NETWORK ALLIANCE A PRESENTATION  OCTOBER 21, 2010
INTRODUCTIONS & OVERVIEW Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>Robust staff and capabilities: </li...
A STRATEGIC APPROACH Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>Goals stated </li></ul><ul><li>Outcomes...
THE SALES/SERVICE CYCLE – SEEING IT THROUGH Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>Holistic Approac...
USER FOCUSED / USER TESTING <ul><li>Do I feel recognized? </li></ul><ul><li>Do I feel engaged? </li></ul><ul><li>Do I feel...
CONTENT: ENGAGING & COMPELLING <ul><li>Content mapping </li></ul><ul><li>Content Strategy </li></ul><ul><li>Content Migrat...
THIRD PARTY INTEGRATION Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>CMS </li></ul><ul><li>CRM </li></ul>...
TRAINING: YOUR PLACE OR OURS? Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>CMS  </li></ul><ul><li>CRM </l...
WHY BALANCE INTERACTIVE? <ul><li>Depth of expertise to guide you in your decisions </li></ul><ul><li>Robust staff & capabi...
QUESTIONS?
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Network alliance

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Network alliance

  1. 2. NETWORK ALLIANCE A PRESENTATION OCTOBER 21, 2010
  2. 3. INTRODUCTIONS & OVERVIEW Balance Interactive Inc. www.BalanceInteractive.com <ul><li>Robust staff and capabilities: </li></ul><ul><li>Project Management/Communications </li></ul><ul><li>Information Architecture/Content </li></ul><ul><li>Visual Design and User Experience </li></ul><ul><li>Technology </li></ul><ul><li>Training </li></ul><ul><li>Depth of expertise with high profile organizations. </li></ul>
  3. 4. A STRATEGIC APPROACH Balance Interactive Inc. www.BalanceInteractive.com <ul><li>Goals stated </li></ul><ul><li>Outcomes defined & measured </li></ul><ul><li>Audience Analysis </li></ul><ul><li>User Testing </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Requirements </li></ul>
  4. 5. THE SALES/SERVICE CYCLE – SEEING IT THROUGH Balance Interactive Inc. www.BalanceInteractive.com <ul><li>Holistic Approach </li></ul><ul><li>Circles back to goals </li></ul><ul><li>Web not Website </li></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
  5. 6. USER FOCUSED / USER TESTING <ul><li>Do I feel recognized? </li></ul><ul><li>Do I feel engaged? </li></ul><ul><li>Do I feel convinced? </li></ul><ul><li>Do I feel motivated? </li></ul>Balance Interactive Inc. www.BalanceInteractive.com
  6. 7. CONTENT: ENGAGING & COMPELLING <ul><li>Content mapping </li></ul><ul><li>Content Strategy </li></ul><ul><li>Content Migration </li></ul><ul><li>Copywriting & Editing </li></ul>Balance Interactive Inc. www.BalanceInteractive.com
  7. 8. THIRD PARTY INTEGRATION Balance Interactive Inc. www.BalanceInteractive.com <ul><li>CMS </li></ul><ul><li>CRM </li></ul><ul><li>Mapping </li></ul><ul><li>Custom Systems </li></ul>
  8. 9. TRAINING: YOUR PLACE OR OURS? Balance Interactive Inc. www.BalanceInteractive.com <ul><li>CMS </li></ul><ul><li>CRM </li></ul><ul><li>Writing for the web </li></ul>
  9. 10. WHY BALANCE INTERACTIVE? <ul><li>Depth of expertise to guide you in your decisions </li></ul><ul><li>Robust staff & capabilities to finish on time and on budget </li></ul><ul><li>History of outcome oriented focus on projects </li></ul>Balance Interactive Inc. www.BalanceInteractive.com
  10. 11. QUESTIONS?

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