Sticky Pixel Solution

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Sticky Pixel Solution

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Sticky Pixel Solution

  1. 1. stickyPiXEL Solution Suite ® Leverage & Exploit Video Monetization
  2. 2. Contents Introduction stickyPiXEL Modules Market News & Trends VideoAD Enrich Business Requirements VideoAD Interact VideoAD Measure The Solution Supporting Services User Value Propositions Contact Information © 2010 - Star Knowledge Technology Alliance Team, LLC 2
  3. 3. Introduction 1. Star Knowledge sells the stickyPiXEL ® Solution from the Star Knowledge Emerging Solution Portfolio. 2. stickyPiXEL ® Solution – is a user friendly digital imaging and signage solution that provides content creators the capability to make video more interactive and provide creative avenues for significant monetization through in-video advertising and interactive signage. The solution supports organizations operating in the media, entertainment and training environments with rich capabilities to successfully exploit monetization strategies. 3. Star Knowledge supports stickyPiXEL ® with customization, implementation, and technical support services for customers on a global basis © 2010 - Star Knowledge Technology Alliance Team, LLC 3
  4. 4. Market News & Trends © 2010 - Star Knowledge Technology Alliance Team, LLC 4
  5. 5. Market News Marketers are demanding the ability to finely define media strategies down to single screens. Most digital signage networks lack effective audience metrics necessary to prove their impact to the whole value chain from location to advertisers and agencies. Traditional video content annotation methods are labor intensive - requiring users to mark up video content on a frame-by-frame basis. This method is not scalable for longer videos as it is expensive and delays the use of the video in a production environment. Digital signage deployment and the use of Digital Out-of-Home (DOOH) advertising are growing rapidly. As a result, accurate and standardized metrics for audience impressions are needed to measure and maximize advertising value. © 2010 - Star Knowledge Technology Alliance Team, LLC 5
  6. 6. DOOH Trends 1 DOOH advertising is focused on marketing to consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH also includes stand-alone screens, kiosks, and interactive media found in public places. The availability of inexpensive LCD screens with built-in media players has opened the door for companies to add interactive video messages in Point of Purchase (POP) Displays. © 2010 - Star Knowledge Technology Alliance Team, LLC 6
  7. 7. DOOH – Trends 2 DOOH is one of the fastest growing communications vehicles, with consumers spending more time out of home and on-the-go than ever before. Spending in DOOH was projected at $2.9 billion in 2009 (source: PQ Media) and growth in this emerging field is expected in the double digits for the foreseeable future This high growth rate is being driven by several factors: DOOH messages can be more engaging, experiential and memorable than traditional advertising — partly because they are being seen when not expected. Companies are recognizing the major shift to more accountability/marketing-driven media decisions. Mobile and digital technologies today are more capable than ever before and cost less. Many advertising dollars are spent with little ability to determine ROI. DOOH can be used intelligently where viewers are directly targeted and results reconcilable and auditable. © 2010 - Star Knowledge Technology Alliance Team, LLC 7
  8. 8. DOOH – Trends 3 Current research have shown that, compared to other media, DOOH generates: Greater awareness: (63% vs. 56% TV) Higher levels of engagement and media satisfaction (58% say it’s more unique; 53% more interesting) Higher rates of recall (double the rate of TV) Higher revenues (average 43% sales lift) According to Arbitron: Nearly one in five (19%) of those who view a DOOH message say they made an unplanned purchase based on an item displayed on the screen. © 2010 - Star Knowledge Technology Alliance Team, LLC 8
  9. 9. DOOH – Trends 4 With a sharp downturn in global ad spend and decline in traditional out- of-home advertising in 2009, DOOH is among the fastest growing media and will continue on an upward track in 2010, (2010 Global Forecast from PQ Media - leading provider of media econometrics.) Throughout history, emerging media and strong audience metrics have consistently grown during economic recoveries after deep recessions. This was true for radio in the 1930s and 1940s, broadcast TV in the 1950s, cable TV in the 1980s and 1990s, and internet and search in the 21st century History should repeat itself in the case of DOOH media, due in part to today's unprecedented media disruption and fragmentation, people consuming more media out of the home all day long, and with media stakeholders placing greater emphasis on audience measurement © 2010 - Star Knowledge Technology Alliance Team, LLC 9
