Home Improvement Television: Its Influence on Residential Interior Wall Color
Home Improvement Television: Its Influence on Residential Interior Wall Color Tamara K. Van Tuyl INDS749.OL MA Final Project Master of Arts in Interior Design Savannah College of Art and Design Dr. Helena Moussatche August 22,2010Note: there is an audio component to this presentation
INTRODUCTION INFLUENCE COLOR TELEVISION INTERIORS MEDIATelevision and home improvement television network logos. TV image retrieved from http://www.consumer-electronics-review.net; TLC logoretrieved from http://technorati.com/entertainment/tv; HGTV logo retrieved from http://jasonhillaustin.com/2009; This Old House logo retrievedfrom http://www.magazine.org/news; DIY Network logo retrieved from http://cablepalooza.com/networks2.cfm;
Research Questions POPULARITY = INFLUENCE Home improvement television Paint color selection influences Personal preferences HOW DOES ALL THIS TIE TOGETHER? …OR, DOES IT?Figure sitting in question; retrieved from http://jehanara.wordpress.com/2009/06/.
Research Questions COLOR INFLUENCES CULTURE EXPERIENCES MEDIA PROFESSIONALS Color preference is subjective and complicated. Color influence comes from many things historical and current, and from many experiences and events.Paint fan decks; retrieved from http://thebenjaminmoorestore.com/store
Research Questions • Color psychology, theory, and meanings • Color in medicine • Color and place • Personal Influences • Color and design industry media • Television mediaFigure sitting in question; retrieved from http://jehanara.wordpress.com/2009/06/.
Color history Psychology Theory Meanings Color is variable among all individuals. It is subjective and personalized in nature. • Max Lüscher, “Lüscher Test” • Patrick Syme, “Nomenclature of Colors” • Lars Sivik, Color-word associations • Ceilings, walls, floors = sky, foliage, earthPrism in nature; retrieved and adapted from http://blog.mozilla.com/faaborg/2007/10/24/prism.Gage, J. (1999). Color and meaning: Art, Science, Symbols. Berkeley, CA: University of California Press.Rompilla, E. (2005). Color for Interior Design. New York, NY: Harry N. Abrams, Inc.
Existing Research • Differences among cultures • Wall color changes in a room positively influenced student performance and self-worth • Wall color changes in healthcare settings proved to lower anxiety levels • Experiences shape preferences “Bratty kid that I was, I couldn’t imagine how this worldly exposure to colors, cultures, regions, and realms would shape my personal aesthetic point of view.” - Barry Dixon, Interior DesignerGlobe; retrieved from http://www.clker.com/clipart-2172.html;Barry Dixon quote: Coleman, B.D., (2008). Barry Dixon Interiors. Layton, Utah: Gibbs Smith.
Literature • Few empirical resources located regarding home improvement television and paint color • Good empirical resources from field of Environmental Psychology • Non-academic resources led to research methodology: participatory experience • Print media resources show cross-promotion of themes and focuses of television programs • Research on home improvement television drivers: risk, thrift, taste.Books and literature; retrieved from http://www.wayfaring.info.
Literature – Inspiration to Research INCLUSIVE FACTORS FOR RESEARCH • Personal color preferences • Personal color influences • Experiences with color and places • Understanding color and emotion • Discover new areas for future researchBook featured in article about gender and early childhood color influences.Book: Pink Brain Blue Brain: How Small Differences Grown Into Troublesome Gaps – and What We Can Do About It, by L. Eliot, Ph.D., 2009;Houghton Mifflin Harcourt: New York, USA.
Paint Manufacturer Literature INFLUENCE COLOR TELEVISION INTERIOR MEDIASherwin Williams 2011 Color Forecast, from top right, clockwise: Purely Refined, Restless Nomad, Bold Invention, Gentle MedleyRetrieved from http://www.sherwin-williams.com/pro/paint_colors/explore/paint_color_trends/2011/
Paint color & TV: is there a link? •50+ home improvement programs on 6+ networks •Residential interior finishes affect almost every occupant in every home •Paint color is affordable, accessible, and simple •Need to understand deeper design applicability of TV programming to interior design and décor.Chain links; retrieved from http://www.ok.gov/homeland
Methodology: Participatory Experience •Researcher become non-industry professional consumer looking for influences for paint colors. •Resources: books, magazines, websites. •Findings, from least helpful to most helpful: •Personal opinions, no images •Promotion of personalities, little on paint color •TV program-titled books, quick and simple references, tips, and tricks. •Paint manufacturer articles and resources discussing all things “color.”STIR magazine, professional publication by Sherwin-Williams;Retrieved fromhttp://www.sherwin-williams.com/pro/services/architects_designers/
Methodology: Survey Inquiries within the survey •Basic demographics •Experience with paint color selection •Colors used and preferred •Satisfactory and unsatisfactory experience •Cultural influences •Experience with an industry professional •Forms of media used for paint color influence •Ranking of successful and unsuccessful media used for paint color selection. •TV program theme and focus preferencesFigure taking surveyRetrieved from http://www.phha.mlanet.org/blog/
Outcomes and Findings Despite popularity, television is the LEAST influential of media sources for paint color selection help. Question: Of the following media sources that you might use for influence, which do you find is the most successful in helping achieve a satisfactory color? Question: Of the following media sources that you might use for influence, which do you find is the least successful in helping achieve a satisfactory color?Figures 1 and 2: Comparison of most influential (top)to least influential (lower) media sources regarding paint color selection.Adapted from results from Summary Report of “Color Selection: How Do YOU Choose?”by T. K. Van Tuyl, 2010.
