Getting Started With Facebook Fan Pages

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http://createafanpage.com/post/544494711/starting-facebook-fan-page-webinar-1 - This slideshow is part of the Create A Fan Page Webinar Series. Listen to the full webinar at the above link.

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Getting Started With Facebook Fan Pages

  1. 1. How To Get Started With Facebook Fan Pages Create A Fan Page Webinars
  2. 2. What you will learn in this Webinar Create A Fan Page Webinars <ul><li>How can Fan Pages be PROFITABLE for your business?
  3. 3. How can you get started TODAY?
  4. 4. How can you measure FAN ENGAGEMENT?
  5. 5. Why do 200 million visit Facebook daily?
  6. 6. BONUS Lesson </li></ul>
  7. 7. <ul>How can Fan Pages be PROFITABLE for your business? </ul><ul><li>Recurring (Think Stream) </li><ul><li>Status Updates appear on recent/live stream
  8. 8. Friends of fans can “like” without leaving their home page
  9. 9. Fans can leave comments adding to the conversation
  10. 10. An easy tip to remember is to update your Fan Page Daily </li></ul></ul>Create A Fan Page Webinars
  11. 11. <ul>How can Fan Pages be PROFITABLE for your business? </ul><ul><li>Targeted Traffic </li><ul><li>Facebook Search
  12. 12. Friends of existing fans
  13. 13. Facebook Ads </li><ul><li>Based off profile information already supplied!
  14. 14. Laser-beam accuracy
  15. 15. Viral component (Someones friend notices) </li></ul></ul></ul>Create A Fan Page Webinars
  16. 16. <ul>How can Fan Pages be PROFITABLE for your business? </ul><ul><li>Engaging </li><ul><li>Can you engage with a radio ad? How about a TV ad?
  17. 17. Fans can interact directly with businesses who have a fan page
  18. 18. They can like/comment/post pictures/etc. - I'd like to see you get that out of traditional advertising
  19. 19. You (The Business Owner) can interact directly with them
  20. 20. You can hold contests/giveaways/events/etc. All from your fan page (and you can monitor them too!) </li></ul></ul>Create A Fan Page Webinars
  21. 21. <ul>How can Fan Pages be PROFITABLE for your business? </ul><ul><li>Appealing </li><ul><li>This goes back to basic human need. We like hanging around stuff we like! ;P
  22. 22. Pictures/Videos/Updates all appeal to our senses. We like seeing new shiny stuff!
  23. 23. We like it even better if we can interact with it and see what other people are saying! </li></ul></ul>Create A Fan Page Webinars
  24. 24. <ul>How can Fan Pages be PROFITABLE for your business? </ul><ul><li>Marketing </li><ul><li>Everything is Simplified with Fan Pages </li><ul><li>Utilize Facebook Ads for targeted traffic (get only the ones you want)
  25. 25. Custom URL for your fan page for branding purposes
  26. 26. Viral Component (Word of Mouth from the beginning) </li></ul></ul></ul>Create A Fan Page Webinars
  27. 27. <ul>How can Fan Pages be PROFITABLE for your business? </ul>Create A Fan Page Webinars <ul>Honest Mistake </ul>
  28. 28. <ul>How can Fan Pages be PROFITABLE for your business? </ul><ul><li>I did not plan this, it just came out </li></ul>Create A Fan Page Webinars You can remember this as R-Team
  29. 29. <ul>How can you get started TODAY? </ul>Create A Fan Page Webinars Walkthrough
  30. 30. <ul>How can you measure FAN ENGAGEMENT? </ul><ul><li>Facebook makes this easy with Insight
  31. 31. There are two options </li><ul><li>1) Found directly on the fan page
  32. 32. 2) Found by going to http://www.facebook.com/pages/manage/ </li></ul></ul>Create A Fan Page Webinars
  33. 33. <ul>How can you measure FAN ENGAGEMENT? </ul>Create A Fan Page Webinars
  34. 34. <ul>How can you measure FAN ENGAGEMENT? </ul>Create A Fan Page Webinars
  35. 35. <ul>How can you measure FAN ENGAGEMENT? </ul><ul><li>You can also track using Google Analytics
  36. 36. Setup process is somewhat complex, so if you are interested, please let me know. </li></ul>Create A Fan Page Webinars
  37. 37. <ul>Why do 200 million visit Facebook DAILY? </ul><ul><li>The Statistics on Facebook right now are mind-blowing </li><ul><li>400 Million Registered Users
  38. 38. 200 Million login daily
  39. 39. Average daily time spent is 50 minutes
  40. 40. “ Like” 6 pages daily
  41. 41. And still thousands upon thousands are pouring in DAILY
  42. 42. Think Mom/Dad/Grandpa/Grandma are too old for this? Oddly enough, 35 and Older is the growing segment.
  43. 43. 35 Million Update their status DAILY
  44. 44. Alexa ranks Facebook.com at #2 </li></ul></ul>Create A Fan Page Webinars
  45. 45. <ul>Why do 200 million visit Facebook DAILY? </ul><ul><li>Here's the REAL Reason why so many visit facebook daily: </li></ul>Create A Fan Page Webinars People Want To Know What Their FRIENDS ARE UP TO
  46. 46. <ul>Why do 200 million visit Facebook DAILY? </ul><ul><li>As a business owner, this is POWERFUL
  47. 47. A ready and targeted market is right there at your fingertips
  48. 48. Thought Traditional Marketing was good, think again.
  49. 49. Compare a Shotgun to a Rifle, which is more accurate? </li></ul>Create A Fan Page Webinars
  50. 50. How To Get Started With Facebook Fan Pages <ul><li>Now that you have the tools and understanding, what are you going to do?
  51. 51. I forgot something though </li></ul>Create A Fan Page Webinars
  52. 52. How To Get Started With Facebook Fan Pages Create A Fan Page Webinars <ul>Bonus Lesson! </ul>
  53. 53. Bonus Lesson! Create A Fan Page Webinars <ul><li>Best Kept Secret of Fan Pages </li><ul><li>You have them targeted with your Rifle
  54. 54. You know exactly what you want them to do </li></ul><li>You can direct them exactly where their first visit should be </li><ul><li>Using Static FBML
  55. 55. Nutshell Term: You can make it look like they are at your website without ever leaving facebook.
  56. 56. Want an example? </li></ul></ul>
  57. 57. Bonus Lesson! Create A Fan Page Webinars
  58. 58. We Covered Create A Fan Page Webinars <ul><li>How can Fan Pages be PROFITABLE for your business?
  59. 59. How can you get started TODAY?
  60. 60. How can you measure FAN ENGAGEMENT?
  61. 61. Why do 200 million visit Facebook daily?
  62. 62. BONUS Lesson </li></ul>
  63. 63. How To Get Started With Facebook Fan Pages Create A Fan Page Webinars <ul><li>Next Step? </li><ul><li>http://CreateAFanPage.com </li></ul><li>Need a fan page created? </li><ul><li>http://createafanpage.com/create </li></ul><li>Need Training Videos? </li><ul><li>http://createafanpage.com/videos </li></ul><li>Want some Private Training? </li><ul><li>http://createafanpage.com/premium </li></ul></ul>
  64. 64. How To Get Started With Facebook Fan Pages Create A Fan Page Webinars <ul>Q&A </ul>

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