Working towards better business intelligence for airlines and airports. The aviation industry wants to make air travel more personal and relevant for passengers so their journey becomes fast, seamless, with no unpredictable processes, uncertainty or stress.
SITA's paper, Smart thinking, looks at these two areas and how they are shaping the industry today and will continue to shape it in the years to come. Specifically, the paper examines how:
Access to data is the foundation for seamless travel
Today's challenges are hindering progress
The maturity of business intelligence will take time
The future will entail predictive intelligence supporting preventative action