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Webinar
February 8, 2017
Never miss another revenue opportunity
How personalization increases sales for LCCs
Your hosts
Gene Quinn
Co-Founder
& Producer
Tnooz
Martin Cowen
Contributing Editor
& Moderator
Tnooz
Poll no. 1
Where are you located?
Poll no. 2
What travel business segment do you represent?
| Boxever.com
NEVER MISS ANOTHER REVENUE OPPORTUNITY
How Personalization increases sales for LCCs
| Boxever.com6
Our Presenters
| Boxever.com
Ru Barry
Head of Product
Strategy at Boxever
John Callan
VP of Marketing
at Bo...
| Boxever.com7
The change is fast, the impact dramatic, the payoff real
Boxever drives + 10’s of millions in revenue for o...
| Boxever.com
Realize additional revenue opportunities
TRAFFIC
VALUE
Landing
page
Search Booking Payment Manage
Booking
Ch...
| Boxever.com
Landing
page
Realize additional revenue opportunities
VALUE
TRAFFICSearch Booking Payment Manage
Booking
Che...
| Boxever.com10
When it’s done right,
customer experience pays huge dividends…
just a 10% improvement in customer
experien...
| Boxever.com
3 Questions
11
Would you personalize
more if you knew more
about your customer –
not just their web history?...
| Boxever.com12
Personalize with All Your Data
Real time, Transactional, Behavioral Customer Data
Customer Data
Operationa...
| Boxever.com13
Personalize like an online retailer
Customer
Insights
Performance
Analytics
Connect All Your Data
Create a...
| Boxever.com14
Quantum Jumps in Value and Capability with Boxever
Build/Time
Boxever Cloud
True 1:1 Personalization
At Sc...
Poll no. 3
What are your top priorities for personalization?
Poll no. 4
When are your customers most likely to buy
additional products and services?
| Boxever.com
Viva
Aerobus:
The Journey to
Personalization
| Boxever.com
The market challenges
18
“If you're a frequent flier and you
still get generic offers in 2017 then
something...
| Boxever.com
The market challenges
19
Cost
reduce cost,
deliver revenue
Scalability
we needed a solution
that can grow as...
| Boxever.com
The business challenges
20
Drive
more traffic
More user
friendly
experiences
Payment step
is smoother
a tidy...
| Boxever.com
What we considered:
21
Build it yourself - which is
expensive, takes a long time,
is risky, and may not be a...
| Boxever.com
How did Boxever help Viva Aerobus?
22
Cost Scalability
Cloud solution
Platform:
CDP: Customer
Data Platform
...
| Boxever.com
 Ancillary Upsell
 Urgency messaging
 Cash payment reminder
 Failed payment reminder
 Abandoned cart
Ho...
| Boxever.com
Rejected Payment recovery
Urgency Messaging
Ancillary Upsell
Abandoned Cart
Examples
| Boxever.com
How did Boxever deliver?
25
Results
• NPS increase ~60%
• 6 new Personalized
Applications in 6 months
• Samp...
| Boxever.com
The Future
26
How we do it
(The journey to personalization)
Create a single comprehensive view of
your custo...
Poll no. 5
Which data initiative is most likely in your
organization today?
Poll no. 6
What are your priorities for data-related business
challenges today?
| Boxever.com
Boxever Demonstration
| Boxever.com
Frequently Asked Questions
| Boxever.com31
“I run our email program.
Does Boxever work with email?”
Yes.
Boxever enables existing email partners, to ...
| Boxever.com32
“We have a DMP partner,
is Boxever a DMP?”
Yes.
Boxever is a 1st party DMP (Data Management Platform).
It ...
| Boxever.com33
“Does Boxever work
with Social Media?”
Yes.
It enables syncs to Social Media platforms, to deliver
Omni Ch...
| Boxever.com34
“We have a Loyalty database,
can Boxever work with it?”
Yes.
Boxever consumes customer data from all your ...
| Boxever.com35
“We have a Web Optimisation
Tool, is Boxever relevant?”
Yes.
Boxever can enhance your existing tools, as w...
| Boxever.com36
1. Connect All Your Data:
Boxever connects all of your historical,
transactional and real-time behavioral ...
| Boxever.com37
Some of our Customers..
| Boxever.com38
-
REQUEST
A DEMO
hello@boxever.com
Q & A
Send your questions to hello@boxever.com
Replay and presentation available on tnooz.com
Thank you!
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How airlines should never miss another revenue opportunity

Download to read offline

Airline marketers and revenue managers are under tremendous pressure to grow revenues while maintaining low costs.

That’s why many are turning to techniques that engage each customer more personally for higher conversion

However, the path to personalization can be expensive and risky, with options ranging from buying all-in-one complex marketing solutions to cobbling a variety of marketing tools together to build your own system.

