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C&C - Branding


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C&C - Branding

  1. 1. Stakeholder Reports Advertising & Marketing Interactive Media Outreach Brand Identity Everyone has a story to tell.
  2. 2. Our Firm From stakeholder reports to community outreach to branding, for more than 40 years Curran & Connors has helped organizations tell stories in ways that inform, intrigue and inspire their key audiences. We deliver a unique blend of creative solutions and dedicated project management to help clients effectively This is communicate their messages to a variety of audiences. our story.
  3. 3. Our Footprint n 40+ years communications design experience n 16 locations Sales Office n 4 design studios Client Service Office Design Studio n Salesperson creative team 30+ Office Sales Office Design Studio Design Studio/Sales Office Design Studio Office Client Service Design Studio Design Studio/Client Service Office Corporate Headquarters Design Studio Design Studio/Sales Office Corporate Headquarters
  4. 4. Our Approach Dedicated project managers who oversee a program from beginning to end. Award-winning creative team who translate your Team Synergy message into brand communication programs that connect with In-house production key audiences. team of Web developers, retouchers, print specialists, typesetters and proofreaders ensure that every detail of a Curran & Connors’ best-of-breed approach to communications program is covered. design allows team members to perform their roles at the highest level of performance in their areas of expertise.
  5. 5. Our Expertise: Stakeholders‘ Reports Non-Profit Municipalities Corporate We design and produce a variety of reports Not-for-Profit that effectively connect with patrons, staff, the community and other critical constituencies.
  6. 6. Our Expertise: Interactive Media Web sites e-Marketing Presentations We combine our award-winning design capability with in-house Advertising technical expertise to deliver Internet and interactive solutions that are intuitive, user-friendly and visually captivating.
  7. 7. Our Expertise: Outreach Direct Marketing Invitations Campaign Material Curran & Connors uses a bevy of marketing channels to E-blasts effectively reach target audiences. Through cutting-edge direct-mailing and e-marketing technology, clients deliver a thoughtfully creative message with pinpoint accuracy.
  8. 8. Our Expertise: Brand Identity Positioning Visual Identity Brand Graphics From positioning refinement and tag line creation to logo design Brand Integration and graphic standards development, Curran & Connors translates branding strategies into verbal and visual identity components that can enhance brand image and shift brand perceptions.
  9. 9. Our Expertise: Not-for-Profits/Non-Profits Reporting Fundraising Branding We’ve collaborated with a wide range of not-for-profit Marketing and non-profit organizations to develop ideal solutions to highlight missions, capabilities and programs to educate key constituent groups and raise funds for future needs.
  10. 10. Our Expertise SERVICE HEALTHCARE LIFE SCIENCES The Kennedy Center Sound Shore Medical Center Medtronic Archdiocese of NY Coventry Healthcare Quest Diagnostics Boys & Girls Harbor United American Healthcare Pharmaset Council for Jewish Elderly Westchester Medical Center Thoratec CDS International Southampton Hospital Celgene U.S. Soccer Foundation Montefiore Medical Center EpiCept Langeloth Foundation
  11. 11. Our Expertise: Case Studies SSMC UAHC Archdiocese of NY Curran & Connors provides clients with a resource for Capital City Bank creative talent, industry experience, program experience and a complete range of communication design capabilities.
  12. 12. Case Study Advertising Community Report Fundraising Campaign Brand Collateral Sound Shore Medical Center For more than five years, Curran & Connors has served as the communications agency for the Sound Shore Medical Center. From advertising and brand collaboration to fundraising campaigns and community reports, we help SSMC communicate with its key constituencies including patients, donors, the local community and government officials. The hospital relies on our guidance to help optimize their community outreach budget and improve its reputation.
