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Nano Cloth Strategy

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Nextgen

  1. 1. Presented by,<br />DhanrajKoliP-16<br />RohitMundharaP-21<br />PratikPuravP-29<br />SaurabhShindeP-35<br />RenuKariaP-43<br />Textiles<br />Vision beyond the Obvious<br />
  2. 2. ABOUT<br />Textiles<br /><ul><li>Established in Early Eighties
  3. 3. 21 million investment
  4. 4. Two manufacturing plants - Khaichan</li></ul> - Silvassa<br />
  5. 5. Existing Products<br />Textiles<br /><ul><li> Everyday Clothing
  6. 6. Handloom Items
  7. 7. Industrial Fabrics </li></li></ul><li>PRODUCT LIFE CYCLE<br />Textiles<br />1981-83<br />1984-85<br />1986-94<br />1995-07<br />2007-08<br />
  8. 8. SILVASSA PLANT<br />CAPACITY UTILIZATION = 65%<br />CAPACITY LEVEL<br />KHAICHAN PLANT<br />CAPACITY UTILIZATION= 60%<br />CAPACITY LEVEL<br />
  9. 9. Textiles<br />“ The nextBIGthing issmall”<br />
  10. 10. Textiles<br />Nano Technology<br />
  11. 11. Textiles<br />Nano Fabrics<br />
  12. 12. Textiles<br />Yash Nanotech<br />
  13. 13. Textiles<br />USP<br />Washing IroningOdour FreeStronger<br />
  14. 14. Textiles<br />TARGET MARKET<br /><ul><li>Higher middle class & elite group
  15. 15. Sportsmen/women
  16. 16. Aircraft industries
  17. 17. Hotel industries
  18. 18. Indian army</li></li></ul><li>Textiles<br />Segmentation<br /><ul><li> DEMOGRAPHIC </li></ul> - AGE<br /> - SEX<br /> - INCOME<br /><ul><li>GEOGRAPHICAL</li></ul>- CULTURE<br />- CLIMATE<br />
  19. 19. Textiles<br />Plan it correctly<br />
  20. 20. Textiles<br />Product Mix<br /><ul><li> STAIN FREE
  21. 21. WRINKLE FREE
  22. 22. STATIC RESISTANT
  23. 23. 100 TIMES LIGHTER
  24. 24. 100 TIMES STRONGER
  25. 25. HIGH QUALITY
  26. 26. WIDE RANGE
  27. 27. TRENDY AND CLASSY </li></li></ul><li>Textiles<br />Price Mix<br />Skimming the Cream Pricing Policy<br />Justification :<br /> New Concept<br /> No Competitors<br /> Big Future Plans<br /> Style Conscious Target Market<br />
  28. 28. Textiles<br />Place Mix<br />Nextgen Textiles<br />Regional Distributors<br />Wholesalers<br />Retailers<br />Consumers<br />
  29. 29. Textiles<br />Promotion Mix<br /><ul><li> Branding
  30. 30. Positioning
  31. 31. Media for Promotion</li></li></ul><li>Textiles<br />Branding<br />3<br />Three<br />
  32. 32. Textiles<br />MARKETING STRATEGIES<br />
  33. 33. Textiles<br />PROMOTIONAL TOOLS<br /><ul><li> TELEVISION
  34. 34. RADIO
  35. 35. PRINT MEDIA
  36. 36. INTERNET
  37. 37. TRANSPORT SYSTEMS
  38. 38. HOARDINGS</li></li></ul><li>Textiles<br />Textiles<br />
  39. 39. Textiles<br />RADIO ADVERTISEMENT<br />
  40. 40. Textiles<br />Print Media<br />
  41. 41. Textiles<br />DO NOT FEAR <br /> NANO IS HERE<br /><ul><li> NO SPILLS NO STAINS
  42. 42. WRINKLE FREE CLOTHES
  43. 43. ODOUR FREE CLOTHES
  44. 44. 100 TIMES LIGHTER</li></ul>Textiles<br />NO CONDITIONS APPLY<br />
  45. 45. Textiles<br />
  46. 46. Textiles<br />HOARDINGS<br /> AND <br />BILL BOARDS<br />
  47. 47. SAMPLE HOARDING 1<br />
  48. 48. Melichaddibhinextgen textile tihai<br />JAB BACCHE SAMAJH SAKTE HAIN <br />TO AAP KYON NAHIN<br />SWITCH TO NEXTGEN CLOTHES<br />
  49. 49. Textiles<br /><ul><li> On the Wheels Marketing
  50. 50. Loo Marketing</li></li></ul><li>Textiles<br />B2B Marketing<br /><ul><li> Conference & Meetings
  51. 51. Personalized Marketing
  52. 52. Exhibitions & Trade Shows
  53. 53. Fashion shows
  54. 54. Business Gatherings</li></li></ul><li>Textiles<br />Packaging<br />
  55. 55. Textiles<br />Situational Analysis<br /><ul><li> SWOT Analysis
  56. 56. PEST Analysis
  57. 57. Market Analysis</li></li></ul><li>Textiles<br />SWOT Analysis<br />WEAKNESS<br />STRENGTHS<br />THREATS<br />OPPORTUNITIES<br />
  58. 58. Textiles<br />SWOT Analysis<br />STRENGTHS<br /><ul><li>Pioneers
  59. 59. Patent
  60. 60. Features
  61. 61. Established Brands</li></li></ul><li>Textiles<br />SWOT Analysis<br />WEAKNESS<br /><ul><li>Lack of Awareness
  62. 62. Improper Supply
  63. 63. Rural Market</li></li></ul><li>Textiles<br />SWOT Analysis<br />OPPORTUNITIES<br /><ul><li>Wide Market
  64. 64. Untapped Areas
  65. 65. GDP</li></li></ul><li>Textiles<br />SWOT Analysis<br />THREATS<br /><ul><li> Up-Coming Competition
  66. 66. Stubborn Mindsets
  67. 67. High Risk Factors
  68. 68. Conflicts</li></li></ul><li>Textiles<br /><ul><li> Pest Analysis
  69. 69. Market Analysis</li></li></ul><li>Textiles<br />Projections<br />
  70. 70. Textiles<br /> MACHINERY REQUIRED<br /> (i) X100 ‘A’ series<br /> (ii) B210 MMRC <br /> (iii) AK9643-Z35<br />
  71. 71. Textiles<br />Purchase<br />RAW MATERIALS REQUIRE<br />(i) Carbon nano particles<br />(ii) Carbon nano tubes<br />
  72. 72. Textiles<br />Cost Sheet of Nano Shirts<br />
  73. 73. Textiles<br />Cost Sheet of Existing Shirts<br />
  74. 74. Textiles<br />Comparison<br />
  75. 75. Textiles<br />Breakeven Analysis<br />TARGET SALES – 525000 SHIRTS<br /> BREAKEVEN – 1 YEARS<br />
  76. 76. Textiles<br /><ul><li> Future Plans
  77. 77. AIDA Conclusion</li></li></ul><li>Textiles<br />Thank You<br />

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