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Program	
  Overview	
  
Propel	
  ICT	
  is	
  Atlan6c	
  Canada’s	
  	
  
startup	
  accelerator	
  
TREVOR	
  MACAUSLAND	
  
VP	
  of	
  Business	
  Development	
  
OUR	
  STORY	
  
•  Founded	
  in	
  2004	
  
•  74	
  companies	
  mentored	
  
•  $1.2B	
  in	
  Venture	
  Capital	
  
...
Accelerator	
  Programming	
  
Launch	
  (No	
  early	
  adopters)	
  
•  To	
  create	
  sustainable	
  
startups	
  
•  ...
Strategic	
  Partners	
  
Launch	
  Program	
  
 	
  
Launch	
  is	
  our	
  accelerator	
  
for	
  early-­‐stage	
  startups.	
  
	
  It	
  is	
  an	
  intensive,	
  12-...
Schedule	
  
Launch	
  is	
  delivered	
  in	
  a	
  series	
  of	
  two-­‐week	
  long,	
  themaHc	
  
segments.	
  These...
Themes	
  
The	
  themes	
  covered	
  by	
  the	
  Launch	
  program	
  are	
  
explored	
  through	
  a	
  variety	
  of...
Benefits	
  
Over	
  the	
  12-­‐week	
  cycle	
  parHcipants	
  take	
  their	
  business	
  
through	
  4	
  iteraHons.	
...
Loca6on	
  
Launch	
  is	
  held	
  in	
  cooperaHon	
  with	
  our	
  partner	
  
organizaHons	
  across	
  AtlanHc	
  Ca...
Comple6on	
  
Following	
  successful	
  compleHon	
  of	
  Launch,	
  alumni	
  
are	
  eligible	
  to	
  apply	
  for	
 ...
Fees	
  
The	
  cost	
  of	
  the	
  Launch	
  program	
  is	
  $5000.	
  This	
  is	
  only	
  
payable	
  following	
  c...
Build	
  Program	
  
Propel	
  ICT	
  is	
  Atlan6c	
  Canada’s	
  	
  
startup	
  accelerator	
  
 	
  
Build	
  is	
  our	
  accelerator	
  for	
  
later-­‐stage	
  startups.	
  
	
  It	
  is	
  a	
  12-­‐week	
  long	
...
Coaching	
  
At	
  its	
  heart,	
  Build	
  is	
  about	
  making	
  beVer	
  
entrepreneurs.	
  It	
  does	
  this	
  by...
Sessions	
  
Build	
  is	
  delivered	
  over	
  a	
  series	
  of	
  14	
  day-­‐long	
  
sessions,	
  delivered	
  two	
...
Days	
  5	
  &	
  6	
  
Execu.on	
  Part	
  1:	
  Sandler	
  Sales	
  Workshop	
  
	
  
Days	
  7	
  &	
  8	
  	
  
Strate...
Days	
  11	
  &	
  12	
  
Cash	
  Part	
  2:	
  VC	
  Business	
  model;	
  VC	
  Psychology	
  101;	
  the	
  Pitch;	
  y...
Comple6on	
  
Following	
  compleHon	
  of	
  the	
  Build	
  program,	
  entrepreneurs	
  are	
  
eligible	
  to	
  apply...
Key	
  Dates	
  
Applica6on	
  Deadline	
   May	
  1st	
  @	
  5pm	
  
Selec6on	
  Camp(s)	
   May	
  11th	
  –	
  19th	
 ...
To	
  apply	
  
1.  Go	
  to	
  PROPELICT.COM	
  
2.  Click	
  on	
  either	
  Launch	
  or	
  Build	
  
3.  Click	
  “App...
Summary	
  
1.  There	
  are	
  now	
  two	
  program	
  opHons:	
  	
  Launch	
  
and	
  Build;	
  
2.  Do	
  more	
  fas...
Thank	
  you	
  
trevorm@propelict.com	
  
506.863.5905	
  
Propel Accelerator Program Webinar Slides
Propel Accelerator Program Webinar Slides
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Propel Accelerator Program Webinar Slides

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Propel ICT presentation from April 7th 2015 webinar detailing the organization's accelerator programming

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Propel Accelerator Program Webinar Slides

