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Making Change Your Advantage

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It’s a fact: your business is under attack. Within the next five years, your industry will be disrupted by a new competitor that will fundamentally shake long-held operating models and reset expectations for today’s empowered and demanding customers.

The spoils (nay, survival) will go to the agile. Responding to changing market and customer demands in real-time is no longer enough. In today’s fast-paced and resource-scarce business world, companies need to be able to see around corners to: Predict future events, risks, and market changes Assess a myriad of potential response scenarios and select the right one for success; and, most importantly, They will have the agility to adapt and innovate their business processes quickly to act on changing market dynamics and stay well ahead of the competition.

This presentation examines how leading companies -- from Cisco to T-Mobile -- are tapping into the power of cloud, mobile, Big Data, and business networks to empower a new model for business: the Predictive Business.


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Making Change Your Advantage

  1. 1. MAKING CHANGE YOUR ADVANTAGE Conversations on the Future of Business, New York City Tim Minahan Chief Marketing Officer, SAP Cloud INNNOVATION. AGILITY. RESULTS.
  2. 2. UNPRECENDENTED PACE OF CHANGE “How puzzling all these changes are…We must run as fast as we can just to stay in place. And if you wish to go anywhere you must run twice as fast.” -- Lewis Carroll, Alice’s Adventures in Wonderland
  3. 3. MARKETS LOOK DIFFERENT 5 BILLION (WIRED) MIDDLE CLASS BY 2020
  4. 4. More Informed 57% Of buying process is completed before a first interaction with sales CUSTOMERS ACT DIFFERENT Socially Networked 53% of customers abandoned an in-store purchase due to negative online sentiment. Less Loyal 59% of customers are willing to try a new brand to get better customer service.
  5. 5. EMPLOYEES ARE DIFFERENT (TOTALLY)
  6. 6. Mobility Big DataSocial and Business Networks Apps THE WORLD INTERACTS DIFFERENTLY …all powered by the CLOUD
  7. 7. NEW WORLD CREATES NEW PRESSURES REACH NEW MARKETS SATISFY NEW EMPOWERED CUSTOMER CONTROL NEW RISKS COMPLY WITH NEW REGULATIONS FIGHT FOR SCARCE RESOURCES CONTEND WITH DISRUPTIVE BUSINESS MODELS
  8. 8. …IS NOT ENOUGH REAL TIME…
  9. 9. FUTURE OF BUSINESS IS THE PREDICTIVE BUSINESS
  10. 10. "Big Data" comes to weather: 60+ years of global weather analysis to predict the risk for future extreme events. Underwent a preventive double mastectomy after learning she had an 87% risk of developing breast cancer. PECOTA (Player Empirical Comparison and Optimization Test Algorithm) PREDICTIVE BUSINESS IS ALL AROUND US HEALTHCARE SPORTS WEATHER
  11. 11. “TECHNOLOGY IS A RESOURCE LIBERATING FORCE!” PETER DIAMANDIS, ABUNDANCE IS OUR FUTURE
  12. 12. MORE BUSINESSES TAPPING INTO THE CLOUD… 75%+ New IT expenditures will be for Cloud or hybrid systems by 2016 80% Of new IT decisions will involve LoB execs; 53% of IT decisions will be led by LoB execs 70%+ CIOs will embrace a “cloud first” strategy by 2016 Sources: Saugatuck, IDC
  13. 13. …BUT FOR NEW REASONS “The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.” INNOVATION AND AGILITY
  14. 14. SALES Marries historic buying signals with social interactions to proactively trigger sales with likely buyers – boosts sales $4B+ CUSTOMER CARE Uses social analytics and engagement with CRM to improve customer experience, cut costs, boost first-time fix rate to 94%. OPERATIONS Leverages historical patient data to drive optimal care optimal patient care and improve bed utilization. SUPPLY CHAIN AND FINANCE Taps Cloud, business networks for predictive risk ; dynamic working capital management POWERING THE FUTURE OF BUSINESS…TODAY
  15. 15. Turn Change into Your Advantage “Where should I go?” “That depends on where you want to end up.” -- Lewis Carroll, Alice’s Adventures in Wonderland
  16. 16. Feel free to connect with me at : timothy.minahan@sap.com @tminahan http://www.linkedin.com/in/timminahan © THANK YOU!
  17. 17. © 2013 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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