  10. 10. Traditional Signage Model © 2010 - Star Knowledge Technology Alliance Team, LLC 10
  11. 11. Business Requirements © 2010 - Star Knowledge Technology Alliance Team, LLC 11
  12. 12. Productivity & Profitability Impacts ? Are your current video content mark-up activities labor intensive that require users to mark up video content on a frame-by-frame basis? Are you able to effectively measure the audience participation on signage videos? Do you require the capability to analyze specific behavior in targeted monitoring ‘hot’ zones within videos? Do you require a capability to make video more interactive, provide creative avenues for monetization through in-video advertising, and audience measurement? © 2010 - Star Knowledge Technology Alliance Team, LLC 12
  13. 13. The Solution © 2010 - Star Knowledge Technology Alliance Team, LLC 13
  14. 14. The Solution: stickyPiXEL Array of technology and services focused on supporting customers within their DOOH environment - video enrich, interact and measure. Innovative user friendly solution that provides the capability to make video more interactive, provide creative avenues for monetization through in-video advertising, and audience measurement. A solution built in hypermedia segmentation with ace tracking, image based classification, camera pose estimation, photo-realistic blending and automated visual analytics technologies. © 2010 - Star Knowledge Technology Alliance Team, LLC 14
  15. 15. stickyPiXEL – Holistic View Audience Measurement © 2010 - Star Knowledge Technology Alliance Team, LLC 15
  16. 16. stickyPiXEL - Logical View © 2010 - Star Knowledge Technology Alliance Team, LLC 16
  17. 17. stickyPiXEL Applications - Examples Adaptive Marketing: displaying targeted messages to targeted audience using real-time triggers. Audience Measurement: measuring real exposures to messages and associated opportunities to see; computing attention time, comparing different media and message performance. Metrics & Analysis: analyzing specific behavior in targeted monitoring ‘hot’ zones. © 2010 - Star Knowledge Technology Alliance Team, LLC 17
  18. 18. User Value Propositions © 2010 - Star Knowledge Technology Alliance Team, LLC 18
  19. 19. Typical Users Advertisers Content Viewers Creators © 2010 - Star Knowledge Technology Alliance Team, LLC 19
  20. 20. Content Creator Users Enable creation of effective video adware with rich and embedded content: Set-up and tag people, places or objects in a video as ‘hot spots’ with targeted information. Deliver appropriate content to target groups. Measure audience participation and interaction with targeted media: Adjust content delivery in real time with focus on demographics, time of day, dwell time etc. © 2010 - Star Knowledge Technology Alliance Team, LLC 20
  21. 21. Advertiser Users Create superior immersive brand experiences for targeted buyers. Provide opportunities for advertiser and consumer to interact. Create hot spots in a video ad, loaded with visual appeal and tagged with information. Add details of brand to the ad, vouchers and shopping coupons. Allow advertiser to understand, quantify, and change targeted user ad and video experience. © 2010 - Star Knowledge Technology Alliance Team, LLC 21
  22. 22. Viewer Users (Consumers, Customers, Browsers) Engage viewers as part of a tailored immersive experience segmented by brand, products and / or services. Viewers no longer fed random content but interact with tailored content with a high probability of interest. Viewers interact with the content and directly experience the brand better by making use of vendor response vouchers and coupons embedded in content. Viewers are engaging with the full brand experience within the ad. © 2010 - Star Knowledge Technology Alliance Team, LLC 22
  23. 23. stickyPiXEL Modules © 2010 - Star Knowledge Technology Alliance Team, LLC 23
  24. 24. stickyPiXEL Modules The stickyPiXEL Solution Suite is an integrated solution set with three modules that provide a seamless system to manage, leverage, and measure video content and monetization. VideoAD VideoAD VideoAD Enrich Interact Measure © 2010 - Star Knowledge Technology Alliance Team, LLC 24
