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9 Secrets to Fast and Easy Ebooks that Sell


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Discover how to set your ebook up for sales success--as well as a quick and painless way to write your ebook content…even if you hate to write!

Published in: Business, Technology

9 Secrets to Fast and Easy Ebooks that Sell

  1. 1. 9 Secrets to Fast & Easy Ebooks that Sell<br />Tracy Needham<br />Copywriter & Marketing Coach<br />
  2. 2. Ebooks Are Staying Alive!<br />
  3. 3. Why? Advantages for…<br />
  4. 4. 5 Benefits of Having an Ebook<br />Establish Yourself as an Expert <br />Build Your List <br />Through Your Own Site<br />Through Other’s Giveaways<br />Upsell to Bigger Ticket Items<br />Increase the Value of Other Products & Services <br />Boost Your Income<br />
  5. 5. Top 4 Reasons Why Ebooks Fail<br />Bad Topic<br />Bad Title <br />Bad Content<br />Bad Marketing<br />
  6. 6. Secret #1<br /> People Don’t Buy Ebooks, <br />They Buy SOLUTIONS<br />
  7. 7. Top 3 Reasons People Buy an Ebook<br />Make Money<br />Save Money<br />Save Time<br />(And since time is money, <br />it all comes back to money, doesn’t it?!)<br />
  8. 8. Want Proof?<br />Visit any major ebook marketplace or<br />statistics site & see what the top sellers are!<br /><ul><li>
  9. 9.
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  11. 11.</li></li></ul><li>Secret #2<br />Choose a Problem Your Market <br />is EAGER to Solve<br />
  12. 12. 5 Questions for Choosing a HOT Topic<br />What do your clients most want to know?<br />Is it a viable topic?<br />Who’s the very best market for it?<br />How can you make it more specific?<br />How can you make it stand out from the competition?<br />
  13. 13. Secret #2<br />It’s ALL in a Name<br />
  14. 14. Shakespeare Overlooked One Critical Fact…<br />A rose by any other name may <br />smell as sweet...<br />But it definitely won’t sell as well—<br />especially on Valentine’s Day!<br />
  15. 15. Naming Your Future Bestseller<br />Don’t get too clever, simple and straightforward is best<br />Make it clear how the reader will benefit<br />Be specific—the more specific, the better<br />Use a shorter title and longer sub-title<br />
  16. 16. Secret #3<br />Don’t Write When You Can TALK<br />
  17. 17. Step 1. Outline<br />Map it out…<br />Introduce w/ a story or discussion of problem<br />YOUR story<br />Your process, step by step<br />Then let it marinate for a day or two<br />
  18. 18. Step 2 -- Record<br />Most people speak twice as fast as they type!<br />
  19. 19. Step 2 -- Record<br />Recording your ebookalso makes it sound more<br />natural and conversational <br />How to do…<br />Go solo or have a friend interview you<br />Use a free conference line <br />Create an mp3<br />
  20. 20. Step 3. Transcribe<br />Three options for transcribing the audio…<br />Find a transcriber (Elance, Craig’s List)<br />Send to an online transcription service<br />Do-it-yourself<br />Note: 1 Audio Hour = 2-3 Hours of Transcribing<br />
  21. 21. Step 4 -- Edit<br />Once you have the transcribed draft, you just<br />need to…<br />Delete the questions <br />Smooth the flow<br />Fix the typos<br />Polish the wording<br />Add in things you forgot!<br />
  22. 22. The 4-Step Talk It Out Process<br />
  23. 23. Secret #4<br />Always be thinking AHEAD<br />
  24. 24. Content Must Haves…<br />Aside from your main content, it should also<br />have…<br />A next step offer<br />Your bio<br />Your photo<br />Your website address<br />All the legal stuff<br />
  25. 25. Secret #5<br />Simple is GOOD <br />When It Comes to Design<br />
  26. 26. Formatting Tips<br />Include headers, subheads & bullets<br />Use 12 point font with good line spacing<br />Keep paragraphs 4-5 lines long<br />Create a Table of Contents<br />Make sure there’s page numbers!<br />Then print to PDF…<br />
  27. 27. Graphics Are Good When Relevant<br />Photos are more professional than clipart<br />An ecovericon for your website and other promotions<br />Actual cover on the PDF is a “nice to have”<br />
  28. 28. Secret #6<br />It’s NOT About Price, <br />It’s About VALUE<br />
  29. 29. Determine Value to YOU<br />What’s your intention?<br />Where does it fall in <br /> your funnel?<br />
  30. 30. Determine Value to THEM<br />What’s the potential outcome for them?<br />How much can they make?<br />Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you. <br />
  31. 31. Secret #7<br />A Strong Selling System = <br />More Money with Less Work<br />
  32. 32. Marketing Must-Haves<br />Compelling sales page<br />Thank you page <br />Autoresponder series <br />Way to sell online!<br />
  33. 33. Secret # 8<br />USE Your Ebook<br />To Market Your Ebook<br />
  34. 34. Good News…One Ebook<br />
  35. 35. Can Create A Lot of Marketing Content!<br />
  36. 36. So You Can Market Your EbookThrough…<br />
  37. 37. Summing it up…<br />People Don’t Buy Ebooks, They Buy SOLUTIONS<br />Choose a Problem Your Market is EAGER to Solve<br />It’s ALL in a Name<br />Don’t Write When You Can TALK<br />Always Be Thinking AHEAD<br />Simple is GOOD When It Comes to Design<br />It’s NOT About Price, It’s About VALUE<br />A Strong Selling SYSTEM = More Money with Less Work<br />USE Your Ebook to Market Your Ebook<br />
  38. 38. Want more?<br />Check out…<br />Cracking the Code on Ebook Success—<br />Creating Quick & Easy Info Products that Sell<br />by visiting…<br /><br />
  39. 39. Or Contact Me…<br />Tracy Needham<br />Copywriter & Marketing Coach<br /><br /><br />TracyNeedham<br />© 2009 Tracy Needham & Compelling Communications, LLC. <br />