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Kony2012, social media & the ethics of DIY development


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Presentation at University of King's College, Halifax/NS for a jourmalism ethics class at the School of Journalism

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Kony2012, social media & the ethics of DIY development

  1. 1. #Kony2012, social media & the ethics of DIY development Tobias Denskus, Ph.D.Institute of Development Studies (IDS), University of SussexUniversity of King’s College, 14 March 2012
  2. 2. Additional details to Kevin’s introductionPeace researcher & anthropologist ofdevelopmentPhD project: How peacebuilding has becomea ritualised space. An aidnography fromGermany and NepalResearch on social media and development(blogging as reflective writing; Tweets &global conferences)
  3. 3. Three levels to engage with Kony 2012Factual level – Don’t believe the hypeSocial media level – We don’t believe thehypeInternational development level-Take the hype seriously!
  4. 4. Don’t believe the hypeChildren, war & the bad guy…developmentis more complicated‘Three cups of tea’ & and the power of asingle narrative (schools in Afghanistan)Despite ‘the Internet’ and developmentsocial media the documentary uses aemotional approach successfully
  5. 5. We don’t believe the hypeAmazingly detailed, global, viral and variedcritique from the ‘blogosphere’Indication of the increasing knowledge of anew generation on development issuesoutside traditional media and institutionsWhat is the relationship between aproblematic ‘product’ and the follow-upreflections and discussions(impact, accountability, social change)?
  6. 6. Take the hype seriously!The ‘Oprah moment’ – a nightmare for everyfundraiser?DIY aid and the changing landscape of(North American) philanthropyHow can ‘old’ and ‘new’ campaigns anddevelopment initiatives cooperate?What are some of the implications forresearchers, teachers, students & aidprofessionals?
  7. 7. Thank you!Do not hesitate to contact me: Blog: Twitter: @aidnography