Barbie and ken

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Barbie and ken

  1. 2. <ul><li>After 7 years of separation Mattel thought it was only fitting to reunite America ’s favorite couple. </li></ul>
  2. 3. <ul><li>In order to promote the 50 th Anniversary of the Ken Doll Mattel launched a social campaign that included facebook, twitter, and it ’s own website in order to reunite Barbie and Ken. </li></ul>
  3. 4. Programming: <ul><li>Programming: </li></ul><ul><li>Mainly social media: Facebook, Twitter, Foursquare and YouTube </li></ul><ul><li>Mattel launched BarbieandKen.com allowing fans to vote on whether Barbie should take Ken Back, </li></ul><ul><li>Barbie and Ken each had a twitter, Facebook and Foursquare account for fans to follow. </li></ul><ul><li>Barbie’s social media accounts had updates about gestures from Ken, while Ken’s accounts featured info about his next moves to woo Barbie. </li></ul><ul><li>http://www.facebook.com/barbie </li></ul>
  4. 5. <ul><li>Programming Cont’d </li></ul><ul><li>http://www.youtube.com/watch?v=mvz5wgPBa1M </li></ul><ul><li>http://www.youtube.com/watch?v=F0IQBgfphk4 </li></ul>
  5. 6. <ul><li>Programming Cont’d </li></ul><ul><li>Mattel utilized Billboards and other ad spaces to promote the campaign in addition to social media. </li></ul>
  6. 7. <ul><li>Programming Cont’d </li></ul><ul><li>Just in time for Valentine’s Day, Magnolia Bakery in NYC featured custom “You’re The Only Doll For Me” cupcakes starting January 28 th , 2010. </li></ul>
  7. 8. <ul><li>Programming Cont’d </li></ul><ul><li>Mattel launched a digital reality series on Hulu called “Genuine Ken: The Search for the Great American Boyfriend.” </li></ul><ul><li>The series featured eight episodes </li></ul><ul><li>The show featured challenges to test the contestants to see if they were boyfriend material, like Ken </li></ul><ul><li>http://genuineken.com/ </li></ul>

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