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Google Analytics - Website Performance Tracking and Conversion Fundamentals

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Presented by Terry Low of Byte Technology
Web Design

Published in: Technology, Business
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Google Analytics - Website Performance Tracking and Conversion Fundamentals

  1. 1. 10:00 - 10:50 amWebsite Performance Tracking and Conversion Fundamentals Presented by Terry Low of Byte Technology
  2. 2. Audience: Visitor Overview
  3. 3. Your Audience: Offline and Online
  4. 4. Your Audience: Offline and Online 7 4 1 9
  5. 5. Audience: Visitor Overview
  6. 6. Bounce RateWhat does Bounce Rate mean?Bounce rate is the percentage of single-page visitsor visits in which the person left your site from theentrance (landing) page.Use this metric to measure visit quality - a highbounce rate generally indicates that site entrancepages arent relevant to your visitors.The more compelling your landing pages, themore visitors will stay on your site and convert.You can minimize bounce rates by tailoring landingpages to each keyword and ad that you run.Landing pages should provide the information andservices that were promised in the ad copy.
  7. 7. Audience: Visitor by Location
  8. 8. Population 1,347,350,000
  9. 9. Technology: Browser & Operating System
  10. 10. Audience: Mobile
  11. 11. Audience: Mobile
  12. 12. Apple said sales of the latest generationiPad reached 3 million within thefirst four days on the market.
  13. 13. Visitor Flow
  14. 14. Traffic Sources
  15. 15. Baseline Established
  16. 16. New Goal: Continual Improvement Through Conversion
  17. 17. ConversionA conversion occurs when a visitor reaches a goal.There are three kinds of goals:1. URL Destination goals2. Time on Site goals3. Pages per Visit goals.
  18. 18. ConversionA conversion occurs when a visitor reaches a goal.There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visitgoals.URL Destination goalsA URL Destination goal is a page that visitors see once they have completed an activity. Foran account sign-up, this might be the “Thank You for signing up” page. For a purchase, thismight be the receipt page. A URL Destination goal triggers a conversion when a visitor viewsthe specified page.
  19. 19. Visitor Flow
  20. 20. ConversionA conversion occurs when a visitor reaches a goal.There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visitgoals.Time on Site goalsA Time on Site goal is a time threshold that you define. When a visitor spends more or lesstime on your site than the threshold you specify, a conversion is triggered.From Slide 6 - The more compelling your landing pages, the more visitors will stay on yoursite and convert.
  21. 21. Audience: New vs Returning
  22. 22. ConversionA conversion occurs when a visitor reaches a goal.There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visitgoals.Pages per VisitA Pages per Visit goal allows you to define a pages viewed threshold. When a visitor viewsmore pages --or fewer pages --than the threshold youve set, a conversion is triggered.
  23. 23. Traffic Sources
  24. 24. For a free PDF copy of this presentationWebsite Performance Tracking and Conversion Fundamentals Please provide your business card to Presenter: Terry Low of Byte Technology

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