  25. 25. VideoAD Enrich VideoAd ENRICH provides capability to tag and annotate video and make it available for export to production environment in a variety of formats. The solution has been created with state-of-the-art computer vision based tracking algorithms. Key capabilities include: In-Place Advertisement Virtual product integration for placing products or advertising into any video source even after filming Virtual product or ad can to be swapped for different objects allowing narrow casting customized demographic-based videos Video Annotation Objects can be annotated to provide product and merchandise details Once an object of interest is annotated it is automatically tracked across frames for the period of its existence within the scene by the software © 2010 - Star Knowledge Technology Alliance Team, LLC 25
  26. 26. VideoAD Enrich - Example • stickyPiXEL provides the capability to embed product content directly into searchable ‘Advertizable Regions’ within videos. • stickyPiXEL provides signage networks an unprecedented ability to power interactive video advertisements and measure audience engagement with digital content. © 2010 - Star Knowledge Technology Alliance Team, LLC 26
  27. 27. VideoAD Enrich - Example © 2010 - Star Knowledge Technology Alliance Team, LLC 27
  28. 28. VideoAD Interact VideoAd INTERACT closes the loop between you and your customers by enabling your customers to dynamically communicate to you. VideoAd INTERACT provides digital signage viewers the capability to interact with the content they see on signage screens in an intuitive manner. Viewers can download content from the signage screen in a wireless mode on to their mobile devices. For products belonging to participating merchants, viewers can transact directly and purchase the product on their mobile phone. To interact with a digital signage screen, the viewer can initiate a wireless connection with the signage screen or send an SMS request. © 2010 - Star Knowledge Technology Alliance Team, LLC 28
  29. 29. VideoAD Measure VideoAd MEASURE provides metrics that measure the effectiveness of audience engagement with digital content. It uses state of the art vision based detection, tracking and classification algorithms to quantitatively evaluate. VideoAd Measure uses a video sensor in the vicinity of the measured media, pointing at the targeted audience. Sense presence of faces Track faces in the field of vision Categorize faces in anonymous demographic classes VideoAd MEASURE is comprised of: Human Behavior Observations Measures Human Behavior Interactions Measures © 2010 - Star Knowledge Technology Alliance Team, LLC 29
  30. 30. Human Behavior Observations VideoAd MEASURE observes and reports on the below human behavior when people are observed within the camera’s view: Viewing patterns Number of viewers Effectiveness Viewing time Viewer gender Other demographics © 2010 - Star Knowledge Technology Alliance Team, LLC 30
  31. 31. Human Behavior Interactions VideoAd MEASURE observes and reports on the below human behavior when people are interacting with a screen or a mobile device: Number of people viewing specific annotated objects within select videos, including day and time Most frequently accessed objects Number active downloads of coupons, response forms etc. from specific objects and videos Quantity and financials of purchased items © 2010 - Star Knowledge Technology Alliance Team, LLC 31
  32. 32. VideoAD Measure VideoAd MEASURE adds value to digital signboards by providing information that helps: Determining the best locations for displays Tailoring screen content based on audience characteristics Providing proof of performance metrics for your displays Understanding audience engagement levels Comparing metrics with industry standards including CPM, CPP, and GRP Offering pay-per-impression billing for achieved audience targets Optimizing advertising based on accurate audience measurement data © 2010 - Star Knowledge Technology Alliance Team, LLC 32
  33. 33. Supporting Services © 2010 - Star Knowledge Technology Alliance Team, LLC 33
  34. 34. Supporting Services Star-Knowledge provides the following supporting professional services: Software Customizations, Extensions, & Integration Installation Help Desk Support 24/7 Software Maintenance & Upgrade Central Management of Videos, Forensics & Analysis © 2010 - Star Knowledge Technology Alliance Team, LLC 34
  35. 35. For Additional Information Additional Information http://www.star-knowledge.com/stickypixel.html Contact Kevin M. O’Sullivan Star Knowledge Technology Alliance Team, LLC os@star-knowledge.org You Tube Demos www.stickypixel.com/index.php?tabid=5&menuid=4 © 2010 - Star Knowledge Technology Alliance Team, LLC 35

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