SEO, Content Marketing, Social Media Marketing


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This is a presentation about the service that NextWave Creative can provide

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SEO, Content Marketing, Social Media Marketing

  1. 1. Company Services [Edited: 2013 September 24]
  2. 2. Before Starting You already understand the importance of being found online. So the battle is already done for me. Most businesses don't understand this, so you are already ahead of the competition there. Now let me show you how we are going to get you ahead of the ones that also understand the importance of being found online.
  3. 3. Objectives Digital Marketing - Website design + management (On-site optimization) - Social Media marketing + Content Marketing (Off-site optimization) = New SEO On-site + Off-site optimization = Result - To make your website easily findable over the web - To increase the visibility - To get more traffic (visitors) to the website - To scale up the number of footfall
  4. 4. About NextWave Creative NextWave Creative was founded in Hong Kong in 2013 • A company focuses on Product Design, Web Design, SEO and Social Media Marketing • Strong Social Signal – As in 2013 September • Twitter Followers (@nextwavecreate) (120,000+) • Instagram Followers (@nextwavecreative) (22,000+) • Facebook Followers (10,000+) • Google+ Followers (700+) • Pinterest Followers (1300+) • YouTube Subscribers (1700+) • Vine Followers (1100+)
  5. 5. Introduction -Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories. -We are committed to meeting SEO needs of your website and proposes a campaign plan. Our goal will be to meet your SEO outsourcing needs thoroughly and professionally. -Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE- friendly content writing and submission and tracking to over all major and support Search Engines and Directories.
  6. 6. Program Specification Our SEO Program is designed to address search engine algorithms of all main search engines. The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it. The SEO process is divided into the following 6 Stages: Stage I - Evaluation & Planning Stage II - Execution Stage III - SEO Implementation Stage IV – Completion Stage V – Off-page optimization Stage VI – Monitoring
  7. 7. STAGE 1 Evaluation & Planning Phase Process Deliverables Current site stats recording (Link Popularity, PR etc) Report Search Engine Friendliness Analysis Report Keyword Research (draft) Report (for feedback) Keyword selection (based on your feedback) Report Keyword finalization (based on your selection) E-mail Pre-optimization Search Engine rank recording Report Content writing recommendations Report Selection of WebPages for optimization Report Note: Keyword research will be carried out on the basis of data gathered from Google and the Competitor analysis
  8. 8. STAGE II Execution Phase: Process Deliverables Optimization data creation (to be used later in SEO implementation) Excel Sheet Report SEO rule recommendation Excel Sheet Report Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc. This phase will include creation of customized 404 error page
  9. 9. STAGE III SEO Implementation Phase: Process Deliverables SEO Implementation execution for the entire site Checklist Quality Check (QC) Checklist Changes if any Checklist
  10. 10. STAGE 1V – On page SEO Completion Phase: Process Deliverables Final site re-submissions to free search engines Report Completion report Report STAGE V - Off page optimization Process Deliverables XML Sitemap Submission Report Manual Web Directory Submissions Report Social Bookmarks + Social Media Report Forum Profile Links Report Article Creation Report Article Submission Report Blog Post Creation Report Blog Post Ping to Search Engines Report Blog RSS Feed Submission Report Link building Report
  11. 11. Project Duration The total SEO process from initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 10 weeks for optimization of up to 25 web pages. However this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site etc.
  12. 12. • When can you see Rankings? Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page optimization (SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about three months after the implementation phase. However, your traffic rises continuously since more and more search engines index more and more optimized pages of your website. • Guarantees – Website will be submitted to the major free search engines and directories, including a few industry- specific free directories. – All our suggested keywords will have searches as determined by our tools – We will include all keywords give by the client in the optimization if client wants post – keyword research analysis also. – Unethical SEO techniques will not be used in our SEO. – None of the SEO techniques used by us will get our clients website banned. – The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly. – We will not carry out any changes on your website without prior approval. – We do not give false ranking guarantees. – It is not possible for any one to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website. Check here -
  13. 13. 2013 Our Clients Hong Kong Canada Singapore
  14. 14. Website Design Showcase (Desktop version)
  15. 15. Website Design Showcase
  16. 16. Printing Design Showcase • Magazine Cover Design • FORM Magazine (Singapore) – New design launched in June 10, 2013
  17. 17. Klout: Social Media Influence Klout determines your “Klout score”, which measures how influential you are across social media networks. - Strong Social Signal (70+)
  18. 18. Twitter: Strong Social Signal Interaction with my followers in order to build up client’s website social signal on Twitter
  19. 19. Instagram: Good Interaction Interaction with my followers in order to build up client’s reputation on social media
  20. 20. Email Contact • •