Getting your ducks in a row...   Career	  Changer	  Mindset,	     Branding	  and	  Execution	                             ...
A Paradox (Pair-a-ducks?)  Better	  career	  options	  available	    Challenge	  of	  learning	  new	  skills	    Learn	  ...
Feeling overwhelmed yet?(While	  it	  can	  seem	  like	  a	  daunting	  task	  to	  prepare	  yourself	  for	  a	  career...
Observe	                                                         Orient	                                                  ...
Getting mentally prepared3   	  Essential	  Mindsets	  
1. Attitude enables agility                                  (A	  fixed	  attitude	  is	  the	  enemy)	                    ...
Fixed vs Agile MindsetsFixed	                                                       Agile	  •    Ability	  is	  static,	  ...
Agile Manifesto (for the job search)Individuals	  and	  interactions	  over	  processes	  and	  tools	  	  An	  active	  j...
2. Change habits with small winsIn	  The	  Power	  of	  Habit,	  Duhigg	  talks	  about	  how	  making	  a	  small	  chang...
3. Get OrganizedGet	  out	  from	  behind	  the	  8-­‐ball	  •    Understand	  your	  targets	  •    Formulate	  your	  me...
Understand the Careerscape•  All	  related	  job	  titles	  •  Online	  search	  agents	  •  Understand	  requested	     s...
Define your target audience                    You	  have	  the	  qualifications	                      he’s	  got	  stored	...
How	  will	  you	  enter	  the	  job	  market?	  What	  will	  your	  approach	  be?	  DECIDE
Prepare your personal brand message•  Know	  your	  assets	       –  Highlight	  new	  skills	       –  Relate	  old	  ski...
What are your building blocks? Great	  story	                 Great	  story	                         Great	  story	  demon...
Building the brand       What	  you	  convey	  face-­‐to-­‐face	  Résumé,	  LinkedIn	  profile,	  communications	  Your	  f...
Execution	  is	  the	  fun	  part	  when	  you’ve	  got	  a	  plan.	  MAKE ACTION HAPPEN! (AT LAST)
Stay on targetThe	  job	  search	  is	  a	  full-­‐time	  job	  itself.	  It	  requires	  discipline	  to	  stick	  to	  t...
Forge ahead and adapt to the curvesNo	  plan	  survives	  contact	  with	  the	  enemy.	  The	  same	  may	  be	  said	  o...
Now	  that	  you	  have	  seen	  how	  the	  O-­‐O-­‐D-­‐A	  Loop	  works,	  start	  cycling!	  SUMMING UP
Take Aways•  For	  the	  foreseeable	  future,	  career	  management	  necessitates	     personal	  brand	  management	  •...
Thank You!        Todd	  Nilson	        tnilson@socialsyntax.net	  	                   414.378.2083	                      ...
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Career Changer Mindset, Strategy, Branding and Execution: Getting Your Ducks In a Row

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Making a career change is anything but child’s play. The soul searching involved with making a decision to change one’s livelihood is complicated by the challenges of learning new skills, going back to school, and being reconciled to accepting what’s often a lower salary to get started in a different profession. But the tools and means to make a new you have never been more readily at hand. An embarrassment of riches are available for the career changer who knows how to look.

In this talk, Todd Nilson will present the potential and pitfalls of managing your job search as a career changer. This will not be a session about how to write a resume but will be a presentation-and-discussion format seminar that will address the underlying concerns of taking on a new career path along with the tools and techniques that can bring you to the attention of a new employer or help you to reposition yourself as the entrepreneur you always dreamed of becoming.

In this presentation, you will learn:

• How to get mentally prepared for a career change: three essential mindsets

• Ways to better understand the careerscape you’re entering

• Designing a transition plan that works which defines your goals and the people who will help you to achieve them

• How to stay on target during the search

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Career Changer Mindset, Strategy, Branding and Execution: Getting Your Ducks In a Row

