Podcamp Pittsburgh Presentation

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Podcamp Pittsburgh Presentation

  1. 1. The Medium The Message The Messenger Lifecasting In The Social Media World Tom Guarriello, Ph.D. TrueTalk Consulting, Inc. tom@truetalk.net http://www.truetalkblog.com http://twitter.com/tomguarriello http://www.youtube.com/user/tlg847 http://www.vloggerheads.com/profile/TomGuarriello Monday, October 12, 2009
  2. 2. Monday, October 12, 2009
  3. 3. Monday, October 12, 2009
  4. 4. social media Monday, October 12, 2009
  5. 5. social media history Monday, October 12, 2009
  6. 6. social media history why? - meaning Monday, October 12, 2009
  7. 7. social media history why? - meaning how? - media Monday, October 12, 2009
  8. 8. social media history why? - meaning how? - media what? - message Monday, October 12, 2009
  9. 9. social media history why? - meaning how? - media what? - message who? - me Monday, October 12, 2009
  10. 10. Monday, October 12, 2009
  11. 11. 2004 2006 2006 2006 Monday, October 12, 2009
  12. 12. social media: how did we get here? Monday, October 12, 2009
  13. 13. Monday, October 12, 2009
  14. 14. “We become what we behold. We shape our tools and thereafter our tools shape us.” Monday, October 12, 2009
  15. 15. social media history Monday, October 12, 2009
  16. 16. wabac machine Monday, October 12, 2009
  17. 17. wabac machine 32,000 years of social media history in six minutes Monday, October 12, 2009
  18. 18. 30,000 BCE Monday, October 12, 2009
  19. 19. 6,200 BCE Monday, October 12, 2009
  20. 20. Monday, October 12, 2009
  21. 21. 3,500 BCE Monday, October 12, 2009
  22. 22. 2,000 BCE Monday, October 12, 2009
  23. 23. ~0-1800 CE Monday, October 12, 2009
  24. 24. 1825 Monday, October 12, 2009
  25. 25. 1861 Monday, October 12, 2009
  26. 26. 150 years of 1861 real time long distance communication Monday, October 12, 2009
  27. 27. 1876 Monday, October 12, 2009
  28. 28. 1890 Monday, October 12, 2009
  29. 29. Monday, October 12, 2009
  30. 30. Monday, October 12, 2009
  31. 31. “They get ready to kiss, begin to kiss, and kiss and kiss and kiss in a way that brings down the house every time.” Monday, October 12, 2009
  32. 32. 1920 KDKA Monday, October 12, 2009
  33. 33. 1920 KDKA “broadcasting” Monday, October 12, 2009
  34. 34. 1950 Monday, October 12, 2009
  35. 35. 1959 Monday, October 12, 2009
  36. 36. 1963 Monday, October 12, 2009
  37. 37. 1965 Monday, October 12, 2009
  38. 38. Arpanet: 1969 Monday, October 12, 2009
  39. 39. Arpanet: 1969 (First virus: 1980) Monday, October 12, 2009
  40. 40. 1981 Monday, October 12, 2009
  41. 41. 1981 Monday, October 12, 2009
  42. 42. 1981 300 bps modem Monday, October 12, 2009
  43. 43. CompuServe & AOL 1982 Monday, October 12, 2009
  44. 44. CompuServe & AOL 1982 Monday, October 12, 2009
  45. 45. The Well: 1985 (Whole Earth ʻLectronic Link) Stewart Brand & Larry Brilliant Monday, October 12, 2009
  46. 46. 1995 (big bang) Monday, October 12, 2009
  47. 47. 1998 Monday, October 12, 2009
  48. 48. 2000 Monday, October 12, 2009
  49. 49. 2003 Monday, October 12, 2009
  50. 50. 2004 Monday, October 12, 2009
  51. 51. 2005 Monday, October 12, 2009
  52. 52. 2006 Monday, October 12, 2009
  53. 53. 2009 Monday, October 12, 2009
  54. 54. 2009 “lifecasting” Monday, October 12, 2009
  55. 55. lifecasting Monday, October 12, 2009
  56. 56. ancient needs modern technologies Monday, October 12, 2009
  57. 57. ancient needs meet modern technologies Monday, October 12, 2009
  58. 58. social media why? - meaning Monday, October 12, 2009
  59. 59. why? what do you and your “audience” want from social media? Monday, October 12, 2009
  60. 60. Abraham Maslow hierarchy of needs self- actualization self-esteem belonging safety physiological Monday, October 12, 2009
  61. 61. Abraham Maslow hierarchy of needs self- actualization self-esteem belonging safety physiological Monday, October 12, 2009
  62. 62. Abraham Maslow hierarchy of needs self- actualization “social needs” self-esteem belonging safety physiological Monday, October 12, 2009
  63. 63. David McClelland human motivation: mix of needs achievement affiliation power Monday, October 12, 2009
