Social & Professional Networking


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How professional and social networking sites are playing an increasing role in the recruiting process. Part of the "Fridays with Business Career Services" workshop series, April 16, 2010.

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Social & Professional Networking

  1. 1. Social & Professional Networking<br />Fridays with BCS | April 16, 2010<br />Todd Sweet<br />Asst. Dir. Of Advanced Media<br />Communications Office<br />
  2. 2. Overview<br />Defense – Protecting your online reputation<br />Offense – Building & leveraging your network<br />Success Stories<br />
  3. 3. Part I: Protecting Your Blind Side<br />
  4. 4. Q: Why Bother?<br />A: Your Reputation Now Precedes You<br />“Your online presence…is slowly becoming part of the formal recruitment process. It’s also where first impressions occur before in-person handshakes are made, so you have to make sure you are managing your brand online, before someone else does it for you.” - Dan Schawbel[1]<br />
  5. 5. Privacy Concerns<br />“Now, recruiters can easily and anonymously collect information that they would not be permitted to ask in an interview, and the survey found that recruiters are doing just that.” [2]<br />
  6. 6. Perception<br />7% believe information about them online affected their job search [2]<br />Reality<br />70%of recruiters have rejected candidates based on information they found online [2]<br />
  7. 7. 75%companies have formal policies in place that require hiring personnel to research applicants online [2]<br />89%of recruiters and HR professionals surveyed find it appropriate to consider professional online data [2]<br />84%of them think it is proper to consider personal data posted online [2]<br />
  8. 8. Where Recruiters Look[2]<br />
  9. 9. Google Search<br />Variations:<br />“todd sweet”<br />todd sweet<br />tmsweet<br /><br />
  10. 10. Monitor Reputation With Google Alerts<br />Google Alerts:<br />
  11. 11. Facebook Privacy Settings<br />Related: 10 Privacy Settings Every Facebook User Should Know, All Facebook<br />
  12. 12. Twitter Privacy Settings<br />
  13. 13.
  14. 14.
  15. 15. OMG! I need help!<br />Brand-Yourself (<br />
  16. 16. 85% say that positive online reputation influences their hiring [2]<br />
  17. 17. Part II: Offensive Strategies<br />
  18. 18. Pick Your Networks<br />Other Industry Groups?<br />
  19. 19. Facebook: Pick a Persona<br />
  20. 20. Twitter: Best Practices<br />Add professional profile picture<br />Use your full name<br />Use bio section to make professional pitch<br />Link to online resume, like LinkedIn profile<br />Post about your areas of interest to demonstrate knowledge<br />Find and follow influential people & organizations in your industry<br />Follow job search accounts<br />
  21. 21. Twitter – Professional Profile<br />Example: Robert W. Zeman (@robertwzeman)<br />
  22. 22. Twitter – Personal Persona<br />Example: RobZ (@RobZ)<br />
  23. 23. LinkedIn: Best Practices [3]<br />Add professional profile picture<br />Complete your profile<br />Solicit recommendations<br />Provide recommendations to others<br />Customize your profile URL using full name<br />Connect to Twitter account, if appropriate<br />Answer questions<br />Join niche groups<br />Post comments w/in groups<br />Link to professional websites using custom descriptions<br />
  24. 24. LinkedIn<br />Example: Robert Zeman ( )<br />
  25. 25. LinkedIn<br />Example: Robert Zeman ( )<br />
  26. 26. Part III: Success Stories<br />Ernest Baker – Internship at Complex Medium<br />RajkumarSithavan – F/T Position as Business Analyst<br />Other stories – How Job Seekers Are Using Social Media for Real Results[4]<br />
  27. 27. Notes:<br />[1] Schwabel, Dan. 5 Ways to Avoid Sabotaging Your Personal Brand Online. Mashable. Web. 11 Feb. 2010.<br />[2] Cross-Tab. Online Reputation in a Connected World. PDF. Jan. 2010.<br />[3] Howes, Lewis. Top 10 Ways to Drive Traffic to Your Blog Using LinkedIn. ProBlogger. Web. 18 Feb. 2010.<br />[4] Van Grove, Jennifer. How Job Seekers Are Using Social Media for Real Results. Mashable. Web. 8 Mar. 2010.<br />Online Presentation & Related Articles:<br /><br />