Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blogging For Business - Don\'t Waste Your Time, Do It Right - Jonnie Jensen - Digital Coach - To Be Social


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Blogging For Business - Don\'t Waste Your Time, Do It Right - Jonnie Jensen - Digital Coach - To Be Social

  1. 1. Blogging For Business Success Jonnie Jensen Digital Coach Twitter @jonniejensen For a copy of this presentation visit
  2. 2. Blogging – the truth <ul><li>They say.…. </li></ul><ul><li>It’s hard work </li></ul><ul><li>It takes commitment </li></ul><ul><li>You wont know what to write about </li></ul><ul><li>No one else will want to write it </li></ul><ul><li>No one will read it </li></ul><ul><li>You’ve got better things to do </li></ul><ul><li>You will get bored of it </li></ul><ul><li>It can be all of these things…unless you get it right </li></ul>Is anyone there?
  3. 3. It’s New Marketing Content shared and referenced by others
  4. 4. <ul><li>Improve your search results </li></ul><ul><li>Creates social media collateral </li></ul><ul><li>Build your online profile and reputation </li></ul><ul><li>Focuses you on your customers needs </li></ul><ul><li>Pulls prospects to you </li></ul><ul><li>Revitalise senior staff </li></ul><ul><li>Empower junior staff </li></ul><ul><li>It’s your hardest working sales person </li></ul><ul><li>The marketing benefits last forever </li></ul><ul><li>It’s free </li></ul>Why blogging is good for business?
  5. 5. Increase your search rankings <ul><li>On site SEO </li></ul><ul><ul><li>Blog structure is optimised for search engines </li></ul></ul><ul><li>Fresh Content </li></ul><ul><ul><li>Search engines look for fresh content. </li></ul></ul><ul><li>Keyword rich </li></ul><ul><ul><li>Its topical everyday subjects that people are searching for </li></ul></ul><ul><li>Off site SEO </li></ul><ul><ul><li>Creates reasons to link back to your site (back links) </li></ul></ul><ul><ul><li>Content is shared and referenced on social media </li></ul></ul><ul><ul><li>Reason to write comments and replies on blogs, forums and articles </li></ul></ul><ul><ul><li>Utilise directories and bookmark services </li></ul></ul><ul><ul><li>NOTE: always use good Anchor Text </li></ul></ul><ul><ul><ul><li>Click here is bad anchor text </li></ul></ul></ul><ul><ul><ul><li>Internet marketing tips is good anchor text </li></ul></ul></ul>
  6. 6. <ul><li>Why should I listen to you? </li></ul><ul><li>What value can you add? </li></ul><ul><li>Can you tell me something I don’t know? </li></ul><ul><li>How can you make my job easier? </li></ul><ul><li>Can you make my business more successful? </li></ul><ul><li>Can you make decisions for me? </li></ul><ul><li>Don’t just sell </li></ul><ul><li>Don’t just talk about you </li></ul><ul><li>Decide what type of blog you’ll be </li></ul><ul><ul><li>See The 25 Basic Styles of Blogging ... And When To Use Each One </li></ul></ul>What are you talking about? Image ref:
  7. 7. Blogging strategy <ul><li>Find out what your audience wants </li></ul><ul><li>Find out what is already popular </li></ul><ul><li>Find out what people search for and need </li></ul><ul><li>Monitor social media </li></ul><ul><li>Create overall theme “Your Manifesto” </li></ul><ul><li>Be controversial / Challenge conventions </li></ul><ul><li>Be topical </li></ul><ul><li>Define set content topics (categories) </li></ul><ul><ul><li>If its successful carry on, if not change it </li></ul></ul>
  8. 8. Getting Started <ul><li>Focus on what you do best </li></ul><ul><li>Use Wordpress on your own URL </li></ul><ul><ul><li> or </li></ul></ul><ul><li>Tell people what to expect </li></ul><ul><ul><li>content type, frequency, why your doing this, who it’s for </li></ul></ul><ul><li>Use the news and other peoples content for inspiration </li></ul><ul><li>Use social media to promote your blog </li></ul><ul><li>Use your closest contacts to comment on your blog </li></ul><ul><li>Set your goals and monitor your performance </li></ul>
