Introduction to Facebook for Associations


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Do you know you want to get your organization on Facebook but have no idea how to even get started? Don't be embarrassed as this is quite common across associations. Designed strictly with beginners in mind this 60 minute Webinar will give you all the information you need to launch your organization on Facebook.

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Introduction to Facebook for Associations

  1. 1. Introduction to Facebook for Associations November 3, 2009 College of Association Marketing
  2. 2. History <ul><li>Started off as “The Facebook,” a site developed for college students to connect with other students. </li></ul><ul><li>Rival to MySpace </li></ul>
  3. 3. User Base <ul><li>Over 175 million users, 600k new users a day on average. </li></ul>
  4. 4. Popularity <ul><li>Google Page Rank: 9/10 </li></ul><ul><li>Alexa: #2 Site in the World Behind Google </li></ul><ul><li>Compete: </li></ul>
  5. 5. Facebook Is Everywhere! <ul><li>On the Web: </li></ul><ul><li>Mobile Applications for iPhone and Blackberry </li></ul><ul><li>Even Twitter clients now support Facebook news feeds and status updates! </li></ul>
  6. 6. So, Let’s Get Started! <ul><li>Give it a try yourself first, to get a feel for the basics. </li></ul><ul><li>The sign-up form is very simple and user-friendly. </li></ul>
  7. 7. Pictures Ahoy! <ul><li>Profile Picture </li></ul><ul><li>Tagging Yourself and Others </li></ul><ul><li>Keep It Simple, Fun, and Honest: Stay Away From the Drunken Nights On the Town! </li></ul>
  8. 8. Existential Dilemma <ul><li>Do you “out” your relationship status, religion or political worldview for all the world to see? </li></ul><ul><li>There is no shame in honesty, as long as you aren’t “militant” about it. </li></ul>
  9. 9. What Makes a Status Update <ul><li>More than just what you had for breakfast! </li></ul><ul><li>Like all aspects of social media, be honest and yourself! </li></ul><ul><li>Can be links to interesting articles, quotes…whatever you want! </li></ul>
  10. 10. Your Own Facebook URL <ul><li>Facebook now supports personal URLs for all accounts (e.g. </li></ul>
  11. 11. The Biggest Question <ul><li>Do you friend your boss? Your parents??? </li></ul>
  12. 12. What Matters To You <ul><li>You can be selective about what updates you see. </li></ul><ul><li>BEWARE: Others can do the same to you! </li></ul>
  13. 13. Let’s Connect! <ul><li>Search for contacts via e-mail, networks, or by name. </li></ul>
  14. 14. Personal Vs. Professional <ul><li>Granular “security” options for your profile: who sees what. </li></ul><ul><li>Remember: TRANSPARENCY! </li></ul>
  15. 15. Groups and Causes <ul><li>You yourself can join or create up to 200 groups, based on interests, networks, companies, anything you like! </li></ul><ul><li>Causes: Means of donating or (in the case of nonprofits) raising funds. </li></ul>
  16. 16. Applications <ul><li>Play games, enjoy or compete for bragging rights! </li></ul>
  17. 17. Your Association <ul><li>Networks: for co-workers and colleagues </li></ul><ul><li>Groups: for specific topics </li></ul><ul><li>Fan Pages: general means to post links, news, and create conversations from an anonymous face. </li></ul>
  18. 18. The Association Page <ul><li>Recruiting new fans </li></ul><ul><li>How to send/post links </li></ul><ul><li>How much is too much? </li></ul>
  19. 19. AAPA: They “Get It”
  20. 20. This Is a Conversation <ul><li>Toeing the line between transparency and “TMI” </li></ul><ul><li>Receiving Positive AND Negative Feedback from users </li></ul><ul><li>No moderation </li></ul>
  21. 21. Be Confident! <ul><li>Don’t shy away from or fear negative comments </li></ul><ul><li>Positive feedback often way outweighs negative comments </li></ul><ul><li>Address the substance of what negative comments are saying and respond in a professional, prompt manner </li></ul><ul><li>90% of the time, you will actually gain a new fan with your pragmatic display of openness! </li></ul>
  22. 22. Advanced Facebook <ul><li>Sync your Facebook posts with Twitter (and vice versa!) </li></ul><ul><li>Promote your page </li></ul><ul><li>Facebook Connect: the future of Web site logins? </li></ul>
  23. 23. The Future of FB <ul><li>Acquisition of FriendFeed </li></ul><ul><li>Rivalry with Twitter </li></ul><ul><li>Evolution from Connections between people to connections with all forms of content: brands, associations, news. </li></ul><ul><li>Facebook Advertising </li></ul>
  24. 24. Thanks Everyone! <ul><li>Questions? </li></ul>Ted LaBarbera [email_address] Twitter: @GeekSoapBox Deirdre Reid [email_address] Twitter: @DeirdreReid