  13. 13. Case Study “Who can make health care easier for me?” UAHC can—with our PRSRT FIRST CLASS US POSTAGE Gold Plus Medicare Advantage plan! PAID UAHC Gold is an MA plan with “Who can make health care easier for me?” UAHC can—with our Gold Plus Medicare Advantage plan! MT. PROSPECT, IL PERMIT 87 In addition to your Medicare and a Medicare contract. TennCare benefits, you receive: For all TennCare and Medicare eligible Prescription drug coverage Shelby County residents Annual physicals A PRODUCT OF UAHC HEALTH PLAN A PRODUCT OF UAHC HEALTH PLAN UAHC Gold Plus is the plan for you. Join us to learn about Preventive care UAHC Gold Plus Vision services In addition to your original Medicare benefits, (all sessions are from 11a.m-12:30p.m.) Preventive dental care call 866-407-3065 Stakeholder Report Advertising Direct Marketing you will receive: Event Support Prescription drug coverage NOVEMBER 6TH NEELY’S BARBEQUE • 670 JEFFERSON AVE Annual physicals choice choice NOVEMBER 13TH Preventive care for Medicare eligible Memphis & CHINA INN RESTAURANT # 2 • 2829 COVINGTON PIKE Routine vision services NOVEMBER 20TH Preventive dental care CATFISH CABIN • 2846 AIRWAYS Shelby County residents With UAHC Gold Plus, you do not have any additional premiums! NOVEMBER 27TH CHINA INN • 4430 ELVIS PRESLEY Lunch will be provided. If you have Medicare and TennCare, you can switch to UAHC Gold Plus at any time. There are NO deadlines, penalties Return Service Requested or enrollment periods to worry about. For full information on UAHC Gold Plus benefits, call our Customer Service Department A PRODUCT OF UAHC HEALTH PLAN at 1-866-407-3065 and TTY/TDD 1-800-876-9763 For information on Our office hours are Monday–Friday, 8:00 a.m. to 8:00 p.m., Central Time. UAHC Gold Plus benefits, H6934_0083 3/10/07 call us at 1-866-407-3066 and TTY/TDD 1-800-876-9763 Our office hours are Monday–Friday, 8:00 a.m. to 8:00 p.m., Central Time. H6934_0082 3/10/07 United American Healthcare Corporation A PRODUCT OF UAHC HEALTH PLAN A PRODUCT OF UAHC HEALTH PLAN Curran & Connors developed an integrated program of direct mail, print, radio and TV advertising designed to generate interest in the UAHC Gold Plus Medicare Advantage health plan. The goal of the campaign was to get qualified individuals to attend a seminar on the Gold Plus program and then enroll in this supplemental Medicare program. It was a regional ad campaign (Memphis, TN) that ran for six months. Because the TV spots had an 800 number listed for viewers to call for information, we were able to secure lower cost “direct response” TV spots and stretch the UAHC ad budget further.
  14. 14. Case Study A RCHDIOCESE OF N EW YOR K A RQU I DI ó C E SI S DE N U E VA YOR K Sharing God’s Gifts Compartir las Bendiciones de Dios Bicentennial Celebration Pledge Devices Annual Fundraising Collateral Brand Collateral Archdiocese of New York Cardinal’s Annual Appeal Since 2004, Curran & Connors has worked with the Archdiocese of New York to develop the thematic approach and design of its largest fundraising outreach, the Cardinal’s Annual Appeal. To meet the challenge of engaging a diverse audience that includes people of various age groups and ethnic and economic backgrounds, we created multilingual pieces with targeted photography to produce a successful outreach. Our work also included collaboration in developing the identity, signage and collateral material for the Archdiocese of New York’s Bicentennial Campaign.
  15. 15. Case Study Outdoor Online Print Stakeholder Report Capital City Bank Capital City Bank relies on Curran & Connors for media targeting and media buying services. We replaced a local ad agency that was not up to the task of placing ads cost-effectively in the multiple communities served by the bank. Curran & Connors delivers a level of expertise, dedication and media pricing savvy that few local agencies can match. The bank also utilizes our creative team to develop print, online and outdoor advertising campaigns.
  16. 16. Over the past four decades, Curran & Connors has evolved to meet the challenges in a continually changing corporate environment. Our ongoing evolution translates into enhanced design capabilities, cutting-edge technology and better service to our clients. With design studios in New York, Chicago, Florida and California, and account executives across the country, we continue to offer an unparalleled diversity of talent coupled with local representation to tell the unique stories of our clients.
  17. 17. For more information, please contact: Tanner Maguire, Account Executive Curran & Connors, Inc. 25 Braintree Hill Park Suite 200 Braintree, MA 02184 781.356.8045 Contact Us