The Power of the Purse

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Whatever preconceived notions you have about women in the workplace, women-owned business and the influence of women in organizational decision-making – throw them out. They are myths.

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The Power of the Purse

  1. 1. THE POWEROF THE PURSE
  2. 2. Whatever preconceived notions you have about women in the workplace, women-owned business and the influence of women in organizational decision-making – throw them out. They are myths.Rising Status of Women in Corporate America Twenty million women hold professional or managerial positions in the U.S. 65% of women in senior positions have children Over half of all corporate purchasing managers are women Executive women are more concerned with the quality of the service they receive than their male counterparts Working women are three times more likely than men to tell others about a company’s products and services Women research products/services extensively before they make a buying decision 90% of working women use the same products and services at home that they use in the officeThe Power of Women Business Owners Nearly half of all new businesses are started by women in the U.S. There are 10.6 million women-owned businesses in the U.S. Women-owned businesses employ 35% more people than all of the Fortune 500 companies – combined 1 out of every 5 firms with revenues of $1 million dollars or more are owned by women In 2009 women-owned businesses spent $38 million on information technology, $25 billion on telecommunications, $23 billion on human resource services and $17 billion on shipping Women are more likely than their male counterparts to embrace technology as part of their business strategies
  3. 3. Women and the Impact of Education Women make up 58 percent of those enrolled in two and four year colleges Women have earned more college degrees than men – every year since the class of 1982 In 2009 women:  Earned almost 1½ times the number of Bachelor’s degrees than men  Received 1.6 Master’s degrees for every Master’s earned by men  Received 7% more Doctorate degrees than men With advanced degrees in hand – women’s income has soared by 63% in the last 30 years while men’s median income has only increased by .06% The numbers tell a very interesting story. More educated women are entering the workforce. Womenhold more powerful positions than ever before. And women have become an important influence in organizational decision-making. Learning how to build relationships, recruit and develop women will give organizations a strategic advantage. Curious? Call The Meyvn Group for a free consultation. (515) 360-7678 or (515) 299-0983Sources: BusinessWeek, Catalyst, Center for Women’s Business Research,Intuition Group; Yankelovich, U.S. Department of Education, U.S. CensusBureau, Women Impacting Public Policy, Word of Mouth Advertising Association

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