Tns - May I have your attention, please?

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L'attenzione: questa sconosciuta. Quali sono i meccanismi sottostanti? Come scegliamo di focalizzarci su un contenuto o un fatto che ci attrae? Pillole di Neuroscienze a supporto del marketing.

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Tns - May I have your attention, please?

  1. 1. BrainGame May I have your attention please? Opinion Leader ©TNS 1
  2. 2. May I have your attention please? Opinion Leader ©TNS 2
  3. 3. May I have your attention please? Human beings are natural-born attention seekers. We feel affirmed when we get noticed, when we stand out from the crowd, or when we have a loved one’s undivided attention. For those of us working in marketing or advertising this is a professional calling; marketers and agencies get paid according to their ability to capture people’s attention for brands. All of us know what it feels like to capture somebody’s attention successfully but we know very little about the systems within that person’s brain that enable this to happen. Until relatively recently, we have had a limited understanding of what attention actually is – and how it works. Opinion Leader ©TNS 3
  4. 4. May I have your attention please? Opinion Leader ©TNS 4
  5. 5. May I have your attention please? Opinion Leader ©TNS 5
  6. 6. May I have your attention please? Opinion Leader ©TNS 6
  7. 7. May I have your attention please? Opinion Leader ©TNS 7
  8. 8. May I have your attention please? Opinion Leader ©TNS 8
  9. 9. May I have your attention please? Opinion Leader ©TNS 9
  10. 10. May I have your attention please? Opinion Leader ©TNS 10
  11. 11. May I have your attention please? Opinion Leader ©TNS 11
  12. 12. May I have your attention please? Opinion Leader ©TNS 12
  13. 13. May I have your attention please? Opinion Leader ©TNS 13
  14. 14. May I have your attention please? Opinion Leader ©TNS 14
  15. 15. Thank you for more info, please contact: Gabriella Bergaglio Marketing Manager gabriella.bergaglio@tnsglobal.com TNS Italia - Via Bolama, 11/3-13 - 20126 Milano Tel. +39.02.27072.1 ©TNS Opinion Leader 15

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