Join Boxever and its customer, Viva Aerobus, for a FREE webinar to learn about Boxever's airline-ready marketing cloud solution that helps travel sellers:

Drive more customers to convert faster
Sell more ancillary products and services with predictive offers personalized for every customer
Reduce the cost of acquisition and increase lifetime customer value

Panelists for our FREE WEBINAR are:

Aurelius Noell - director of ecommerce and commercial IT, Viva Aerobus
John Callan - VP of marketing, Boxever
Ruadhan Barry - head of product strategy, Boxever
Martin Cowen - contributing editor and moderator, Tnooz
Gene Quinn, - co-founder and producer, Tnooz

The FREE WEBINAR took place on Wednesday 8 February 2017.

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How airlines should never miss another revenue opportunity

  1. 1. Webinar February 8, 2017 Never miss another revenue opportunity How personalization increases sales for LCCs
  2. 2. Your hosts Gene Quinn Co-Founder & Producer Tnooz Martin Cowen Contributing Editor & Moderator Tnooz
  3. 3. Poll no. 1 Where are you located?
  4. 4. Poll no. 2 What travel business segment do you represent?
  5. 5. | Boxever.com NEVER MISS ANOTHER REVENUE OPPORTUNITY How Personalization increases sales for LCCs
  6. 6. | Boxever.com6 Our Presenters | Boxever.com Ru Barry Head of Product Strategy at Boxever John Callan VP of Marketing at Boxever Aurelius Noell Director of eCommerce & Commercial IT for Viva Aerobus
  7. 7. | Boxever.com7 The change is fast, the impact dramatic, the payoff real Boxever drives + 10’s of millions in revenue for our customers Some Customer Stats: "Thanks to Boxever, we can now offer our customers even more personalized interactions, which have already resulted in a revenue uplift in the hundreds of thousands of dollars.” - Aurelius Noel, Director of Commerce and Commercial IT, Viva Aerobus. +60% Increase in NPS Scores 7x CTR Rates Increased 4.5x Conversion Rates Increased` +4.3% Additional Revenue Per Month (after 2 months) 4-8 Weeks to Value
  8. 8. | Boxever.com Realize additional revenue opportunities TRAFFIC VALUE Landing page Search Booking Payment Manage Booking Check-in Fly Customer Journey Conversion probability Site traffic Your knowledge about customers Revenue Opportunity Conversion probability 11
  9. 9. | Boxever.com Landing page Realize additional revenue opportunities VALUE TRAFFICSearch Booking Payment Manage Booking Check-in Fly Customer Journey 12 Your knowledge about customers Additional Revenue Opportunities Site traffic
  10. 10. | Boxever.com10 When it’s done right, customer experience pays huge dividends… just a 10% improvement in customer experience translates to $600 million for an airline ‘The Business Impact of Customer Experience 2012’ – Forrester Research $600 MILLION Great experiences increase sales…
  11. 11. | Boxever.com 3 Questions 11 Would you personalize more if you knew more about your customer – not just their web history? Are you able to adapt your offers based on your customer’s experience, right now? Are you still waiting for Big Data projects to produce results you can use?
  12. 12. | Boxever.com12 Personalize with All Your Data Real time, Transactional, Behavioral Customer Data Customer Data Operational Data Product Data Connect All Your Data Create a singular, contextual and dynamic view of each customer
  13. 13. | Boxever.com13 Personalize like an online retailer Customer Insights Performance Analytics Connect All Your Data Create a singular, contextual and dynamic view of each customer Personalize 1:1 . Enable predictive offers that adapt in the moment – for true 1:1 interaction beyond inserting <<name>> Engage Across Every Channel Activate a coordinated customer experience with precise attribution and deliver at scale Real time, Transactional, Behavioral Customer Data
  14. 14. | Boxever.com14 Quantum Jumps in Value and Capability with Boxever Build/Time Boxever Cloud True 1:1 Personalization At Scale Micro Segmentation Macro SegmentationMass Merchandising Smart offers based on market, origin, destination… Predictive Segments Product offers adjusted in near real-time to targeted segments based on lookalike behavior Omni-channel context & 1:1 offers in real-time Most LCCs Are Here Today Capability/Value Data Initiatives Some Mature FSLCs Here (SCV + Some Activation) Build-It-Yourself
  15. 15. Poll no. 3 What are your top priorities for personalization?
  16. 16. Poll no. 4 When are your customers most likely to buy additional products and services?
  17. 17. | Boxever.com Viva Aerobus: The Journey to Personalization
  18. 18. | Boxever.com The market challenges 18 “If you're a frequent flier and you still get generic offers in 2017 then something has gone wrong” How do you deliver a true 1:1 experience that “wows!” when you have an audience of millions?
  19. 19. | Boxever.com The market challenges 19 Cost reduce cost, deliver revenue Scalability we needed a solution that can grow as fast as our company Highly competitive marketplace The Big Question: How can I make use of the data I already have? Speed data initiatives needed to deliver value fast
  20. 20. | Boxever.com The business challenges 20 Drive more traffic More user friendly experiences Payment step is smoother a tidy shop and nice products The future of Pricing: How do we offer dynamic pricing through 1:1 Personalization environment in the future? Increase conversion rates through conversion
