Current account: the big bang? Retail banking and customer loyalty

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Much of what appears, about loyalty, is in reality, inertia. But what are Customer really thinking about Loyalty to their bank? It seems that at the moment, Banks in UK and Customers are not in the same page. A study by TNS UK is giving us some pictures of the implications for the Banks and how they might seek to change the negative perceptions that customers have of them:

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Current account: the big bang? Retail banking and customer loyalty

  1. 1. ©TNS 2013 1 A TNS UK study on loyalty in retail banking
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  23. 23. ©TNS 2013 For further info, please contact Fabrizio Andreose Account Director TNS Italia @:fabrizio.andreose@tnsglobal.com 23

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