  64. 64. David McClelland human motivation: mix of needs achievement affiliation power Monday, October 12, 2009
  65. 65. Maslow McClelland self- actualization (achievement) self-esteem (power) belonging (affiliation) Monday, October 12, 2009
  66. 66. motives shape perceptions, thoughts, emotions, values, behavior. Monday, October 12, 2009
  67. 67. our motives guide our social media choices... and how we behave within them. Monday, October 12, 2009
  68. 68. affiliation/ belonging Monday, October 12, 2009
  69. 69. self- actualization/ achievement Monday, October 12, 2009
  70. 70. power Monday, October 12, 2009
  71. 71. why? mix of needs Monday, October 12, 2009
  72. 72. social media how? - media Monday, October 12, 2009
  73. 73. what media are you using? Monday, October 12, 2009
  74. 74. Monday, October 12, 2009
  75. 75. could you play Beethovenʼs fifth symphony on a whistle? Monday, October 12, 2009
  76. 76. of course, but itʼs a lot better to use the Pittsburgh Symphony Orchestra! Monday, October 12, 2009
  77. 77. of course, but itʼs a lot LOL! better to use the Pittsburgh Symphony Orchestra! Monday, October 12, 2009
  78. 78. every medium has something it is “best at” Monday, October 12, 2009
  79. 79. Monday, October 12, 2009
  80. 80. text: information Monday, October 12, 2009
  81. 81. images: Monday, October 12, 2009
  82. 82. images: still or moving Monday, October 12, 2009
  83. 83. images: experience still or moving Monday, October 12, 2009
  84. 84. audio: intimacy Monday, October 12, 2009
  85. 85. Monday, October 12, 2009
  86. 86. how? mix of media Monday, October 12, 2009
  87. 87. social media what? - message Monday, October 12, 2009
  88. 88. Monday, October 12, 2009
  89. 89. “With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ” Monday, October 12, 2009
  90. 90. “With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ” if alive today, I think McLuhan would say the same thing about “social media” Monday, October 12, 2009
  91. 91. social media: the message is “me” Monday, October 12, 2009
  92. 92. what kind of “sender” succeeds in social media? Monday, October 12, 2009
  93. 93. what kind of “sender” succeeds in social media? Monday, October 12, 2009 ?
  94. 94. likeable Monday, October 12, 2009
  95. 95. likeable “more likeable” has predicted every presidential election winner since 1960 Monday, October 12, 2009
  96. 96. likeable Monday, October 12, 2009
  97. 97. positive friendly non- open judgmental likeable vulnerable secure other- real focused “someone like me” Monday, October 12, 2009
  98. 98. engaging Monday, October 12, 2009
  99. 99. approachable interesting engaging informative Monday, October 12, 2009
  100. 100. surprising Monday, October 12, 2009
  101. 101. emotional Monday, October 12, 2009
  102. 102. emotional passionate authentic distinctive Monday, October 12, 2009
  103. 103. efficient Monday, October 12, 2009
  104. 104. efficient succinct (twitterize) Monday, October 12, 2009
  105. 105. storyteller Monday, October 12, 2009
  106. 106. repeatable storyteller meaningful “sticky” timeless Monday, October 12, 2009
  107. 107. persuasive Monday, October 12, 2009
  108. 108. trusted influential persuasive credible Monday, October 12, 2009
  109. 109. likeable what? mix of qualities engaging emotional efficient Monday, October 12, 2009
  110. 110. Vin Scully Monday, October 12, 2009
  111. 111. Monday, October 12, 2009
  112. 112. Monday, October 12, 2009
  113. 113. “I want them to know I’m sitting next to them in the ballpark, talking.” Monday, October 12, 2009
  114. 114. social media who? - me Monday, October 12, 2009
  115. 115. so...after a long, hard day of producing all this different content, in all these different media... who are you? Monday, October 12, 2009
  116. 116. Monday, October 12, 2009
  117. 117. “Who are you?” said the Caterpillar. Monday, October 12, 2009
  118. 118. “Who are you?” said the Caterpillar. “I - I hardly know, sir, just at present - at least I know who I was when I got up this morning, but I think I must have changed several times since then.” Monday, October 12, 2009
  119. 119. Whoever I am, I thank you, PodCamp Pittsburgh! Monday, October 12, 2009

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