Gamification : the next big step inaudience-brand interactionToby Beresford@tobyberesfordwww.gamificationofwork.com
Toby BeresfordPailz.comEvery meeting action done!GamificationOfWork.comResults driven, hyper engaged workforceTop 20 Gamif...
Gamification isGame mechanics usedoutside of games
To gamify your customersTreat them like players
There are many gamemechanics...Turns               Reward           Free lunchDice                Schedules        Discove...
But we’ll focus on threeClear goalsTrackable pointsMeaningful rewards
To drive the behaviour we wantDeeperengagementwith our brand
From one off incentives
To long term behaviours
Gamified campaignsBring it all together
Goals
Points
Rewards
Community StatusIs where the meaning is
Forrst Leaderboard
Gamification Gurus   (twitter list)
Keeping users involved using thePetal Model
Active Viral LoopWhy should I share with a friend?
Passive Viral LoopThe network effect - the benefit to meof existing friends being involved
Positive Daily LoopWhat do I get if I come back daily?
Negative Daily LoopWhat will I lose if I don’t return eachday?
It takes many petals to make a rose
Just as Zynga has many loopsGamification is notone, but manytechniques that can beapplied to engage yourcustomers.
GamificationNo longer an audienceNow players
ThanksToby Beresford@tobyberesfordwww.gamificationofwork.com
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Gamification the next big step in audience-brand interaction - the great debate at social gaming and virtual goods world 2011

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Toby Beresford articulates the case for gamification of marketing campaigns at the Social Gaming and Virtual Goods world forum December 2011.

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Gamification the next big step in audience-brand interaction - the great debate at social gaming and virtual goods world 2011

  1. 1. Gamification : the next big step inaudience-brand interactionToby Beresford@tobyberesfordwww.gamificationofwork.com
  2. 2. Toby BeresfordPailz.comEvery meeting action done!GamificationOfWork.comResults driven, hyper engaged workforceTop 20 Gamification Gurus monthly leaderboard
  3. 3. Gamification isGame mechanics usedoutside of games
  4. 4. To gamify your customersTreat them like players
  5. 5. There are many gamemechanics...Turns Reward Free lunchDice Schedules DiscoveryPuzzles Infinite Games AchievementsRaces Variable Ratio BadgesTerritory Control Rewards SerendipityVictory points Progression LeaderboardsCommunal PointsCollaboration LoyaltyReputation Appointments
  6. 6. But we’ll focus on threeClear goalsTrackable pointsMeaningful rewards
  7. 7. To drive the behaviour we wantDeeperengagementwith our brand
  8. 8. From one off incentives
  9. 9. To long term behaviours
  10. 10. Gamified campaignsBring it all together
  11. 11. Goals
  12. 12. Points
  13. 13. Rewards
  14. 14. Community StatusIs where the meaning is
  15. 15. Forrst Leaderboard
  16. 16. Gamification Gurus (twitter list)
  17. 17. Keeping users involved using thePetal Model
  18. 18. Active Viral LoopWhy should I share with a friend?
  19. 19. Passive Viral LoopThe network effect - the benefit to meof existing friends being involved
  20. 20. Positive Daily LoopWhat do I get if I come back daily?
  21. 21. Negative Daily LoopWhat will I lose if I don’t return eachday?
  22. 22. It takes many petals to make a rose
  23. 23. Just as Zynga has many loopsGamification is notone, but manytechniques that can beapplied to engage yourcustomers.
  24. 24. GamificationNo longer an audienceNow players
  25. 25. ThanksToby Beresford@tobyberesfordwww.gamificationofwork.com

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