  1. 1. Getting your ducks in a row... Career  Changer  Mindset,   Branding  and  Execution    by  Todd  Nilson  
  2. 2. A Paradox (Pair-a-ducks?) Better  career  options  available   Challenge  of  learning  new  skills   Learn  a  new  industry   Need  to  return  to  school   Pay  cut  to  get  started   Fear,  uncertainty  and  doubt   Job  search  has  changed  
  3. 3. Feeling overwhelmed yet?(While  it  can  seem  like  a  daunting  task  to  prepare  yourself  for  a  career  change,  it  is  possible  to  break  it  down  into  manageable  steps.)  
  4. 4. Observe   Orient   Decide   Act   “Forty-­‐second  Boyd”  had  a  standing  bet  that,  from  a  position  of   disadvantage,  he  could  defeat  any  opposing  pilot  in  fewer  than  40   seconds.  He  is  the  originator  of  the  O-­‐O-­‐D-­‐A  loop  which  became  the   underpinning  of  modern  fighter  aircraft  combat.  (Source:  Wikipedia)  Have  you  heard  of  Col.  John  Boyd?  Think  O-­‐O-­‐D-­‐A  Loops  for  the  job  search...  OBSERVATION & ORIENTATION
  5. 5. Getting mentally prepared3  Essential  Mindsets  
  6. 6. 1. Attitude enables agility (A  fixed  attitude  is  the  enemy)   Release   negativity   Validate,   Examine   enhance   motivation   skills   Open  to   Decision  to   discovery,   be  social   challenge  Decision  to   Accept   change   (career)   Agility   failures  =   learning  Agility means readiness to act quickly
  7. 7. Fixed vs Agile MindsetsFixed   Agile  •  Ability  is  static,  like  your  height   •  Ability  can  grow,  like  a  muscle  •  Goals  make  us  look  good   •  Goals  enable  learning  •  Challenge  is  to  be  avoided   •  Challenge  is  to  be  embraced  •  Effort  is  for  the  untalented   •  Effort  is  the  path  to  mastery  •  Paralyzed  by  challenge   •  Meets  challenge  with  resilience   Source:  Linda  Rising  lindarising.org    
  8. 8. Agile Manifesto (for the job search)Individuals  and  interactions  over  processes  and  tools    An  active  job  search  over  sending  resumes  &  cover  letters    Collaboration  over  negotiation    Responding  to  change  over  (slavishly)  following  a  plan     Adapted  from  http://agilemanifesto.net/    
  9. 9. 2. Change habits with small winsIn  The  Power  of  Habit,  Duhigg  talks  about  how  making  a  small  change  to  one’s  habits  can  cascade  into  many  positive  changes  over  time.   The  Power  of  Habit:  Why  We  Do  What  We  Do  In  Life  and  Business  by  Charles  Duhigg  
  10. 10. 3. Get OrganizedGet  out  from  behind  the  8-­‐ball  •  Understand  your  targets  •  Formulate  your  message  •  Determine  an  approach  •  Measure  efforts  •  Revise  as  needed  
  11. 11. Understand the Careerscape•  All  related  job  titles  •  Online  search  agents  •  Understand  requested   skills  for  new  career  •  Information  interviews  •  Industry  chatter  for  target   career  •  Internship  opportunities  •  Less  obvious  points  of   entry  to  new  career   –  Staffing  firms   –  Professional  groups   –  Friends  and  neighbors  
  12. 12. Define your target audience You  have  the  qualifications   he’s  got  stored  in  his  head   Speaks  your  language   (and  you  speak  his)   Your  personal  qualities   (and  aggressive  interest)   intrigue  him   Hungry  to  hire  talent  
  13. 13. How  will  you  enter  the  job  market?  What  will  your  approach  be?  DECIDE
  14. 14. Prepare your personal brand message•  Know  your  assets   –  Highlight  new  skills   –  Relate  old  skills  to  new   job  requirements  •  Elevator  speech  •  Look  the  part  •  Supporting  documents  •  Your  online  self  
  15. 15. What are your building blocks? Great  story   Great  story   Great  story  demonstrating   demonstrating   demonstrating   affability   brilliance   confidence    is  for  Brilliant   is  for  Affable   is  for  Confident  
  16. 16. Building the brand What  you  convey  face-­‐to-­‐face  Résumé,  LinkedIn  profile,  communications  Your  foundational  qualities  
  17. 17. Execution  is  the  fun  part  when  you’ve  got  a  plan.  MAKE ACTION HAPPEN! (AT LAST)
  18. 18. Stay on targetThe  job  search  is  a  full-­‐time  job  itself.  It  requires  discipline  to  stick  to  the  plan.  But  sticking  to  the  plan  will  yield  benefits.  Stay  on  target!  
  19. 19. Forge ahead and adapt to the curvesNo  plan  survives  contact  with  the  enemy.  The  same  may  be  said  of  the  job  search.  Expect  delays  and  detours.  
  20. 20. Now  that  you  have  seen  how  the  O-­‐O-­‐D-­‐A  Loop  works,  start  cycling!  SUMMING UP
  21. 21. Take Aways•  For  the  foreseeable  future,  career  management  necessitates   personal  brand  management  •  Social  media  is  a  visible,  practical  way  to  establish  and  maintain  a   personal  brand  •  Social  media  personal  branding  only  works  in  conjunction  with   your  other  career  management  efforts  •  Start  with  stories  that  define  and  exemplify  what  you  stand  for   professionally,  then  build  messages  and  choose  channels  for   delivery  •  Measure  your  efforts  critically  and  adapt  
  22. 22. Thank You! Todd  Nilson   tnilson@socialsyntax.net     414.378.2083   Connect!   @socialsyntax  

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