  1. 1. Program  Overview   Propel  ICT  is  Atlan6c  Canada’s     startup  accelerator  
  2. 2. TREVOR  MACAUSLAND   VP  of  Business  Development  
  3. 3. OUR  STORY   •  Founded  in  2004   •  74  companies  mentored   •  $1.2B  in  Venture  Capital   •  Not-­‐for-­‐profit  
  4. 4. Accelerator  Programming   Launch  (No  early  adopters)   •  To  create  sustainable   startups   •  To  create  startups  that  are   investor-­‐ready   •  To  create  startups  that  can   be  brought  to  market   internaHonally   Build  (Early  adopters)   •  To  help  businesses  put   together  a  dynamic  team   •  To  teach  businesses  how  to   scale  their  people,   processes  and  systems   •  To  help  businesses  refine   their  product  –  market  fit   •  To  teach  the  skills  necessary   for  internaHonal  markeHng   and  sales  
  5. 5. Strategic  Partners  
  6. 6. Launch  Program  
  7. 7.     Launch  is  our  accelerator   for  early-­‐stage  startups.    It  is  an  intensive,  12-­‐week  long  program  that   turns  dreamers  into  founders.  
  8. 8. Schedule   Launch  is  delivered  in  a  series  of  two-­‐week  long,  themaHc   segments.  These  themes  cover  the  core  components  required   to  build  strong  startups.     Weeks  1  &  2:  Business  Modeling   Weeks  3  &  4:  Valida6ng  customer  and  problem  hypotheses   Weeks  5  &  6:  Building  and  delivering  your  offer   Weeks  7  &  8:  Designing  and  building  your  minimum  viable  product   Weeks  9  &  10:  Becoming  investor-­‐ready   Weeks  11  &  12:  Preparing  to  pitch     A  segment  detailing  legal  advice,  as  well  as  a  day-­‐long  session   of  Sandler  Training  in  sales  are  also  included.      
  9. 9. Themes   The  themes  covered  by  the  Launch  program  are   explored  through  a  variety  of  formats:   •  One-­‐to-­‐one  coaching  sessions  (Max  of  5)   •  Fireside  chats  with  mentors  and  fellow  par6cipants   •  Webinars   •  Video  lessons   •  Homework  
  10. 10. Benefits   Over  the  12-­‐week  cycle  parHcipants  take  their  business   through  4  iteraHons.  Each  iteraHon  is  evaluated  and   reviewed  in  coaching  sessions  and  fireside  chats.       As  a  result  of  this  intensive,  repeated  process  of   evaluaHon  and  revision,  parHcipants  hone  in  on  their   core  offering.  The  result  is  a  lean  startup,  primed  for   success.    
  11. 11. Loca6on   Launch  is  held  in  cooperaHon  with  our  partner   organizaHons  across  AtlanHc  Canada.  ParHcipants   must  be  able  to  aVend  the  sessions  in  person:     •  Planet  Hatch  -­‐  Fredericton,  New  Brunswick   •  Volta  Labs  -­‐  Halifax,  Nova  Sco6a   •  Common  Ground  &  StartupNL  -­‐  St.  John’s,  Newfoundland  
  12. 12. Comple6on   Following  successful  compleHon  of  Launch,  alumni   are  eligible  to  apply  for  a  $15,000  Futurepreneur   loan.       More  funding  opportuni.es  to  be  announced  shortly…  
  13. 13. Fees   The  cost  of  the  Launch  program  is  $5000.  This  is  only   payable  following  compleHon  of  the  program,  and   then  only  if  the  parHcipant  has  successfully  secured   outside  investment.       Working  space  within  our  partner  organizaHons  is   provided  to  parHcipants  for  the  duraHon  of  the   program  at  no  extra  cost.  
  14. 14. Build  Program   Propel  ICT  is  Atlan6c  Canada’s     startup  accelerator  
  15. 15.     Build  is  our  accelerator  for   later-­‐stage  startups.    It  is  a  12-­‐week  long  program  designed  for   companies  with  some  early  adopters  that   have  gained  iniHal  market  tracHon.  
  16. 16. Coaching   At  its  heart,  Build  is  about  making  beVer   entrepreneurs.  It  does  this  by  coaching  businesses  in   four  key  areas:     •  People   •  Strategy   •  Capital   •  Execu6on  
  17. 17. Sessions   Build  is  delivered  over  a  series  of  14  day-­‐long   sessions,  delivered  two  at  a  Hme  over  the  course   of  12  weeks.       The  sessions  take  companies  through  the  following  topics:     Days  1  &  2   Strategy  Part  1:  Customer  validaHon;  Lean  startup;  business  model  canvas;   customer  lifeHme  value  and  ecosystem  modeling;  Mentor  Day  1     Days  3  &  4   People:  Building  your  team,  recruiHng  and  how  to  fire    
  18. 18. Days  5  &  6   Execu.on  Part  1:  Sandler  Sales  Workshop     Days  7  &  8     Strategy  Part  2:  Building  and  managing  a  sales  funnel;  how  to  brand  the   company  and  how  to  grow;  hierarchy  of  direct,  indirect  &  mixed  channels;     building  compensaHon  models  to  align  with  business  strategy;  indirect   markeHng;  SaaS,  affiliates  &  other  markeHng  /  sales  vehicles     Days  9  &  10   Cash  Part  1:  Company  building  and  building  a  financial  model     Sessions  (con’t)  
  19. 19. Days  11  &  12   Cash  Part  2:  VC  Business  model;  VC  Psychology  101;  the  Pitch;  your  VC     meeHng     Days  13  &  14   Execu.on  Part  2:  Board  of  Directors;  managing  your  board;  post  funding     This  year,  Build  sessions  will  be  held  at  the  Venn  Centre  in   Moncton,  New  Brunswick.  The  cost  of  the  program  is  $5000.         Sessions  (con’t)  
  20. 20. Comple6on   Following  compleHon  of  the  Build  program,  entrepreneurs  are   eligible  to  apply  for  the  $150,000  BDC  ConverHble  Note   program.       ParHcipants  must  aVend  all  sessions  to  qualify  for  the   ConverHble  Note  investments,  and  to  be  eligible  to  pitch  at   Demo  Day.      
  21. 21. Key  Dates   Applica6on  Deadline   May  1st  @  5pm   Selec6on  Camp(s)   May  11th  –  19th   Orienta6on  week   Week  of  June  1st   Program  Kick-­‐off   Week  of  June  8th   Demo  Day   Week  of  September  21st  
  22. 22. To  apply   1.  Go  to  PROPELICT.COM   2.  Click  on  either  Launch  or  Build   3.  Click  “Apply”   S.ll  have  ques.ons?     Visit  our  FAQ  secHon  -­‐  hVp://propelict.com/faq    
  23. 23. Summary   1.  There  are  now  two  program  opHons:    Launch   and  Build;   2.  Do  more  faster;   3.  ApplicaHon  Deadline  is  May  1st  
  24. 24. Thank  you   trevorm@propelict.com   506.863.5905  

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