Podcamp City Online - Making Money with your Podcast

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This presentation was shown during the 2007 Podcamp City Online Expo. It was presented by Taylor Marek and is about how to make money with your podcast.

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Podcamp City Online - Making Money with your Podcast

  1. By Taylor Marek Making money with your Podcast
  2. Two uses of Podcasting <ul><li>As a hobby </li></ul><ul><li>As a business </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  3. As a hobby: <ul><li>You speak on something you like </li></ul><ul><li>Purpose is to educate your audience </li></ul><ul><li>Making money is optional </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  4. As a business: <ul><li>You speak to attract a niche audience </li></ul><ul><li>Purpose is to make a profit </li></ul><ul><li>Making money is mandatory </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  5. How do you make money? <ul><li>Google Ads </li></ul><ul><li>Selling Ad Space (graphic or text) </li></ul><ul><li>Grants </li></ul><ul><li>Sponsorship </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  6. With Google Ads: <ul><li>Not Recommended </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Can be very lucrative </li></ul></ul><ul><ul><li>Match branding of site </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Makes your site look like spam </li></ul></ul><ul><ul><li>Drives people away if it is everywhere </li></ul></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  7. With Ad Space <ul><li>Recommend only with sponsors </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Branding is well matched (depending on graphic) </li></ul></ul><ul><ul><li>Makes the sponsor stand out </li></ul></ul><ul><ul><li>Audience has both audio and visual combined </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Might fit badly with the site design </li></ul></ul><ul><ul><li>Possibly annoy people </li></ul></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  8. With Grants <ul><li>This is a new possibility </li></ul><ul><li>Will only work if you are doing education </li></ul><ul><li>Not much is known, but is possible </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  9. With Sponsorships: <ul><li>Highly Recommend </li></ul><ul><li>It can be audio/visual/textual </li></ul><ul><li>You can tell the exact # of people who heard </li></ul><ul><li>Although the best option, it is the hardest </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  10. More on Sponsors: <ul><li>Cold calling is the hardest </li></ul><ul><li>With audio, you have the exact # of exposure </li></ul><ul><li>Host read vs. Ad Spot </li></ul><ul><li>Others...... </li></ul>Copyright 2007 Taylor Marek | www.taylormarek.com
  11. Thanks for Listening <ul><li>If you have questions, feel free to ask </li></ul><ul><li>Contact Info: </li></ul><ul><ul><li>Taylor Marek Podcast </li></ul></ul><ul><ul><li>Phone: 1-866-TMP-2860 </li></ul></ul><ul><ul><li>E-mail: [email_address] </li></ul></ul><ul><ul><li>Website: http://www.taylormarek.com </li></ul></ul>Copyright 2007 Taylor Marek | www.taylormarek.com

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