Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Going Viral on the Second Screen

891 views

Published on

Talk given at NY Viral Media Meetup 02/23/2011

  • Be the first to comment

Going Viral on the Second Screen

  1. 1. Tobias Peggs CEO, OneRiot Going viral on the second screen New York Viral Media Meet Up Feb 23, 2011
  2. 2. Thinking about media for 15yrs
  3. 3. OneRiot: Social Ad Network OneRiot enables advertisers to reach a targeted audience across a network of leading Twitter apps. 2bn ad impressions available each month. “ Realtime social targeting” gets right ad in front of right user, for maximum resonance right now. Chevy ad targeted at males on Twitter, 18-44, into sports and cars
  4. 4. Twitter users love TV Super Bowl was most Tweeted sports event in history with peak of 4064 Tweets per second. That’s a lot of users constantly checking a “second screen”.
  5. 5. Huge opportunity to engage a large, inherently viral audience on the second screen “ People are watching TV as it happens, and checking Twitter at the same time.” Dick Costolo, Twitter CEO
  6. 6. Huge opportunity to engage a large, inherently viral audience on the second screen “ When there’s a big event on TV, engagement on Twitter apps is off the charts!” Tobias Peggs, OneRiot CEO
  7. 7. A lot of people checked their Twitter apps throughout the game – doubling our available inventory Available ad inventory Ad impressions
  8. 8. Chevy Super Bowl commercial Objective: Drive additional views of Chevy Super Bowl commercial on YouTube. Target: Male Twitter users, sports fans, talking about football. Creative: Mobile IAB unit linking to YouTube page with social sharing functionality. Result: Helped make Chevy 4 th most talked about brand on Super Bowl Sunday.
  9. 9. Aol on Grammys night Objective: Drive page views to Aol properties covering the Grammys (e.g. PopEater) Target: Female Twitter users, interested in celebrity and entertainment. Creative: Dynamic “content ad” matching realtime conversation, linking to page optimized for social sharing. Result: Lots of undisclosed goodness.
  10. 10. Twitter users love big TV events.
  11. 11. Twitter users love big TV events. They check their apps frequently.
  12. 12. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly.
  13. 13. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly. Opportunity to reach big audience on “the second screen”.
  14. 14. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly. Opportunity to reach big audience on “the second screen”. Ad creative should drive audience to engage with compelling content.
  15. 15. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly. Opportunity to reach big audience on “the second screen”. Ad creative should drive audience to engage with compelling content. Audience will consume, share, and are acquired cost effectively.
  16. 16. Tobias Peggs CEO, OneRiot @tobiaspeggs www.OneRiot.com Blog.OneRiot.com

×