TMRC PA Brief Intro

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TMRC PA Brief Intro

  1. 1. TMRC Research & Strategy A Brief Introduction to TMRC Perception Analyzer™ (PA)
  2. 2. IAT What is PA™ Cutting-edge combined quantitative – qualitative Communication Testing Technology Effective SOLUTIONS to identified conceptual and executional issues at pre-launch stage
  3. 3. Step 1: Quantitative PA™ Test (60-90 mins) Uncovering Immediate Honest, Unbiased quantitative reactions of audience to test stimuli Step 2: Diagnostic Qualitative PA™ Reaction Group (30-40 mins) Selection of a group of respondents based on Mindset identified in Quantitative part TMRC PA™ In Action Positive Reaction Audience: Understanding The why’s of The Drivers Positive Reaction Audience: Understanding The why’s of The Barriers
  4. 4. PA™ Key Advantages <ul><li>Responses anonymous, neutralizes dominators, No opinion-leaders </li></ul>1. Effectively Neutralizes negative Focus Group elements: <ul><li>Simultaneous quantitative Results, Topline quanti and quali data Presentation & Path Forward Presentation: PA key norm data and Topline next day, full report results and path forward within three days! </li></ul>2. Quick - instant feedback of actionable results
  5. 5. PA™ Key Advantages 5. TMRC provide effectively revised creative (thematic & executional) or even re-developed clear new direction if nothing works or passes required Norms 4. Makes qualitative insights much more robust with quantitative reading, and vice-versa <ul><li>Linked to message in real time (for TVC testing): </li></ul><ul><li>Moment-to-Moment tracer technique(MTM): Record consumers’ second-by-second responses, which are instinctive, almost unconscious </li></ul>3. Precise, visual presentation, down to every detail
  6. 6. TVC Testing (pre-launch) Animatics / Finished films Visual Stimuli / Communication Testing Pack designs / Print Ad / Promotion Materials Concept Testing Positioning, Product, Service, etc. textual Concepts PA™ Research Efficiency TMRC PA™ Norms: Over the last 8 years we have compiled a large PA TVC test database with robust norms, to determine Top 20% / Top 30% and average performance of a given TVC
  7. 7. www.tmrcresearch.com TMRC Thailand: 2 Ploenchit Center, G Floor, Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2 305 6629 Fax: +66 (0) 2 305 6674 TMRC China: Shanghai: Floors 2-3, Bldg. B, No 1000, Chang Ping Road, Shanghai 200042, China 上海市昌平路 1000 号 B 座 2-3 楼 Tel: +86-21-6218-3377 Fax: +86-21-6271-1217 Beijing: Studio 210, 3 Guang Qu Rd, Image Base Art Studios, Beijing, China 北京市朝阳区广渠路 3 号竞园艺术家工作室新 20-210 室 TMRC India: 123, 1 st Floor, Vipul Agora, M.G. Road Gurgoan, 122001, Delhi, India Tel: +91 124 4609906 Fax: +91 124 4609900

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