  21. 21. | Boxever.com What we considered: 21 Build it yourself - which is expensive, takes a long time, is risky, and may not be as effective as commercially available solutions Use a generic marketing cloud - which is also expensive, complex, and does not have pre-built airline specific capabilities Do nothing - which leads to missed revenue and competitive weakness
  22. 22. | Boxever.com How did Boxever help Viva Aerobus? 22 Cost Scalability Cloud solution Platform: CDP: Customer Data Platform PPE: Predictive Personalization Engine Customized Applications of the Platform Use Cases: 6 in 6 months! Speed
  23. 23. | Boxever.com  Ancillary Upsell  Urgency messaging  Cash payment reminder  Failed payment reminder  Abandoned cart How did Boxever deliver? 23 01 Additional revenue within weeks of implementation (Boxever pays for itself =ROI) 02 Lower Acquisition costs, expanded sales per customer (at time of purchase through higher cart value and post-sale with add-ons), improved retention rates, increased NPS scores
  24. 24. | Boxever.com Rejected Payment recovery Urgency Messaging Ancillary Upsell Abandoned Cart Examples
  25. 25. | Boxever.com How did Boxever deliver? 25 Results • NPS increase ~60% • 6 new Personalized Applications in 6 months • Sample of revenue uplift: Significant incremental revenue in 1 week
  26. 26. | Boxever.com The Future 26 How we do it (The journey to personalization) Create a single comprehensive view of your customers and prospective customers Micro segmentation and 1:1 personalization Omni Channel - Email and Web and more  OMNICHANNEL PRESENCE IS A KEY GOAL Digital Marketing Best Practice: • Segmentation, personalization and targeting • Identity • Orchestration • Predictive analytics including lead scoring
  27. 27. Poll no. 5 Which data initiative is most likely in your organization today?
  28. 28. Poll no. 6 What are your priorities for data-related business challenges today?
  29. 29. | Boxever.com Boxever Demonstration
  30. 30. | Boxever.com Frequently Asked Questions
  31. 31. | Boxever.com31 “I run our email program. Does Boxever work with email?” Yes. Boxever enables existing email partners, to deliver Omni Channel Personalisation. Boxever is not an Email Tool, but works with your own.
  32. 32. | Boxever.com32 “We have a DMP partner, is Boxever a DMP?” Yes. Boxever is a 1st party DMP (Data Management Platform). It enables syncs to DSP platforms, to deliver Omni Channel Personalisation.
  33. 33. | Boxever.com33 “Does Boxever work with Social Media?” Yes. It enables syncs to Social Media platforms, to deliver Omni Channel Personalisation
  34. 34. | Boxever.com34 “We have a Loyalty database, can Boxever work with it?” Yes. Boxever consumes customer data from all your databases to enrich your Single Customer View and deliver Omni Channel Personalisation
  35. 35. | Boxever.com35 “We have a Web Optimisation Tool, is Boxever relevant?” Yes. Boxever can enhance your existing tools, as well as integrate directly into your website, to deliver richer Personalisation.
  36. 36. | Boxever.com36 1. Connect All Your Data: Boxever connects all of your historical, transactional and real-time behavioral data into a singular view that puts the customer at the center of your business 2. Personalize 1:1: Boxever applies AI to build personal profiles, understand real-time behavior, identify like-minded segments and anticipate customer intent 3. Engage Across Every Channel: Boxever activates and adapts omnichannel offers in the moment, while capturing precise attribution and analyzing performance to make every interaction smarter The path to increased sales with personalization
  37. 37. | Boxever.com37 Some of our Customers..
  38. 38. | Boxever.com38 - REQUEST A DEMO hello@boxever.com
  39. 39. Q & A
  40. 40. Send your questions to hello@boxever.com Replay and presentation available on tnooz.com Thank you!
  • ragup205

    Apr. 8, 2018
  • irishka1980

    May. 26, 2017
  • IrizawaYuta

    Feb. 10, 2017

Airline marketers and revenue managers are under tremendous pressure to grow revenues while maintaining low costs. That’s why many are turning to techniques that engage each customer more personally for higher conversion However, the path to personalization can be expensive and risky, with options ranging from buying all-in-one complex marketing solutions to cobbling a variety of marketing tools together to build your own system. Join Boxever and its customer, Viva Aerobus, for a FREE webinar to learn about Boxever's airline-ready marketing cloud solution that helps travel sellers: Drive more customers to convert faster Sell more ancillary products and services with predictive offers personalized for every customer Reduce the cost of acquisition and increase lifetime customer value Panelists for our FREE WEBINAR are: Aurelius Noell - director of ecommerce and commercial IT, Viva Aerobus John Callan - VP of marketing, Boxever Ruadhan Barry - head of product strategy, Boxever Martin Cowen - contributing editor and moderator, Tnooz Gene Quinn, - co-founder and producer, Tnooz The FREE WEBINAR took place on Wednesday 8 February 2017.

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