CSR – CORPORATE SOCIAL RESPONSIBILITY by : DR. T.K. JAIN AFTERSCHO ☺ OL centre for social entrepreneurship sivakamu veterinary hospital road bikaner 334001 rajasthan, india FOR – CSE & PGPSE STUDENTS (CSE & PGPSE are free online programmes open for all, free for all) mobile : 91+9414430763
My word..... My purpose here is to give a introductory knowledge about CSR. It is for PGPSE / CSE online participants. Be an entrepreneur, change the society, change the world. Go with positive spirit. Please pass this presentation to all those who might need it. Let us spread knowledge as widely as possible. I welcome your suggestions. I also request you to help me in spreading social entrepreneurship across the globe – for which I need support of you people – not of any VIP. With your help, I can spread the ideas – for which we stand....
WHAT IS CSR? It is a doctrine that claims that an entity whether it is State, government, corporation, organization or individual has a responsibility to society.
Why should a company follow CSR? There are many factors like : The pressure of the labour movement. The development of moral values and social standards, The development of business education, The development of a professional managerial class with different motivation and point of view due to the separation of ownership from management in the corporate enterprise, The change in public opinion about the role of business
Who are stakeholders? All those who have direct or indirect benefit from the company are all called stake holders. Important stakeholders are : 1. suppliers 2. customers 3. employees 4. financiers 5. government
What are the objectives of a business? A business has multiple objectives to achieve. These objectives are as under : 1. survival and growth 2. profitability 3. equitable distribution 4. Innovations These objectives cant be achieved without CSR
Why should a business fulfill social responsibility ? Public image Consumer movement Government requirements Investor's educationn tax benefits Better relations with Stake holders Employee satisfaction & sense of pride
How to fulfill responsibility towards customers? Give proper and authontic information and give them quality goods innovate and develope superior products give customers education, support and guidance
How to fulfill responsibility towards suppliers? Give them timely payments give them information about changing trends in the market so that they may develop themselves establish long term relations with the suppliers
How to fulfill responsibility towards employees? Give them a great place to work enable them the undertake what they want to do enable them to be creative, autonomous, and a leader in one's own sector fulfill their expectations in terms salary, growth, learning, development, promotions etc.
Corporate examples ... Asian Paints funded a large scale community development project to enable farmers to use local resources effectively. ONGC allocates 0.75% of its net profit each year for various socio-economic developmental programs. It has also prepared a corporate citizen charter.
Which are important CSR rewards and recognitions ? TERI CSR Award www.teriin.org Karmyoga Ratings www.karmayog.org FICCI – SEDF CSR Award www.ficci-sedf.org intel-aim csr award www.asianforumcsr.com
What is the advantage of CSR to social entrepreneurs ? They can take support from companies for social work / campaigns / social welfare etc.
Which are the important publications on CSR AFTERSCHOOOL'S YELLOW EBOOK ON CSR (on www.scribd.com monthly magazine) Corporate Social Responsibility in India : Past, Present And Future – BY Sanjay Kumar Panda (eastern) Corporate Social Responsibility in India by Sanjay Agarwal (sage) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by : Philip Kotler
Download more resources http://www.esnips.com/web/onlinespeeches
Download more material .... http://www.scribd.com/doc/14646947/Accounting-amp-Economics-for-Business-4-November http://www.scribd.com/doc/14676195/Accounting-Economics-and-Business-12-Nov-II http://www.scribd.com/doc/14676185/Accounting-Economics-and-Business-11-Nov-II http://www.scribd.com/doc/14630181/Accounting-Law-amp-Economics-28-November1 http://www.scribd.com/doc/27183173/World-Wide-Recession-and-the-Road-Map-for-Economic-Revival
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