  9. 9. Listen What can I do? What’s Hot? Who do I know? What do people need? What’s an issue? How does this benefit me? How does this benefit them? Knowledge Content Creation Step 1 Step 3 Step 4 Content Creation Process Get Ready this way….The Content Sharing Why? Share Step 5 Repeat Prospects Know The Market Know Yourself Know Your Audience Know The Goals Industry bodies Journalists Commentators Competitors Candidates Clients Contacts Skills Interests Experience Theirs Yours Engage Share Question Validate Discuss Step 2
  10. 10. The Content Magic Trick <ul><li>Aim to create at least one piece of content per week </li></ul><ul><li>Use Google Reader and RSS feeds to create a news stand </li></ul><ul><li>Search for popular topics on and </li></ul><ul><li>Create a team, delegate and share </li></ul><ul><li>Be creative: one piece of content can create many </li></ul><ul><ul><li>Interview with an expert can become </li></ul></ul><ul><ul><ul><li>Article </li></ul></ul></ul><ul><ul><ul><li>Podcast </li></ul></ul></ul><ul><ul><ul><li>YouTube Video </li></ul></ul></ul><ul><ul><ul><li>Twitter discussion </li></ul></ul></ul><ul><ul><ul><li>Facebook news </li></ul></ul></ul><ul><ul><ul><li>Delicious bookmark </li></ul></ul></ul><ul><ul><ul><li>Flickr photo album </li></ul></ul></ul><ul><ul><ul><li>Slideshare document </li></ul></ul></ul>
  11. 11. Using social media for business ...loves social media
  12. 12. The Content Sharing Why? <ul><li>Listen and engage </li></ul><ul><li>Create content for audience </li></ul><ul><li>Publish it on your blog </li></ul>Create Step 1 <ul><li>Promote links to your blog content </li></ul><ul><ul><li>Updates /replies </li></ul></ul><ul><ul><li>Discussions / in chats </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><li>Create key influencer position </li></ul><ul><li>NB: Shorten URL to measure clicks </li></ul>Share Step 2 <ul><li>Drives visits to website and blog </li></ul><ul><li>Have dialogue with your audience </li></ul><ul><li>Establish relationships </li></ul><ul><li>Generate sales </li></ul><ul><li>NB: Monitor site analytics to see where visitors come from </li></ul>Drive Traffic & Awareness Step 3 <ul><li>Content is shared by audience </li></ul><ul><li>Awareness grows </li></ul><ul><li>Following grows </li></ul><ul><li>Influence and traffic increases </li></ul>Audience Share Bonus
  13. 13. Getting Your Blog Read <ul><li>Share your articles at every stage of production </li></ul><ul><ul><li>Create desire and anticipation </li></ul></ul><ul><li>Announce new posts via social media </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook </li></ul></ul><ul><li>Offer your blog as response to other blog posts </li></ul><ul><li>Invite key influencers to comment </li></ul><ul><li>Share excerpts and key findings </li></ul><ul><li>Write guest articles for other blogs </li></ul><ul><li>Submit your blog to aggregators and news sites </li></ul><ul><ul><li>blogs earch. google .com/ping </li></ul></ul><ul><ul><li> </li></ul></ul>
  14. 14. Measuring Results <ul><li>Define what content gets you results (sales) </li></ul><ul><li>Use Google analytics on your blog to monitor traffic </li></ul><ul><li>Check Referring Sites to see who sends you the most traffic </li></ul><ul><li>Check keywords to see what content brings traffic </li></ul><ul><li>Keep a list of most popular articles and update them </li></ul><ul><li>Check exit pages to see what content results in a lead </li></ul><ul><li>Use URL shortening to track shared links on social media </li></ul><ul><ul><li>e.g. </li></ul></ul>
  15. 15. Keep At It <ul><li>Blogging is a long term strategy </li></ul><ul><li>Even if no-ones reading it Google will be </li></ul><ul><li>Value will never be lost </li></ul><ul><li>Chris Brogan’s – #2 advertising/marketing blogger, average daily traffic 75,000 or more visits – inspiration? </li></ul>“ It took me 8 years to get 100 readers.”
  16. 16. Blogging For Business Success Jonnie Jensen Digital Coach Twitter @jonniejensen For a copy of this presentation visit