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SEO & Business
!

Virtual Rain Business
Webinars

Fluid Advertising

February 11th, 2014
2
http://
www.linkedin.com
/in/tykilgore

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4
Two	
  Elements	
  
On Page SEO

5

Off-Page SEO

On-­‐Page  SEO  is  about  making  the  page  as  relevant  as  possible...
On-Page SEO
!

!
On-­‐Page	
  Op*miza*on	
  
!

Title	
  Tags	
  
Meta	
  Descrip*ons	
  
Heading	
  Tags	
  
Images	
  Op...
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Everything has a purpose
!

!

Domain
URLs 
Posts Names
Titles
Descriptions
Images 
Alt Attributes
File Names
Content
!
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What is On-Page SEO?

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OFF-Page SEO
!
Link	
  Building	
  
!
	
  Researching	
  Link	
  Opportuni*es	
  

Genera*ng	
  Content	
  for	
  Internal...
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Post	
  Names	
  
!

	
  Long	
  Tail	
  Searches	
  -­‐	
  Hummingbird	
  Update	
  -­‐	
  Focus	
  on	
  
crea*ng	
  con...
Titles	
  
!

	
  Title	
  tags	
  are	
  part	
  of	
  the	
  meta	
  tags	
  that	
  appear	
  in	
  your	
  
HTML.	
  
...
Descrip*ons	
  
!

	
  Meta	
  descrip*ons	
  aren’t	
  used	
  in	
  the	
  search	
  engines	
  ranking	
  
algorithms	
...
Content	
  
!

Search	
  engines	
  are	
  focusing	
  on	
  crea*ng	
  the	
  best	
  possible	
  user	
  
experience	
  ...
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SEO & Business - Fluid Advertising
SEO & Business - Fluid Advertising
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SEO & Business - Fluid Advertising

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Basis understanding of SEO and business and how they work together. This presentation gives an overview of what on-page and off-page optimization means and how to understand it if you are a business owner wanting to know more about it.

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SEO & Business - Fluid Advertising

  1. 1. 1
  2. 2. SEO & Business ! Virtual Rain Business Webinars Fluid Advertising February 11th, 2014 2
  3. 3. http:// www.linkedin.com /in/tykilgore 3
  4. 4. 4
  5. 5. Two  Elements   On Page SEO 5 Off-Page SEO On-­‐Page  SEO  is  about  making  the  page  as  relevant  as  possible  for  a  given  search  query   as  possible.
  6. 6. On-Page SEO ! ! On-­‐Page  Op*miza*on   ! Title  Tags   Meta  Descrip*ons   Heading  Tags   Images  Op*miza*on   Content  Op*miza*on   Internal  Linking   URL  Structure   6
  7. 7. 7
  8. 8. 8
  9. 9. Everything has a purpose ! ! Domain URLs Posts Names Titles Descriptions Images Alt Attributes File Names Content ! 9
  10. 10. What is On-Page SEO? 10
  11. 11. 13
  12. 12. OFF-Page SEO ! Link  Building   !  Researching  Link  Opportuni*es   Genera*ng  Content  for  Internal   Posts   Genera*ng  Content  for  External   Posts   Reques*ng  Links  through   submissions,  compe**ve   research,  social  profiles   Building  rela*onships  with   industry  related  groups/ 14 individuals
  13. 13. 15
  14. 14. Post  Names   !  Long  Tail  Searches  -­‐  Hummingbird  Update  -­‐  Focus  on   crea*ng  content  that  provides  real  value  to  users.   Don’t  Hit  Enter  -­‐  example  nike  running  shoes  -­‐  before  the   keyword  type  in  5  W’s  and  How 16
  15. 15. Titles   !  Title  tags  are  part  of  the  meta  tags  that  appear  in  your   HTML.   Help  set  you  apart  from  others  listed  in  the  SERPS   Should  be  maximum  of  65-­‐70  characters  long,  including   spaces   Make  sure  the  most  important  keyword  are  first  in  your  *tle   Separate  the  keywords  in  the  *tle  tag   Keep  your  important  phrases  shorts  and  simple.  NO!  and,   but,  if,  then  type  of  words   Each  page  is  different  and  each  page  needs  a  unique  *tle  tag   Example  *tle  tag  Keyword  1  |  Keyword  2  |  Keyword  3  |   Company  Name 17
  16. 16. Descrip*ons   !  Meta  descrip*ons  aren’t  used  in  the  search  engines  ranking   algorithms     Need  to  be  wri_en  to  incite  users  to  click  and  should  be   wri_en  like  an  ad 18
  17. 17. Content   ! Search  engines  are  focusing  on  crea*ng  the  best  possible  user   experience  as  possible   Crea*ng  original,  quality,  content  crea*on  will  be  key  in   ranking  in  the  future   Crea*ng  relevant  and  fresh  informa*on  with  the  SEO  in  mind   will  help  you  in  the  future 19 Image Source http://synergizeonline.net/bookmarkawards/content-king-bookmarks-awards-2013/
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