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How should we do thingsdifferently to regain growth andexit the crisis across Europe?  „Think...‟ - June 2012  © TNS 2012 ...
Growth InsightTo emerge from the current financial crisis across Europe, EU Member States should choose bothmeasures to bo...
Growth InsightTo emerge from the economic crisis, governments and businesses should invest in Education andTraining to ret...
Growth InsightTo face major regional challenges, we should focus on social equality and solidarity.In order to face major ...
Precise plans for GrowthBusiness Growth   Growth:    There are different ways to maintain or increase a                  ...
Precise plans for GrowthGovernment Growth   Advise the public that two-dimensional actions are    going to be implemented...
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Tns think issue_1_powerpoint_gb

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How should we do things differently to regain growth and exit crisis across Europe?

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Tns think issue_1_powerpoint_gb

  1. 1. How should we do thingsdifferently to regain growth andexit the crisis across Europe? „Think...‟ - June 2012 © TNS 2012 1
  2. 2. Growth InsightTo emerge from the current financial crisis across Europe, EU Member States should choose bothmeasures to boost the economy and measures to reduce public expenditure, instead of one or theother.When asked what should be done first to emerge rapidly Personally, would you say that to emerge from the crisisfrom the current financial crisis across Europe, close to half rapidly, EU Member States should...?of Europeans do not want to choose between investing inmeasures to boost the economy verses measures to reducepublic expenditure. They think that Member States shoulddo both: this is the majority view in every single EU27Member State. In some countries, the answer “both at thesame time” is given by more than half of the respondents:this is the case in the Netherlands (56%), Cyprus (54%),Slovenia (53%), Italy (53%), Denmark (52%), Bulgaria(52%), Sweden (52%), Hungary and Latvia (both 51%).‘Think ...’ lessons for business:This call by the public for a dual focus on both costreductions and accompanying measures to boost theeconomy provides a powerful message to commercialcompanies, as well as governments. Businesses have astrong mandate from the public that employees dounderstand the need to make specific cost reductionmeasures in a business, if they know that businesses alsointend to reinvest part of their profits to boost its growth. Source: Special Eurobarometer (EB), Europeans and the crisis, for the European Parliament, EB77.2, March 2012. Conducted by TNS. „Think...‟ - June 2012 © TNS 2012 2
  3. 3. Growth InsightTo emerge from the economic crisis, governments and businesses should invest in Education andTraining to return to sustainable growth.Big economic measures are not automatically seen as the The European Parliament promotes certain measures toanswer to exit the current crisis. “Support small and help the European Union emerge from the crisis, bymedium-sized businesses (SMEs)” is the first measure that ensuring a return to employment and sustainable growth. In your view, which of the following measures should be ashould be a priority for the European Parliament (selected priority?by 49% of Europeans), followed closely by “invest ineducation, training, and research” (47%). Moreover, in nineEU Member States, this is the first answer given.By placing this dimension this high, Europeans send animportant message: we should invest in domains that willmake the EU and its inhabitants more competitive in theworld. In their opinion, education is the first of thesedomains.‘Think ...’ lessons for business:This is valid for public authorities, but also for business.Indeed, vocational training in companies is an importantway to keep the workforce motivated and competitive. Source: Special EB, (Future of Europe) for the European Commission, December 2011. Conducted by TNS. „Think...‟ - June 2012 © TNS 2012 3
  4. 4. Growth InsightTo face major regional challenges, we should focus on social equality and solidarity.In order to face major global challenges, Europe should From the following items, which two should our societyfocus first on… social equality and solidarity! Slightly more concentrate on in order to face major global changes?than a third of Europeans choose “protecting theenvironment”, in second place with 36% of mentions, before“progress and innovation” (35%, in third place). In fourthplace, three Europeans in ten choose “free trade / marketeconomy”. These results are quite surprising at firstglance, as we could have expected economic dimensions tocome first. This is not the case: to face major regionalchallenges, the EU should focus on its assets and itsvalues, things that make the EU unique in comparison toother areas of the world.For European citizens, social equality and solidarity are bothundoubtedly something that should continue to characterizethe EU.‘Think ...’ lessons for business:Promoting social equality and solidarity in business is alsopossible. For example, showing the workforce that theircompany cares for them; but also, that they are fightingagainst all forms of discrimination.Finally, the 2-point increase between studies* of “progressand innovation” demonstrates that this dimension should betaken into account by business in order to face majorchallenges. „Think...‟ - June 2012 © TNS 2012 4
  5. 5. Precise plans for GrowthBusiness Growth Growth: There are different ways to maintain or increase a  Corporate Social Responsibility: Communicate more regularly on the actions undertook businesses profits in challenging economic times. Cost by the company to “care” about its employees, fight reductions is one of them but cannot represent the against all forms of discrimination and place solidarity only solution. The Public is asking Governments to as a major growth value: it will contribute to make the invest in measures to boost the economy. Therefore company attractive to potential “recruits”. aided growth can also generate a virtuous circle. Likewise, companies should also reinvest part of their Rethink the Corporate Social Responsibility strategy of profits to improve competitiveness and boost their the company by introducing concrete elements such as growth. creating partnership with NGOs to demonstrate that solidarity counts for your company. Competitiveness: Companies should invest in training and innovation research to remain competitive: it is essential for both employers and employees to stay ahead of the game. Ensuring that all employees have access to training is essential for competitiveness. Furthermore, it is important to continue investment in Research and Development: progress and innovation are seen as very important ways of facing major global challenges, and should continue to characterize European business. „Think...‟ - June 2012 © TNS 2012 5
  6. 6. Precise plans for GrowthGovernment Growth Advise the public that two-dimensional actions are going to be implemented: some to reduce the public debt such as public spending cuts; others to boost growth, like supporting small and medium sized businesses. Narrow the gap between schools and businesses by ensuring that school and universities further take into account the needs of businesses; not only the top universities, but also the middle and low-class schools. Make sure that the preservation of social equality and solidarity is an objective for the future of our society, along with boosting growth and fighting unemployment: it counts for the EU citizens. About TNS TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world‟s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world‟s largest insight, information and consultancy groups. Contacts gabriella.bergaglio@tnsglobal.com „Think...‟ - June 2012 © TNS 2012 6

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