification of Events – 9 Nov - MPIFamous Leaderboards• Football League• Forbes Rich List• Klout Score
    16. 16. Gamification of Events – 9 Nov - MPI Using a leaderboard at your event Leaderboard Member/ Sponsor/ Event Social Website Delegate ExhibitorMobile App Media Systems Systems
    17. 17. Gamification of Events – 9 Nov - MPIEvent hashtag leaderboard Single Digital Using event Leaderboard Recognition Conversation hashtag Rank Desired Gamified Feedback Reward Behaviour Activity
    18. 18. Gamification of Events – 9 Nov - MPIMTV Photo credit: MTV Australia
    19. 19. Gamification of Events – 9 Nov - MPI#VMABLOGFAST Photo credit: MTV Australia
    20. 20. Gamification of Events – 9 Nov - MPIClose up Photo credit: Leaderboarded
    21. 21. Gamification of Events – 9 Nov - MPIResults!• 38 bloggers• 3 hours• 750 tweets• 3.3milllion views• Top trending tag in World for a few hours• Top trending tag in Australia for whole day Photo credit: Kevin Dooley
    22. 22. Gamification of Events – 9 Nov - MPIThank you, Questions, Go Gamify!• Toby Beresford• http://www.meetup.com/Gamifiers• http://www.gamificationofwork.com – blog• @tobyberesford• http://get.leaderboarded.com/events

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