9/24/11	
  
1	
  
And the Oscar
Goes To…
A	
  Case	
  Study	
  in	
  UX	
  Strategy	
  
Tonya McCarley &
Wendi Strang-Fros...
9/24/11	
  
2	
  
The BEST UX Prototype Video
•  What	
  is	
  this	
  prototype	
  video?	
  
•  Why	
  were	
  we	
  ask...
9/24/11	
  
3	
  
Deer in the Headlight Moment
•  How	
  were	
  we	
  going	
  to	
  manage	
  this	
  “Ask”????	
  
– Cr...
9/24/11	
  
4	
  
Be Strategic as Possible
•  Beware	
  of	
  the	
  PITS	
  syndrome	
  
– Using	
  informal	
  check-­‐i...
9/24/11	
  
5	
  
Taking it to the next level
•  Increasing	
  the	
  level	
  of	
  fidelity	
  
	
  
Wrangling the List
•...
9/24/11	
  
6	
  
Mapping it out
•  Laying	
  out	
  the	
  pages	
  as	
  they	
  were	
  finished	
  to	
  
validate	
  t...
9/24/11	
  
7	
  
We need to make it feel real
•  Learning	
  Flash	
  Catalyst	
  to	
  provide	
  the	
  feeling	
  
tha...
9/24/11	
  
8	
  
Our Final Product
<show	
  video>	
  
	
  
	
  
*not	
  available	
  unSl	
  acer	
  9-­‐18-­‐2011	
  
L...
9/24/11	
  
9	
  
Lessons Learned
•  What	
  Made	
  it	
  Harder?	
  
– Learning	
  and	
  using	
  new	
  socware	
  
• ...
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And The Oscar Goes To...A Case Study in UX Strategy

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And The Oscar Goes To...A Case Study in UX Strategy

  1. 1. 9/24/11   1   And the Oscar Goes To… A  Case  Study  in  UX  Strategy   Tonya McCarley & Wendi Strang-Frost For  the  BEST  UX  Prototype  Video….                          EVER  
  2. 2. 9/24/11   2   The BEST UX Prototype Video •  What  is  this  prototype  video?   •  Why  were  we  asked  to  create  it?   •  What  strategies  were  employed?   – Using  strategy  to  provide  balance   – Being  strategic  with  our  process   •  What  was  the  outcome  of  the  video?   •  Share  the  lessons  we  learned   The Ask Create an interactive prototype demonstrating how Books will be added into the current JSTOR journal structure to be presented to an important external audience in 6 weeks.
  3. 3. 9/24/11   3   Deer in the Headlight Moment •  How  were  we  going  to  manage  this  “Ask”????   – Crazy  deadline   – Informal  “fuzzy”  requirements   – Teammates  who  were  literally  strangers   – A  requirement  to  use  a  new  technology   – And  have  this  polished  enough  to  be  presented  to   very  important  stakeholders  at  a  major   conference   The Solution •  Be  as  strategic  as  possible   •  Pull  every  UX  rabbit  out  of  our  hat    
  4. 4. 9/24/11   4   Be Strategic as Possible •  Beware  of  the  PITS  syndrome   – Using  informal  check-­‐ins  as  a   mechanism  of  checks  and  balance   – ConSnually  challenging  each  other   and  the  product  manager  to  push   us  to  a  reasonable  point  of  risk   – Being  willing  to  dream,  yet   keeping  it  real     Pulling Rabbits out of the Hat •  What  does  this  prototype  really  need   to  be?   – Some  requirements    
  5. 5. 9/24/11   5   Taking it to the next level •  Increasing  the  level  of  fidelity     Wrangling the List •  Using  an  informal  card-­‐sort  exercise   to  categorize  a  looooonnnng  list        
  6. 6. 9/24/11   6   Mapping it out •  Laying  out  the  pages  as  they  were  finished  to   validate  the  user  flow  and  look  for  missing   interacSons     Check ins, check ins, check ins •  Keeping  the  lines  of  communicaSon  open     •  Repeatedly  inviSng  stakeholders  to  review   work     •  InviSng  stakeholders  to  push  us  further  
  7. 7. 9/24/11   7   We need to make it feel real •  Learning  Flash  Catalyst  to  provide  the  feeling   that  this  prototype  is  real     Faking the results •  We  needed  to  be  able  to  show  the  results  of   the  search,  but  we  didn’t  have  any  data   •  Asking  our  stakeholder  to  call  in  favors  to  get   data  to  create  search  results  that  felt  real  
  8. 8. 9/24/11   8   Our Final Product <show  video>       *not  available  unSl  acer  9-­‐18-­‐2011   Lessons Learned •  What  Worked?*****   – Extreme  collaboraSon   •  Access  to  Product  Managers   •  Pairing  with  an  SME   – Real-­‐Sme  changes  in  response  to  feedback   – PM  trust  in  team  &  responsiveness  to  feedback   *****We  got  really  lucky  that  we  worked  so  well   together  
  9. 9. 9/24/11   9   Lessons Learned •  What  Made  it  Harder?   – Learning  and  using  new  socware   •  New  socware  incompaSbility  across  systems   •  Pulling  in  new  team  member  for  video  ediSng   •  Missing  fonts  across  systems   •  Churn  due  to  learning  new  socware   – Key  stakeholder  not  involved  unSl  the  end   – Offsite  collaboraSon  issues   Questions? Tonya  McCarley   mccato@gmail.com     Wendi  Strang-­‐Frost   wendi.strangfrost@gmail.com  

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