Outcomes and Findings Magazines are the most preferred option of media sources to consult for paint color options. Question: When thinking about selecting a paint color, which of these media sources do you refer to for any influence? Select all that apply.Figure 3: Preference, from greatest to least, in media sources for influence of paint color.Adapted from results from Summary Report of “Color Selection: How Do YOU Choose?”by T. K. Van Tuyl, 2010.
Outcomes and Findings Clearly stated: Television programs not helpful with paint color selections Question: Of television programs that discuss paint color, which of the following focuses do you find most influential and helpful to you for your own projects?Figure 4: Influences regarding focus of television media program.Adapted from results from Summary Report of “Color Selection: How Do YOU Choose?”by T. K. Van Tuyl, 2010.
Outcomes and Findings Light Neutrals are favorites, and rated highest as satisfactory and unsatisfactory paint color experiences. UNSATISFACTORY Possibilities: •Broadest range of colors •Difficulty finding exact shade •May take multiple efforts SATISFACTORY Possibilities: •Broad range of colors •Serve as complimentary or background to larger, more permanent and costly elements •“Safe”, as research suggests WHY FAVORITE? “Provided a “positive emotion (calm, happy, restful, energy)”Living Room from movie set, “The Holiday”Retrieved from http://architectdesign.blogspot.com/2008/11/step-down-living-rooms.html
Limitations •Time and cost •Lack of available data from TV networks •Limited academic resources on the specific topic •Lack of time and cost to perform personal, in-depth study via interview method •Lack of control of recipient response rateCollaboration and evaluationRetrieved from http://www.sherwin-williams.com/pro/services/architects_designers.
Future Exploration Contributions Because personal preference is just that – personal preference – there is a vast array of directions and aspects to consider for research and evaluation. •Personal preferences and influences •Other residential interior elements •Design industry: •Client consultation •Resources for client •Resources for profession •Paint industry: •marketing •innovation •Media industry: •marketing •production •PublicationMosaic floor, inspirationRetrieved from http://www.sherwin-williams.com/pro/services/architects_designers.
References from literatureColeman, B.D., (2008). Barry Dixon Interiors. Layton, Utah: Gibbs Smith.L. Eliot, Ph.D., (2009). Pink Brain Blue Brain: How Small Differences Grown IntoTroublesome Gaps – and What We Can Do About It, by; Houghton Mifflin Harcourt: NewYork, USA.Gage, J. (1999). Color and meaning: Art, Science, Symbols. Berkeley, CA: University ofCalifornia Press.Rompilla, E. (2005). Color for Interior Design. New York, NY: Harry N. Abrams, Inc.Rosenberg, B.C. (2008). Property and home-makeover television: Risk, thrift, and taste.Journal of Media & Cultural Studies 22 (4), 505-513.L. Sandler, Code Pink, Mother Jones 34, no5, 2009
References from images and figureshttp://www.sherwin-williams.com/pro/services/architects_designershttp://architectdesign.blogspot.com/2008/11/step-down-living-rooms.htmlhttp://www.phha.mlanet.org/bloghttp://www.ok.gov/homelandhttp://www.sherwin-williams.com/pro/paint_colors/explore/paint_color_trends/2011http://www.wayfaring.infohttp://www.clker.com/clipart-2172.htmlhttp://blog.mozilla.com/faaborg/2007/10/24/prismhttp://jehanara.wordpress.com/2009/06http://jehanara.wordpress.com/2009/06http://www.consumer-electronics-review.nethttp://technorati.com/entertainment/tvhttp://jasonhillaustin.com/2009http://www.magazine.org/newshttp://cablepalooza.com/networks2.cfmhttp://thebenjaminmoorestore.com/store